2. Chapter 1 Careers in Floriculture

3. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Discuss different types of floriculture careers Describe educational requirements for a career in floriculture Identify continuing educational opportunities for floral designers Explain AIFD certification and accreditation process Describe characteristics employers look for in employees Objectives Mila Supinskaya/Shutterstock.com

4. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Careers in Floriculture Name some floriculture careers. What types of backgrounds are needed to qualify for these careers? David FR/Shutterstock.com

5. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Careers in Floriculture (continued) There are many career opportunities in floriculture Entrepreneur Floral Designer Salesperson Delivery Person Freelance Floral Designer Specialty Florist Event Florist Wedding Florist Commercial Grower Wholesale Florist Movie and TV Set Floral Designer Interiorscaper Designer Product Developer Education and Research

6. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Commercial Growers Produce plants, cut flowers, and foliage Plants grown in greenhouses or open fields Background in plant science Ruud Morijinl/Shutterstock.com,, Hans Engbers/Shutterstock.com,

7. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Wholesale Florists Sell all types of plant materials Sell hard goods such as glassware, floral foams, and wire Purchase products from growers and sell to retail florists Sura Nualpradid/Shutterstock.com

8. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Retail Florists Full-service flower shop Limited-service flower shop Bucket shop Specialty shop Lynn Watson/Shutterstock.com MJTH/Shutterstock.com

9. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Full-Service Flower Shops Delivery service Wire service Wedding flowers Ekaterina Pokrovskaya/Shutterstock.com

10. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Full-Service Flower Shops Funeral flowers Retail floral production Rocky33/Shutterstock.com

11. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Limited-Service Flower Shops Focus on one type of specialty service Do not deliver Do not offer wire services Sell to a specific targeted clientele Shulevskyy Volodymyr/Shutterstock.com

12. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Bucket Shops Provide only cut flowers Predominately cash-and-carry sales Flowers by the stem Flowers by premade bunch Zbynek Jirousek/Shutterstock.com

13. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Specialty Shop Provide specialization Wedding specialty Silk floral specialty Ekaterina Pokrovskaya/Shutterstock.com, Ekaterina Pokrovskaya/Shutterstock.com

14. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Owners or Managers Take orders Arrange delivery Train employees Administrative tasks MJTH/Shutterstock.com, CandyBox Images/Shutterstock.com Condition plant materials on arrival Order and purchase supplies Crete eye-appealing displays Advise customers on flower and plant care

15. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Floral Designers Produce everyday designs Must be creative Knowledge of floral material Knowledge of design styles Knowledge of techniques Knowledge of mechanics Goodheart-Willcox Publisher

16. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Salesperson Good at customer relations Has empathy for the customer Knows store policies Tactfully resolve problems Interpret what a customer wants to express Iakov Filimonov/Shutterstock.com

17. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Delivery Person Representative of business Service is the nature of the floral business Knowledge of the area for delivery efficiency Sean Locke Photography/Shutterstock.com

18. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Freelance Designers Highly-skilled with flexible schedule Name some advantages of being a freelance designer. Do you think there are disadvantages to being a freelance designer? If so, what are they? CandyBox Images/Shutterstock.com

19. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Freelance Designers (continued) Positive personality and flexible enough to meet client demands Work at retail shops to fill high-volume orders Present educational programs Design promotions Dragon Images/Shutterstock.com

20. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Specialty Florists Event or Studio Coordinate look based on a theme Understand spatial relationship and scale Online and Wire Service Meet standards and participate in order- filling process Aleksie/Shutterstock.com

21. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Caterers How would a caterer use floral designs? Would it be important for the floral designer and caterer be aware of each other’s plans? Why? andreasnikolas/Shutterstock.com, Karen Grigoryan/Shutterstock.com

22. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Movie and TV Set Designers freesoulproduction/Shutterstock.com Knowledge of period designs and flowers Knowledge of period mechanics and styles Responsible for outdoor scenes Why would a movie or TV set designer need to know about period designs and styles?

23. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Interiorscape Designers Enhance indoor environments Create interiorscapes to complement architecture Can you name five places you have seen the work of an interiorscape designer? Scott Prokop/Shutterstock.com

24. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Wedding Designers nanka/Shutterstock.com/Paul Rick Studio/Shutterstock.com Excellent communication skills Detail-oriented Excellent business skills Up-to-date with style and color trends

25. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Product Developers Design accessories Develop product lines Keep track of color trends Loskutnikov/Shutterstock.com, RACOBOCVT/Shutterstock.com

26. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Education and Research Instructor Flower research Plant research Behavioral therapy mtr/Shutterstock.com

27. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Training and Education Hands-on Application Associate Degree Bachelor Degree Competitions National FFA SAIFD State floral associations Why would it be a wise move to join floral associations and participate in competitions? artcasta_/Shutterstock.com

28. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Continuing Education Classes Presentations Conferences Associations Networking Why would you want to attend floriculture presentations and conferences? How is networking valuable? Konstanin Chagin/Shutterstock.com

29. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Certification Process Knowledge Skills Hands-on exams Written exam Diedie/Shutterstock.com

30. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Certification Benefits Earn credentials and experience Demonstrates commitment Teachable What are some of the benefits to becoming certified as a floral designer? Dean Mitchell/iStock/Thinkstock

31. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. American Institute of Floral Designers (AIFD) Certified Floral Designer (CFD) AIFD Fully-accredited designer Requirement of Continuing Education Unit Student chapters (SAIFD) Professional Floral Design Evaluation (PFDE) Outta the Box by Bryan Swann, Karin’s Florist, Vienna, VA

32. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Employment Applying for a job Building a résumé Creating a portfolio Interviewing Employability Work habits Personal habits Robert Kneschke/Shutterstock.com

33. Copyright Goodheart-Willcox Co., Inc. May not be posted to a publicly accessible website. Employability Work and personal habits Good citizenship Team player Responsibility Professionalism Organization Self-confidence Kinga/Shutterstock.com