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Published byAngelo Berfield
Modified about 1 year ago
Supported by Dr Philip Ely PhD FHEA FRSA
Supported by Build Your Social Startup Workshop 3 of 4
This week Value Proposition Development Ad-Lib Value Proposition Key Activities > Blueprint Modelling Marketing
Social Enterprise Mission
The (Revised) Social Enterprise Mission
Blueprint Modelling Exercise Artwork; You; Your Customers
Key Resources Relationship Modelling
Ignore the ‘7Ps’ Product, Place, Price, Promotion, People, Process, Physical Environment… You’re building your marketing plan already !
Marketing Plan for your channels…
NEXT WEEK Income, Costs, Pricing
Beginning next week Review of Your Social Enterprise Blueprint Review Relationship & Blueprint Modelling Review Marketing Tasks
Dr Philip Ely PhD FHEA FRSA Lynda Povey, IEEP Fellow.
Supported by Dr Philip Ely PhD FHEA FRSA. Supported by Build Your Social Startup Workshop 2 of 4.
Supported by Dr Philip Ely PhD FHEA FRSA. Supported by Build Your Social Startup Workshop 4 of 5.
Marketing Process Understand the marketplace and customer needs Design a customer driven marketing strategy Develop an integrated marketing mix program.
Created by BM|DESIGN|ER Project 505 default TOP VIEW customer view.
UC Berkeley Extension Entrepreneur Certificate program MARKETING STRATEGIES.
What is it, why is it important?. Objectives Understand the importance of marketing to a business. Understand and detail target market and the components.
The 4 P’s of Marketing consumer The Marketing Mix.
Unit 4 Seminar: Program Planning The Big Picture.
1. Mission statement Stage of development Business plan status Legal entity status Location Number of employees 2 New World Angels.
MARKETING A SOCIAL DEFINITION: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering,
親愛的吉姆舅舅： 今天吃完晚餐後，奶奶說，在家 裡情況變好以前，您要我搬到城裡跟 您住。奶奶有沒有跟您說，爸爸已經 好久沒有工作，也好久沒有人請媽媽 做衣服了？ 我們聽完都哭了，連爸爸也哭了， 但是媽媽說了一個故事讓我們又笑了。 她說：您們小的時候，她曾經被您追 得爬到樹上去，真的嗎？ 雖然我個子小，但是我很強壯，
SECTION 2.1 THE MARKETING CONCEPT Chapter 2: Basic Marketing Concepts.
Entrepreneurship Mr. Bernstein Elements of a Sound Business Plan, pp October 2015.
The Marketing Mix. 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the.
Product – what you are selling Price – how much you are charging Place – where it is being sold, how it will get from manufacturer to consumer
Marketing in today’s economy (week 1) Dr. Ananda Sabil Hussein.
MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.
Introduction to Marketing Week 2 Tutorial Marketing process.
Slide 5.1. Topics Covered OVP for Product Management vs Product Promotion Recap of Online Value Proposition (OVP) Definition How does OVP fit into the.
Marketing In Today’s World Freshman Seminar - Introduction to Business Dr. Hays Freshman Seminar - Introduction to Business Dr. Hays.
Starter (3 minutes): 1.Define ‘marketing’ 2.What different aims do you think a marketing department would be set by the business? 3.What is the difference.
WEEK 1 You have 10 seconds to name…
Exercise Exercise3.1 8 Exercise3.1 9 Exercise
Exercise Exercise Exercise Exercise
Exercise Exercise6.1 7 Exercise6.1 8 Exercise6.1 9.
Business Technology Mr. Bernstein DECA, pp 30-35: Elements of a Business Plan October 16, 2013.
The 4 Ps of Marketing Product, Price, Place, and Promotion.
By GMBA Tania Gutierrez. What have you learned from this course? What are the determinants of global marketing?
3-1 VALUE CREATION IN BUYER-SELLER RELATIONSHIPS.
Social Roles and Relationships.
Name of the Team/Business Plan Name of the School Name of StudentContact No .
Developing and Marketing Products. Why - and why not - would we develop and market products? Why: – It's a way to make money – It can raise the profile.
Enterprise & Employability. To know: The definition for primary research The definition for secondary research To understand: How questionnaires.
Seminar Pemasaran Seminar Pemasaran Konsep Marketing.
Business Administration & Management Mr. Bernstein Elements of a Sound Business Plan April 14, 2015.
Center for Entrepreneurship From Idea to Business ENT4000 October 15th, th tutorial.
2.02Classify the functions of marketing and the marketing mix.
Created by BM|DESIGN|ER Open Source platform free basic premium service.
Khalid Hussain Mohd Introduction to Marketing Khalid Hussain Mohd.
Name of the Startup. Product / Service Offering Summary You may like to use the following sentence to bring out the key elements of the service offering.
1)EXECUTIVE SUMMARY 2)CURRENT MARKETING SITUATION 3) S.W.O.T ANALYSIS 4)BUSINESS & MARKETING OBJECTIVES 5)MARKETING STRATEGY 6)ACTION PROGRAMS 7)BUDGETS.
Presentation Guidelines. I. OPPORTUNITY 1: Market need What problem does the product solve? Is the solution to this problem based on an innovative product/technology/model?
PRODUCT DEVELOPMENT AND MARKETING. Product Development & Marketing PRODUCT DEVELOPMENT Think of it like baking a cake….. What are the ingredients? Who’s.
Progression Diploma Marketing: 4P’s – Price. Pricing Considerations Pricing Decision Customers & Consumers Demand & Price Elasticity Competitors Channels.
P6 Template Select a Product, target market and objectives Create a marketing mix for your product Explaining your decisions. PEEA ( Point Explain Example.
Created by BM|DESIGN|ER Smart Street Lighting Customer Segment 1 Customer Segment 2 Customer Segment 3 High Cost.
Budgets and Businesses Workshop. Budget: is a plan that shows income, spending and saving. Income: Spending: Saving:
Created by BM|DESIGN|ER WhiteShirts B2C B2B. Created by BM|DESIGN|ER PARTNERS Fashion Designer Manufacturer Laundry operator (atelier protégé) Affiliates.
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