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2014 ECONOMIC IMPACT STUDY Photo by Byron Huart. Economic Impact Key Results Total economic impact of New York City’s cruise industry in 2014 was $196.8.

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Presentation on theme: "2014 ECONOMIC IMPACT STUDY Photo by Byron Huart. Economic Impact Key Results Total economic impact of New York City’s cruise industry in 2014 was $196.8."— Presentation transcript:

1 2014 ECONOMIC IMPACT STUDY Photo by Byron Huart

2 Economic Impact Key Results Total economic impact of New York City’s cruise industry in 2014 was $196.8 million Passengers and crew spent an estimated $ million while ashore in 2014 Embarking Passengers: $113.5 million Transit Passengers: $ 4.5 million Crew: $ 19.4 million Overall, average spending per passenger & crew was $228 Highest among all continental US ports (2 nd only to Honolulu) Passengers with an overnight stay spent an average of $456 during their two-night stay $195 for lodging $94 for food & beverage NYCruise 2014 Economic Impact Study

3 Cruise Passengers While total passenger arrivals declined by 2.8% in 2014, they have increased by 35% from 2009 to NYCruise 2013 Economic Impact Study NYCruise 2014 Economic Impact Study

4 Ship Calls After increasing by 48% from 2009 through 2011, total cruise ship calls have fallen by 24% through 2014 as newer and larger ships have been deployed in New York. These new ships include the Carnival Splendor and Norwegian Breakaway. These two ships have 4,000+ capacity and accounted for 46% of the calls and 63% of passenger embarkations in NYCruise 2013 Economic Impact Study NYCruise 2014 Economic Impact Study

5 Passenger Spending While declining by 2.7% in 2014, passenger and crew expenditures in New York have increased by 46% from 2009 through NYCruise 2013 Economic Impact Study NYCruise 2014 Economic Impact Study

6 Estimated Passenger Spending CategoryOvernight stayNo overnight stayTotal F&B at Restaurants & Bar$22,206,873$603,787$22,810,660 Taxis/Ground Transport$8,149,528$493,588$8,643,116 Watches & Jewelry$1,473,247$1,558,024$3,031,271 Clothing$9,392,160$954,771$10,346,931 Entertainment/Night Clubs/Casinos$4,650,371$351,851$5,002,222 Parking$1,868,430$582,321$2,450,751 Museums & Galleries$4,459,157$310,030$4,769,187 Other Purchases$3,897,972$163,592$4,061,564 Accommodations$46,166,982- Tours$5,490,804$732,771$6,223,575 TOTALS$107,755,524$5,750,735$113,506,259 Pre- and Post- cruise stays: $107.8 million No overnight stay: $5.8 million Spending by embarking passengers was overwhelmingly dominated by those with pre- and post-cruise overnight stays. NYCruise 2013 Economic Impact Study NYCruise 2014 Economic Impact Study

7 Estimated Passenger Spending Transit passengers were estimated to have spent an average of $174 per passenger and a total of $4.5 million 98% of transit passengers were estimated to have disembarked and visited NYC CategoryTransit F&B at Restaurants & Bar$506,462 Taxis/Ground Transport$195,481 Watches & Jewelry$146,988 Clothing$1,024,385 Entertainment/Night Clubs/Casinos$81,240 Museums$102,779 Other Purchases$630,023 Tours$1,844,356 TOTALS$4,531,715 NYCruise 2013 Economic Impact Study NYCruise 2014 Economic Impact Study

8 Crew Onshore Expenditures Crew were estimated to spend an average of $191 per crew member and a total of $19.4 million 101,729 crew members visited NYC throughout 2014 CategoryCrew F&B at Restaurants & Bar$2,805,381 Taxis/Ground Transport$911,339 Watches & Jewelry$967,494 Clothing$5,204,812 Entertainment/Night Clubs/Casinos$180,162 Electronics$5,001,252 Other Purchases$3,640,677 Museums$147,405 Tours$547,505 TOTALS$19,406,027 NYCruise 2013 Economic Impact Study NYCruise 2014 Economic Impact Study

9 Embarking Passenger Demographics Passengers from outside NYC and the tri-state area continue to represent the majority of passengers 32% of NYC embarking cruise passengers reside in Tri-State Area NYCruise 2014 Economic Impact Study

10 Length & Frequency of Passenger Visits Only 15% reported this was their first visit to NYC 43% reported this was their eighth or more visit 41% of cruise parties did pre- and/or post- stays in NYC NYCruise 2014 Economic Impact Study

11 Reasons for Cruising from NYC Most Popular Reasons: 1.Close to Home 2.Destination Offered 3.Specific Cruise Ships NYCruise 2014 Economic Impact Study

12 Passenger Satisfaction AttributeSatisfied Overall Shopping Experience94% Overall Visit93% Variety of Things to See and Do96% Taxis/Local Transportation89% Guided Tour93% Overall, 93% of embarking passengers were satisfied with their overall visit to New York City NYCruise 2014 Economic Impact Study

13 Survey Overview Survey period: July through December, 2014 Number of surveys returned –Passengers: 2,111 –Crew: 713 Cruise ships surveyed: –AidaBella –AidaLuna –Carnival Splendor –Norwegian Breakaway –Norwegian Gem –Queen Mary 2 –Royal Princess Business Research & Economic Advisors (BREA) conducted the study NYCruise 2014 Economic Impact Study

14 Contact Information Visit: or Call: Ian Fried at or NYCruise 2014 Economic Impact Study


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