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Welcome to a world of expertise Renewable Heating Solutions Rowena McCappin Marketing Manager Glen Dimplex.

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Presentation on theme: "Welcome to a world of expertise Renewable Heating Solutions Rowena McCappin Marketing Manager Glen Dimplex."— Presentation transcript:

1 Welcome to a world of expertise Renewable Heating Solutions Rowena McCappin Marketing Manager Glen Dimplex

2 Renewable Heat Incentive (RHI) Joint Marketing Initiative

3 Communicate the benefits of the RHI to consumers and educate them on the grants and payments available Encourage consumers to avail of these grants, which will save them money long term and help to reduce their carbon footprint Drive consumers to the microsite for further information Educate consumers on renewable technologies Target audience: 35 plus, Males / females, slight male bias ABC1 Aim

4 To create a RHI communications group that’s greater than the sum of its parts - both in terms of influencing and maximising budgets. Creation of the GHG Information Group will allow for greater consumer understanding of the rationale for the campaign (and who’s behind it) and it will also streamline the communications (however all companies involved will be referenced where possible). An integrated approach to the campaign will deliver increased cut-through in terms of media and will also ‘touch’ consumers on a number of levels (not purely reliant on advertising). Greener Heating Grants Information Group Strategy

5 Microsite GHG Information Group Create News! Research into Green Technology Understanding of technologies and available grants in NI Photography Launch photography of all members of the GHG Information Group Press launch / microsite TV Campaign Huge impact 2 week campaign on Press RHI information supplement with Bel Tel Outdoor OR Radio Online Facebook creation and facebook ads banner, skyscraper and mid page unit ads Ambassador Campaign Overview

6 Microsite

7 Possible Partners

8

9 Horizon 2020 Programme Bid

10 RealValue Consortium RealValue

11 RealValue Expected Benefits Generation Minimisation of Curtailment Renewable Wind Integration Transmission & Distribution Quality Supply Security of Supply Reduction in Network Capital Expenditure Aggregator Arbitrage Ancillary Services Supply Demand-Side Management Consumer Reduction in consumer bills Energy Efficiency Reduced Carbon

12 For more information… Visit our Website: Or speak to us today! Glen Dimplex and The Princes Trust

13 Any Questions?


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