Presentation on theme: "Helping Small Businesses Succeed on the Web. Before you succeed on the web, you must be ON the web."— Presentation transcript:
Helping Small Businesses Succeed on the Web
Before you succeed on the web, you must be ON the web.
Why do small businesses need websites?
Customers EXPECT to be able to find businesses online Highly accessible information that businesses control Interact with potential or existing customers Remove the shackles of geography Cheap form of advertising Level the playing field E-commerce
Just having a website is not enough.
Survey of SMB websites: 60% don't list a phone number 75% lack an link on their homepage 65% lack a contact form Less than 20% link to social media sites 93% are not mobile compatible Initial findings from the latest SMB DigitalScape analysis were presented by BIA/Kelsey
This is the problem. How can we fix it?
What we will talk about in this session: What Jimdo is and how we can help Working with SBDCs SmallBizRocket Initiative Working with clients Launching SmallBizRocket in your state
What is Jimdo?
One Stop Shop for Websites Online website builder Blog Store Mobile Unlimited pages Domain name Hosting Accounts
Since 2007 Over 6 Million Websites 11 Languages Profitable and in it for the long run San Francisco, Hamburg, Tokyo, Shanghai
Websites, Websites, Websites
Online Store Over 100,000 online stores since ,000 sales $10M in sales Mobile Automatic optimization for smartphones 15% of visits in June 2012
Social Website is central to your social strategy Easy to share with top networks SEO SEO-friendly from the get-go Simple to add title tags, keywords, links
But you don't have to take my word for it...
In Search of America's Small Businesses
Why work with SBDCs?
Launched August 17th at the GrowBiz conference in San Diego
Initial Applicants 90% have < 5 employees 33% in business >10 yrs 33% in business < 1 yr 38% have not used SBDC services before
Blueprint for Success
How to use the Blueprint with Clients Step 1: Set Up and Plan Your Site
Identify Your Audience What information are they are seeking?
Who are the primary and and secondary audiences? What is your message to them? What information are they looking for? How would they like the information to be presented? What is the correct voice? Pitfalls? Best practices?
Create a site outline.
Based on your identified audience's needs Sort into 5 or 6 primary groups Create a hierarchy Calls to action Direct and indirect navigational routes Pitfalls? Best practices?
Gather text, photos, and other content for your site.
Logo! Short and long descriptions of the company Existing writing must be modified for the web Images are important Videos are gold Pitfalls? Best practices?
Let's hear from a consultant who has tried out SmallBizRocket Jessica Murr Owner, Entrepreneur SBDC Consultant