Presentation is loading. Please wait.

Presentation is loading. Please wait.

A Very Short History of Bar Code Which may or may not apply to RFID.

Similar presentations


Presentation on theme: "A Very Short History of Bar Code Which may or may not apply to RFID."— Presentation transcript:

1 A Very Short History of Bar Code Which may or may not apply to RFID

2 Bar Code in the Stone Age

3 Railcar Bar Code to 1975

4 Saw Many Intra-Company Applications

5 Joe Woodland – 1949 patent

6 April 1973 – UPC Standard Adopted (US & Canada)

7 Obstacles – Chicken & Egg Return on investment for the retailer required source marking by the manufacturer It took 4.6 years for manufacturers to provide UPC symbols on 75% of pre- packaged items sold in supermarkets

8 Obstacles – Item Price Marking Controversy over the removal of price stickers on individual items Retail unions & consumer advocates Unfavorable publicity about price errors at the point of sale State and local legislation required item price marking

9 Obstacles - Superstition A Satanic plot This was a real book! Analogous to RFID privacy concerns

10 Obstacles – Patent Litigation Bilgutay vs. Uniform Code Council Lawsuits between scanner manufacturers Lemelson vs. end user companies $1,500,000,000 collected in license fees Symbol Technologies & others filed suit against Lemelson Federal court declares Lemelson claims invalid and unenforceable

11 Number of scanning stores in the US & Canada

12 Positive publicity Fortune MagazineWall Street Journal

13 Positive publicity Fortune Magazine

14 Bar Code humor confirmed broad acceptance

15 Other Significant Bar Code Mandates 1983/4 US DOD US Automobile Industry These mandates together with UPC and EAN sharply accelerated market growth.

16 Subsequent Progress Bar code replaced OCR in fashion retail International Symbology Standards Verification developed & standardized 2 dimensional bar codes Ultimately bar code spread world wide to every facet of retail, distribution, and manufacturing

17 RFID – my opinion RFID will take root and flourish, not by replacing bar code, but by solving those problems wherein it provides the superior solution.


Download ppt "A Very Short History of Bar Code Which may or may not apply to RFID."

Similar presentations


Ads by Google