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Purposeful + Powerful Relationship Building Passionate Philanthropic Partners Minnesota Planned Giving Council Prepared by Michelle Janssen, CFRE November.

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Presentation on theme: "Purposeful + Powerful Relationship Building Passionate Philanthropic Partners Minnesota Planned Giving Council Prepared by Michelle Janssen, CFRE November."— Presentation transcript:

1 Purposeful + Powerful Relationship Building Passionate Philanthropic Partners Minnesota Planned Giving Council Prepared by Michelle Janssen, CFRE November 2, 2010

2 Some Questions As We Start Will I learn anything that can be really helpful? Can I rely on what is taught? Why change, as I am already successful?

3 Some Questions As We Start Will I learn anything that can be really helpful? Relational skills over technical Hands-on over conceptual

4 Some Questions As We Start Can I rely on what is taught? Wilson Learning Research-based Proven by experience

5 Some Questions As We Start Why change, as I am already successful? Conscious competence Team approach

6 The Context Today in Fund Raising 1.More Professionals –Less reliant on volunteers 2.Greater degree of science based approach –Wealth screening –Business intelligence and analytics 3.Donors increasingly sophisticated and savvy about philanthropy

7 The Context Today in Fund Raising What has remained constant –Individuals give the bulk of the charitable dollars given away in this country and… “Every cause needs people more than money. For when the people are with you and are giving your case their attention, interest, confidence, advocacy and service, financial support should just about take care of itself.” Harold J. Seymour-Designs for Fund Raising

8 RELATING 101 Two Useful Techniques Called “Purpose-Process-Payoff” and “Ben Duffy” used with permission from Wilson Learning Corporation

9 Relating 101 Why don’t fundraisers successfully get appointments and close more gifts? No trust No need No help No satisfaction

10 Establishing Trust Key ingredients in connecting with new prospects “Secret Sauce” in establishing all kinds of new business relationships

11 Relating 101 Ingredients for establishing trust Propriety Competence Commonality Intent

12 Purpose-Process-Payoff Purpose: Why are we meeting? Process: How will we meet? Payoff: What is the benefit for me and you?

13 Purpose-Process-Payoff Reduces relationship tension Raises task tension Builds credibility Demonstrates empathy

14 Purpose-Process-Payoff Purpose: –Introduce myself as a representative of Valparaiso University –Get to know you –Provide an update on the strategic planning process at Valpo –Thank you for your past support –Discuss your involvement in furthering Valpo’s mission

15 Purpose-Process-Payoff Process: –Our meeting will take approximately 45 minutes today.

16 Purpose-Process-Payoff Payoff: –You will be more fully informed; know that your current support is appreciated; and learn how you can help further the goals and direction of the university. –I will get to know you; I will more fully understand your interests related to the work of the university and thus will be more equipped to respond.

17 USEFUL TECHNIQUE CALLED “BEN DUFFY” used with permission from Wilson Learning Corporation

18 Ben Duffy Purpose Goal is to place yourself in the position of the person you are visiting and discover their point of view.

19 Ben Duffy Process Think about the other person’s concerns, issues and question. List them in question form. Develop written responses.

20 Sample Ben Duffy Questions Who are you? Will I like you and will you like me? Can I trust you? Are you competent to help me? What do you want from me and will I like it? Will you listen to me and understand me?

21 BEN DUFFY CLUSTERS Personal Process Institutional

22 Ben Duffy Personal Questions Who are you? Will I like you and will you like me? Can I trust you? Are you competent to help me? Will you listen to me and understand me? What is in it for you?

23 Ben Duffy Process Questions What do you want from me and will I like it? Can I do what you ask or will I have to say no? Why now? Why so much? Are there other expectations of me? How long will this take? How will we spend the time together? Will I like it or will it hurt? What is in it for me?

24 Ben Duffy Institutional Questions What is your mission and do I care? Why support you and not another institution? Will I like and trust the leadership? What is your vision? What is your plan? Will my gift and time be wisely and beneficially used?


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