Presentation on theme: "COMPANY OVERVIEW FEBRUARY 2013. AGENDA Corporate Structure Who We Are Facilities & Capabilities What We Are Known For Portfolio – Bacchus Cowboy Range."— Presentation transcript:
AGENDA Corporate Structure Who We Are Facilities & Capabilities What We Are Known For Portfolio – Bacchus Cowboy Range Extended Portfolio RTD Portfolio Product Overview Export Opportunities Discussion
WHO WE ARE Bacchus Distillery in an Australian owned company established in 1994, manufacturing alcoholic beverages in the Australian market place Started by the Hajdinjak family in 1993, the business grew from a niche liqueur company to one of the largest independent suppliers of liqueurs, wine & spirits in Australia The business started with 5 employees and now employing over 50 employees in the plant & 18 sales staff across Australia From a humble beginning, Bacchus Distillery now turn over in excess of $AU20 million in the Australian & Asia Pacific region www.bacchusdistillery.com.au
WHO WE ARE Bacchus brands are recognised as industry leaders in their categories priding themselves on product innovation Our innovative premium products are a result of extensive R&D, which is an integral part of the business. Bacchus Distillery is a industry leader and is also the largest cream liqueur manufacturer, in the Asia Pacific Region Bacchus Distillery has developed and owns a unique patented process in its manufacturing. The patent technology has delivered innovative premium products in wine & spirit base Bacchus Distillery is equipped to capitalise on new opportunities in the export market
FACILITIES & CAPABILITIES Production can include spirits, liqueurs, cocktails & ready to drink (RTD’s) varieties Specialising in wine base and spirit base products Manufacturing capabilities include producing varying sizes of products – 275ml,700ml, 750ml, 1ltr Glass (Bottle line) – 2ltr & 1ltr Cask (Cask line) – 440ml, 375ml, 300ml, 250ml Cans – carbonated or non carbonated – 5ltr Keg – brand new technology To ensure every product is made within specification, Bacchus Distillery have quality systems in place to constantly test the product is made to industry standard Standard examples – but not exclusive to are – HACCP Food Safety Program – Third Party Audits – Sanitation Capability – Full production records for traceability
WHAT WE ARE KNOWN FOR The Bacchus Evolution 1994 - Bacchus Distillery launches with 1 factory & 5 employees 2012 – Bacchus Distillery – 3 factories & 50 production employees & 18 PBCO sales employees 2012 NUMBER 1 CREAM LIQUEUR PRODUCER IN AUSTRALIA & ASIA PACIFIC REGION
The Bacchus name is renowned for butterscotch schnapps production throughout Australia since 1994 Bacchus Butterscotch Premium Schnapps is a spirit based schnapps, competing alongside global brands De Kuyper, Teichenné Schnapps & Barron Von Scheuters Bacchus Butterscotch Premium is ranked in the top 3 of Butterscotch Schnapps sales in Australia The Bacchus Gold Schnapps range is a wine base schnapps liqueur. This range is positioned at a value price point in the Australian market Bacchus Butterscotch Gold is the number 1 selling schnapps in Australia’s biggest retail group Woolworths Liquor SCHNAPPS RANGE - SPIRIT Product Details: Butterscotch Gold Bottle Size: 700ml Alcohol Volume: 20% Target Demographic: 18yo -29yo Price Point: $AU14.99 Product Details: Butterscotch Prem Bottle Size: 700ml Alcohol Volume: 20% Target Demographic: 25yo -35yo Price Point: $AU24.99
Bacchus Cowboy gift pack consists of Bacchus Original Cream, Bacchus Gold Butterscotch Schnapps & 2 shot glasses – all the ingredients to make your own Cowboy Number 1 selling gift pack in the Australian market Sales peak over key gifting periods such as Christmas, Easter & party periods Bacchus Distillery have the ability to create and manufacture exclusive packs GIFT PACK RANGE Product Details: Bottle Size: 2 x 700ml Alcohol Volume: 15% Target Demographic: 21yo – 35yo Price Point: $AU32.99
The Bacchus Smoothie flavour range is the number 1 brand by volume of flavoured cream liqueurs in the Australian market The Bacchus Smoothie range has continued to be innovative and produce flavours that resinate with our target consumer. Flavours include – – Cowboy (butterscotch & Irish cream), Strawberry Cowgirl, Choc Whip, Café Latte’, Banana – This product can be produced as either wine based or spirit based product Bacchus sell more cream volume in Australia than Baileys CREAM LIQUEUR RANGE Product Details: Bottle Size: 700ml Alcohol Volume: 15% Target Demographic: 18yo – 30yo Price Point: $AU9.99 - $AU12.99
