Presentation on theme: "Small change, big difference: How Do Something Different digital technology moves people towards better ways of living and working Professor Karen Pine."— Presentation transcript:
Small change, big difference: How Do Something Different digital technology moves people towards better ways of living and working Professor Karen
How technology can bridge the knowing-doing gap Why we must avoid the technology trap aka ‘we don’t need no (more) education Three conditions for technology to change behaviour Let’s look at:
Behaviour change has been dominated by the information deficit model: People lack knowledge about how to live a healthy life… So if we educate them about health…. They will naturally act in their own best interests.
Behaviour change needs to recognise the Knowing-Doing Gap
We don’t need no (more) education!
The fear factor isn’t working!
We must avoid technology becoming another way of presenting yet more information (in a jazzier, interactive way). The technology trap Technology must be used tackle what people DO - not try and change what they KNOW (they already know it anyway). Changing behaviour
At Do Something Different we tackle the Doing part…. People try new behaviours They do different things They break unhealthy habits Do’s arrive by text or , interrupting their routines and disrupting their automaticity The Do’s are tailored to the individual. Programmes tackle a range of issues, run for 4-6 weeks
For the Do-er it’s a simple process…
Insert video here Do 4_What happens next To start ON CLICK
…spots where the person needs to Do Something Different …and populates their programme with appropriate Dos…delivered by text and/or The technology is far from simple…
Make an effort to do things for others ? Q. How often do you…. A. Never/a little …. one act of kindness today. E.g. offer to help someone, make a busy person a cuppa or leave a random gift somewhere at home. Technology enables personalisation of programmes
Shift Your Butt Day Today don't sit anywhere you would normally sit. Move to a different spot at the dining table or when watching TV. That’s because they help break habits and are fun to do … Some Do’s are sent to everyone on the programme. All Do’s are based on our research and created by the founding Professors behind Do Something Different: Profs Pine & Fletcher.
And they rate each Do …and leave feedback Do-ers log their progress In their personal Do Zone Do-ers log their progress In their personal Do Zone They record each Do they have completed Technology also enables Do-ers to log and share what they do differently: The Do Zone
The Do-Zone Where Do-ers can: see exactly what they’ve done go back and revisit any Do’s they missed share
3 conditions for technology to change behaviour The intervention must be: Giving people things to DO, not things to KNOW. FUN. 1 ACTION-BASED Individually-tailored to tackle the person’s habits. Bespoke and relevant. 2. PERSONALISED Disruptive. Delivered when needed, not reliant on the person ‘remembering’. 3. TIMELY
Measuring change Technology allows us to measure change effectively On a Do Something Different programme Do-ers complete before and after diagnostics More than ever before we can accurately measure the impact of what we do – and we see how we are really changing behaviour.