Presentation is loading. Please wait.

Presentation is loading. Please wait.

IT & the New C-Suite CEOs are from Mars;IT professionals are from Venus.

Similar presentations


Presentation on theme: "IT & the New C-Suite CEOs are from Mars;IT professionals are from Venus."— Presentation transcript:

1 IT & the New C-Suite CEOs are from Mars;IT professionals are from Venus

2 It’s not this: Don’t get intimidated

3 CEOs are from Mars; IT developers are from Venus - Existential question is when will people from Mars understand people from Venus? Some parodies of what the famous author John Gray had said (with due apologies): “When CEOs and IT professionals are able to respect and accept their differences then love has a chance to blossom”. “Just as a CEO is fulfilled through working out the intricate details of solving a problem, an IT professional is fulfilled through talking about the details of his/her problems”.

4 What are the tools/weapons that IT developers possess? and what should be used to build a strong infrastructure? INTERNAL TECHNOLOGY ISSUES: Internet, Intranet, WAN – the wire infrastructure Workflow solution that rides on a CMS Sales and Marketing effort that rides on a CRMERP ‣ Costs GNU / Open source / Freeware EXTERNAL TECHNOLOGY ISSUES: Provide interface to Design studios, freelancers, advt agencies, advertisers, subscribers, subscription/distribution agents, printing press, readers and companies Applications to engage all of the above Monetise: Text, photos, videos, audio

5 A D DDD OO O O O AAA D Internal External / Website AAAAA UUUUU You can have multiple websites too. External User – Reader/Advertiser/Vendor/Partner The issue is NOT what technology to use, THE ISSUE IS WHAT DO YOU WANT TECHNOLOGY TO DO FOR YOUR TARGET AUDIENCE. A CEO’s blueprint

6 External User – Reader/Advertiser/Vendor/Partner The issue is NOT what technology to use, THE ISSUE IS WHAT DO YOU WANT TECHNOLOGY TO DO FOR YOUR TARGET AUDIENCE. A D DDD OO O O O AAA D AAAAA U U U UU External / Website You can have multiple websites too. Print Events Mobile A CEO’s BIGGER blueprint

7 What does the reader want? - If I use Google News RSS/XML feeds and mobile alerts, I don’t need any of you. Google even delivers all power- point presentation files, data files in xls, document files in pdf files that you would have stored in the open areas on your websites. Everything through “search”! - YES, AS A READER, I DON’T NEED ANYONE OF YOU. A reader like me is actually v. confused, let’s help: Provide content hot & crispScreen/filter what is delivered – value additionProvide in all formats, in all media optionsGo One Step Beyond Google - Use technology to the fullest

8 The Onus is on the CEO The buck CERTAINLY stops here. ‣ In traditional print publishing business, A CEO didn’t expect paper supplier to understand what readers wanted; How can you expect your IT professional to understand what your readers / advertisers want today? Your IT professional is your internal customer whom you sell your company’s business plan. A CEO could just touch paper and say what is its quality; could smell paper and even ink and say a lot about the MEDIUM. We could understand the language spoken on the shop floor of the press. Today, the MEDIUM IS TECHNOLOGY.

9 The Onus is on the CEO The buck CERTAINLY stops here. A CEO needs to learn technology, do hands-on development, to understand Front-end, back-end, multi-tier technology, languages, databasesWhat goes behind CMS, CRM, ERP solutions Speak the language the people from Venus, IT Professionals, speak. DO NOT EXPECT IT professionals to come mid-way and understand your needs/readers needs/company’s goals. You go the full-length.

10 A check-list for CEOs

11 Our own case study: IndianBusinessObserver.com group of 16 B2B news and biz networking websites: - I became a software developer; I don’t expect you all to become one. Just learn and understand the jargon.Google is content aggregator, I am filterer of aggregated contentContent has shifted to Internet, even business networking (at the cost of events) is shifting to Internet. Networking costs brought down from US$ 1200 to US 25 per eventTarget audience spends 30 minutes with print, 1 hour with television, but at least 8 hours with computers/Internet. Most engaging medium. Provide more tools to play around with.The new omni-present medium is mobile. Still exploring.Regular newsletters – the biggest tools to drive traffic to websites.No.1 requirement of online target audience is jobs, 2 is jobs, 3 is content.Business networking is for jobs and content (gossip).

12 Our own case study: IndianBusinessObserver.com group of 16 B2B news and biz networking websites: Sectoral blogs and community forums cut out the crap; provide more avenues of “reader engagement”.Several more applications/solutions are under development.We claim, in our USP, “You don’t need anything else!”Once we own these communities through technology, my company takes a huge lead ahead of all possible competitors. Once such an engaged audience is built, advertisers/competitors will queue up to Observer websites.

13 ‣ Bhupesh Trivedi CEO, Chronosphere, publishing consultancy & servicesPublisher, 16 B2B news and biz networking websites Mobile: Thank you!


Download ppt "IT & the New C-Suite CEOs are from Mars;IT professionals are from Venus."

Similar presentations


Ads by Google