Customers EXPECT to be able to find businesses online Highly accessible information that businesses control Interact with potential or existing customers Remove the shackles of geography Cheap form of advertising Level the playing field E-commerce
Survey of SMB websites: 60% don't list a phone number 75% lack an email link on their homepage 65% lack a contact form Less than 20% link to social media sites 93% are not mobile compatible Initial findings from the latest SMB DigitalScape analysis were presented by BIA/Kelsey
How to use the Blueprint with Clients Step 1: Set Up and Plan Your Site
Identify Your Audience What information are they are seeking?
Who are the primary and and secondary audiences? What is your message to them? What information are they looking for? How would they like the information to be presented? What is the correct voice? Pitfalls? Best practices?