The cask segment within the Ready To Serve (RTS) category is experiencing massive growth within the Australian market over the last 3 years Bacchus were the 1 st to hit the market with the 2ltr RTS cream & consistently remained the number 1 selling cream cask in the Australian market Based on the success and continual growth of the Bacchus Cowboy Cask, August 2012 saw the launch of the Cowgirl & Choc Whip 2lt Cask Opportunity to supply new flavours on demand 2 LITRE CASK RANGE Product Details: Cask Size: 2 Litre Alcohol Volume: 13.9% Target Demographic: 25yo – 35yo Price Point: $AU22.99
First to the market, Bacchus pioneered the flavoured pre-made shot within the Australian market Bacchus clearly remain number 1 shot producer within Australia - producing in excess of 8 million single shots per annum Bacchus produced the first shot in 2003 – sold by I.D in the U.K & NZ The shot bucket format revolutionised the shot category & is the biggest selling SKU currently in Australia Shot variants include Cowboy, Cowgirl, Choc Éclair, Banana Split, QF, Pancake – flavours to suit the demographic READY TO DRINK SHOT RANGE Product Details: Pack Size: 6 Pack Shots Alcohol Volume: % Target Demographic: 18yo – 30yo Price Point: $AU9.99 Product Details: Pack Size: 28 Pack Bucket Alcohol Volume: % Target Demographic: 18yo – 30yo Price Point: $AU35.99
The Cowboy RTD was introduced to extend the Bacchus Cowboy family & capture the RTD consumer The Bacchus Cowboy RTD has hit number 1 selling cream RTD in the Australian market sold at 8% Alc – 2 nd in total sales to Mudslide - Choc The Bacchus Cowgirl & Choc Whip RTD will be launched in December 2012 due to popular demand The Cowgirl RTD is strawberry flavour & Choc Whip is chocolate flavour both 8% Alcohol Volume READY TO DRINK RANGE - CREAM Product Details: Bottle Size: 275ml Alcohol Volume: 8% Target Demographic: 18yo – 28yo Price Point: $AU14.99
Bacchus have pioneered & developed the “Cowboy” as a segment that dominates in the liqueur, convenient consumption packs (casks & shots) and RTD category The Bacchus “Cowboy” have achieved market leading status in the liqueur & RTD categories in Australia FACTS:- – Bacchus Cowboy gift pack – Number 1 gift pack in Australia – Make your own Cowboy – Bacchus Cowboy Shots – Number 1 pre packed shot on the market in Australia – Bacchus Cowboy 700ml Smoothie – Number 1 cowboy flavoured liqueur in Australia – Bacchus 2 Litre Cask – Number 1 cream liqueur cask in Australia – Bacchus Cowboy RTD – Number 2 cream based RTD on the market – Only launched in October 2012 The Bacchus Cowboy range is ranged nationally in all major chains & independent stores STORY OF THE COWBOY RANGE Australians have grown up with Bacchus Cowboy!!
BACCHUS COWBOY - A RANGE IN GROWTH Bacchus Cowboy Range Growth Financial Years 2010/2011 vs 2011/2012 1.BACCHUS BUTTERSCOTCH GOLD +1990 Cases Growth 2.BACCHUS 700ML SMOOTHIE +5120 Cases Growth 3.BACCHUS SMOOTHIE RTD +11946 Cases Growth 4.BACCHUS SMOOTHIE CASK +4647 Cases Growth 5.BACCHUS SHOT RANGE +1230 Cases Growth
THE BACCHUS SHOT REVOLUTION Currently producing over 8 million individual shot glass per annum – Biggest Shot Producer In The World & Growing!!
The Bacchus Original Cream is a blended cream liqueur which has vanilla and toffee characteristics – similar to Irish Cream flavour The Bacchus Original Cream liqueur is a major competitor to Baileys within the Australian market This product can be produced as either wine based or spirit based product This product has a very loyal & traditional following CREAM LIQUEUR RANGE Product Details: Bottle Size: 700ml Alcohol Volume: 15% Target Demographic: 28yo – 38yo Price Point: $AU9.99 - $AU14.99
The Forbidden liqueur range is a popular flavoured liqueur range within Australia – for both the on & off premise market The Forbidden range covers the main cocktail liqueur flavours used in Australia: Melon, Triple Sec, Blue Curacao & Peach Peach is the number 1 flavour within the range due to new on premise drinks The Forbidden range have continued to be innovative & produce flavours that are fashionable in the off & on premise trade channel Any additional flavours can be developed for a desired target market FLAVOURED LIQUEUR RANGE Product Details: Bottle Size: 500ml Alcohol Volume: 18% Target Demographic: 24yo – 32yo Price Point: $AU8.99 - $AU12.99
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