1. Social Media 2.0 Jeff Higley Editorial Director/Vice President HotelNewsNow.com/STR jeff@hotelnewsnow.com

2. Social Media 2.0 http://www.youtube.com/watch?v=3SuNx0Ur nEo&feature=related

3. Social Media 2.0 Chris Jackson Vice President GCommerce Solutions cjackson@gcommercesolutions.com

4. Social Media is Ubiquitous to Business Don’t Be Channel Focused – Be Purpose Focused Customer & Competitor Insight Guest Relations/Service Employee Recruitment Sharing of Expert Insight (local expert contribution) Co-Creation and Brand Insistence Sales Generation (be careful though)

5. Social Media Steps for Success 1)Starts with a Plan Based on Objectives 2)Identify your Social Media LTSCA’s 3)Create a Social Media Strategic Theme by Objective 4)Identify Target Audience, Tone & Personality 5)Invest in the Effort & Get Buy-In 6)Launch, Measure & Adjust

6. Walk Before You Run Basics First then Advance Review Sites are Still the Most Powerful Form of Social Media, in Terms of Influencing Potential Guests

7. Social Media 2.0 Justin Holmerud Field Marketing Social Media, Mobile & Video Manager Starwood Hotels & Resorts Justin.Holmerud@starwoodhotels.com

8. Who Becomes a Fan? Facebook Marketing Travel & Leisure Study

9. Followers Engagers Advocates Guest Engagement

10. A Social Example

11. Deal Sites Life Opportunity Users Businesses

12. Lead Generation Conversion Retention Loyalty Repair Thinking about ROI

13. Social Media 2.0 Ted C. Raynor Attorney / Mediator Burch, Porter & Johnson, PLLC traynor@bpjlaw.com

14. Social Media 2.0 Jerry Stafford Regional Director of Revenue Management Davidson Hotels & Resorts jstafford@DavidsonHotels.com

15. Reputation Management  Not just about responding to negative comments  All comments  Genuine language  Taking responsibility  A potential customers first impression  Genuine concern and care  Bad Days  Potential customers

16. Reputation Management  It is your reputation that is on the line every day  Past to Future  What to manage  Perceived Truth  It can be a medium to get your message out  What we are doing right  Promote

17. Social Media 2.0 Sandee Swearingen Regional Sales Director MICROS eCommerce Services | TIG Global Sswearingen@tigglobal.com

18. Geo Social Location Based Social Networks “An extension of your Social Media Strategy”

19. Value of Geo Social A Perfect Fit for the Hospitality Industry Engage Your Audience Where they are Drives more “Earned” Media Value Drives Incremental Sales Free cost of Entry Creates Loyalty Influence Opinions Engage Visitation

20. Mobile: 5.3 billion mobile devices are used worldwide — that’s 77 percent of the world’s population Smartphones: 21.8 percent of all mobile devices are smartphones. Facebook: 250 million people accessing the site via mobile Yelp: Yelp is topping 50 million unique visitors per month. Its move to team up with OpenTable earlier this year will only increase its relevancy notable trends in the geosocial universe, courtesy of JESS3 Geo Social is reliant on Mobile