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London 20 Nov 2014 Alan Newman, Psychologist Do Facts Speak For Themselves?

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Presentation on theme: "London 20 Nov 2014 Alan Newman, Psychologist Do Facts Speak For Themselves?"— Presentation transcript:

1 London 20 Nov 2014 Alan Newman, Psychologist Do Facts Speak For Themselves?

2 THE QUANTIFIED SELF Connected home Diet and nutrition data Financial data ( e.g. Credit Score ) IQ & EQ Medical data (e.g. DNA) Physical exercise data Social data Travel and telematics data THE NARRATIVE SELF Ancestry data Bucket list CV Family stories Film & Music The imagined self Politics & Religion Social data SWEET SPOT

3 3 Ancestry data Bucket list CV Family stories Film & Music The imagined self Politics & Religion Social data An insight from our use of Amazon Most brains don’t do ‘data’. A lesson from Africa QS’s major challenge? Stories trump numbers.

4 1.Age 2.Alumnus of [ University ] 3.Apple tribe-member 4.Birth sign 5.Brought up overseas 6.Bucket lister 7.Charity activist 8.Children / twins 9.Diabetic 10.Divorced 11.Dyslexic 12.Economist subscriber 13.Football team supported 14.Gender 15.(London) marathon runner 16.Major illness in the family 17.MENSA member 18.Nationality 19.Political beliefs 20.QS practitioner 21.Religious beliefs 22.Special holiday destination 23.Sports enthusiast 24.Where you live What makes you, YOU ?

5 1.Age 2.Alumnus of [ University ] 3.Apple tribe-member 4.Birth sign 5.Brought up overseas 6.Bucket lister 7.Charity activist 8.Children / twins 9.Diabetic 10.Divorced 11.Dyslexic 12.Economist subscriber 13.Football team supported 14.Gender 15.London marathon runner 16.Major illness in the family 17.MENSA member 18.Nationality 19.Political beliefs 20.QS practitioner 21.Religious beliefs 22.Special holiday destination 23.Sports enthusiast 24.Where you live What makes you, YOU ?

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7 A88 % 7 % STORY NegativePositive 30% Effective 90% Effective Source: Freymuth & Ronan 2004 B TREATMENT

8 39 %88 % 7 % STORY NegativePositive 30% Effective 90% Effective Source: Freymuth & Ronan % TREATMENT

9 BBC Big Money Test - OU and UCL Bargain hunter Gambler Miser Spender Tycoon MULTIPLE (MONEY) SELVES

10 BBC Big Risk Test - Cambridge University MULTIPLE (RISK) SELVES Understanding and Judging risk Experiential and Analytical risk Health, Safety and Physical risk Psychological, Ethical and Social risk

11 3 Ancestry data Bucket list CV Family stories Film & Music The imagined self Politics & Religion Social data An insight from our use of Amazon Most brains don’t do ‘data’. A lesson from Africa QS’s major challenge? Stories trump numbers.

12 London 20 Nov 2014 Alan Newman, Psychologist virgin.net Thank You


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