Presentation on theme: "Course Technology ▪ Delmar ▪ South-Western 1. First session will begin at 3:00pm EST 2. Second session will begin at 4:00pm EST 3. For audio dial 1.877.818.6567."— Presentation transcript:
Course Technology ▪ Delmar ▪ South-Western 1. First session will begin at 3:00pm EST 2. Second session will begin at 4:00pm EST 3. For audio dial 1.877.818.6567 Passcode: 8311333# 4. Press *6 to mute your line Press #6 to un-mute your line 5. Webinar is being recorded and will be posted to www.cengage.com/school/teamup/ www.cengage.com/school/teamup/ TOOLS and ACTIVITIES To Make Your MARKETING Class Come Alive! For more information, visit us online at www.cengage.com/school/marketing Presented by author Ken Kaser
Sports and Entertainment Marketing Presented By: Ken Kaser South-Western / Cengage Publishing
Sports and Entertainment Marketing Rationale b Communities of all sizes count heavily on tourism dollars. b U.S. sports equipment manufactures export to over 125 countries. b Tourism is the number 1 or 2 industry for just about every state. b Sports-related travel and tourism is a huge industry.
Sports and Entertainment Marketing Rationale (continued) b Little league sports bring large sums of money to communities of all sizes. b In 2006, a family of four could expect to pay an average of $352 to attend one Chicago Cubs baseball game. b Sports and Entertainment brings money to the hotel, restauarant, retail, and service station industries
Sports and Entertainment Marketing Rationale (continued) b Sports and Entertainment Marketing = an exciting strategy to teach all of the essential Marketing concepts!
Concepts Covered in Sports and Entertainment Marketing b Product/Service Management b Promotion b Selling b Pricing b Marketing Informaiton Management b Distribution
Sports and Entertainment Marketing Curriculum b Importance of S & E Marketing/Overview of Sports, Entertainment, and Recreation Marketing b Economic and Social Impact of College athletes b Big League Professional Sports Complete with Agents, Managers, Landing a Team, and Ethics b Marketing Athletics through public speaking, Public Relations, Book Publishing, and Fan Clubs b Associating Athlete of Special events (Charities, Camps, One-Day seminars b Role, Operation, and Cast of a Sports Marketing Firm b Entertainment Industry Including Movies, Television, Concerts, the Arts, Annual Events, and Entertainment Awards b Customized Entertainment, Information Technology, b and Marketing Entertainment to the world
Sports and Entertainment Marketing Curriculum b Recreation Marketing including Travel and Tourism, Resorts, Theme Parks, and Careers b Marketing Plans for Sports and Entertainment -Marketing Research -Developing a Marketing Plan -Advertising and Promotions - The Bottom Line b Product Research and Development b Legal Issues for Sports and Entertainment -Laws and Contracts -Unions -Licensing b Sports Marketing Careers b Trends in the Global Market for sports b Promotion, Advertising, Sales b Public Relations b Economics b Communication
Sports and Entertainment Marketing Resources b Magazines b Newspapers b Software b Internet b Television b Textbooks b Reference Books b Conferences b Athletic Director b Professional Sports Franchises b Movie and Stage Theaters b Theme Park marketing staff b Television and Radio Stations b Retailers/Manufacturers
Sports and Entertainment Marketing Projects Big Stadium/Professional Football Team Project Team Project Steps in order to complete project b Questions and Answers b Design a Stadium and Determine other Businesses
Sports and Entertainment Marketing Projects Music/Concert Assignment Music/Concert Assignment b Look up your favorite singer or group using any reliable source, and write a one page report about the singer or group. b Write two paragraphs explaining the type of music your singer or group produces b Design a T-Shirt for your singer or group b How much would you be willing to pay for a concert to see your singer or group? b Design the front and back of a ticket for the concert b What items will you make available to purchase from a fan club? b Present your creation to the class
Sports and Entertainment Marketing Projects Project Using a Newspaper Project Using a Newspaper b Play Jeopardy by asking questions from different color-coded sections of the newspaper b Students summarize articles from Sports and Entertainment section b Students design a news collage using the newspaper highlighting current events b Teams of students study the newspaper sections and give a newscast highlighting newsworthy events b Each student makes up current event questions for sports and entertainment using the newspaper or Internet
State Tourism Project State Tourism Project b Research a state and determine which characteristics of that state will be advertised for tourism b Design a bumper sticker, coffee mug, T-Shirt, or other item to use for state promotional purposes. b Give a presentation that focuses on reasons for tourists to visit their state. b Design a brochure to advertise their state TIME: 3-5 class periods TIME: 3-5 class periods Group Size: 2-4 students Group Size: 2-4 students Materials: Brochures from travel agencies, road atlases, vacation guides, 800 numbers for state tourism, state resource materials Materials: Brochures from travel agencies, road atlases, vacation guides, 800 numbers for state tourism, state resource materials Background: Tourism is big business for many states. Advertising for tourist dollars has become very creative and intense. Sports and Entertainment Marketing Projects
Sports and Entertainment Marketing Projects (continued) Preparation: Gather atlases and tourism materials from travel agencies. Gather 800 numbers from students to call for state tourism info. Possibly have a travel agent speak to the class about tourism for different states. Procedure: b Group decides on a state b Group develops a promotional item, brochure, and a presentation for class to advertise their state b Gather resource materials to use when preparing their presentations b Students give presentations to the class in which they highlight info about the state they have chosen, show their promotional items, and hand out their brochures. Assessment: Groups will receive three grades for this project
Sports and Entertainment Marketing Web Sites Sites for Sports: www.espn.comwww.nba.comwww.nfl.comwww.wnba.comwww.newsweek.comwww.chronicle.comwww.usatoday.comwww.sports.comwww.cba.comwww.wallstreetsports.com Sites for Music and Entertainment: www.rollingstone.com www.diryahoo.com www.msbet.com www.jslyrics.com www.arista.com www.mtv.com www.soundz.com www.jazz.com www.amc-theaters.com www.mrshowbiz.go.com
Sports and Entertainment Marketing TV/Newspapers/Magazines TV Programs: CNBC20/20Dateline 60 Minutes HBO’s Outside the Lines Newspapers USA Today Wall Street Journal Magazines Street & Smith’s Sports Business The Sporting News ESPN Variety Premiere Ad Week Brand Week
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