Presentation on theme: "The world is changing. How we communicate is changing."— Presentation transcript:
The world is changing. How we communicate is changing.
Postgraduate Diploma in Public Communication: New Media Introduction By Spencer Hudson
Day One 09 15Registration and coffee 09 30IntroductionSpencer Hudson 11 00COFFEE 11 15On line access for allBim Egan 12 45LUNCH 13 45DirectGovWill Stengal 15 15TEA 15 30Hands onSpencer Hudson inRoom IT1 AKLC
Day Two Webs/BloggsStuart Bruce COFFEE The evolving face of TVBill Gash LUNCH Bringing all the elements Spencer Hudson together TEA Assignment discussionSpencer Hudson Close
Future In Context Painting a picture On the horizon Asking new questions “how can..” Ever changing landscape
Welcome to the ideas economy Popular culture Convergence Business Examples from the wild How we begin to understanding
Popular Culture Mobile phone SMS MP3 Player Broadband Online Banking Satellite TV/Radio Digital Photos Play station Nintendo Xbox
New Business Culture Legislation Standards/Methods Security Cycle time (diminishing returns) Value focused Ethics (growing) Communication is fundamental
New Culture Google Blogging / Blogsphere Podcasting Skype HD TV
Taking a peek - out in the wild “A brave new world”
Cheque deposit receipt A scan of each item is provided as a receipt of what was deposited. We are becoming used to very high this levels of sophistication.
Postgraduate Diploma in Public Communication: New Media Hands on By Spencer Hudson
Postgraduate Diploma in Public Communication: New Media Brining all the element together By Spencer Hudson
What do you think of it so far?
Some final points
Segmentation Television channels Magazines Radio shows Papers Games Leisure activities
Convergence Television Telephone Mobile Phone Play Station… Broadband Computing Ubiquitous/Ambient Computing. Focus on the task not on the device
Technical Culture Boo hoo Broadband Comfort level –Gmail –Online banking Hardware costs Open source No longer millions to deliver large (1,000+ user) network systems est. 40k
Understanding: Mental Models As ‘they’ see it – in their shoes Experts and Novices Segmentation Convergence Usability testing
Following up on a few things
Conclusion Communication is changing –Who are you talking to? –How are you talking to them –How do they want you to talk to them? Ever changing landscape Experiment, Evolve or die… –Less is so much more –Simple is best (KISS)
Postgraduate Diploma in Public Communication: New Media Assignment & Questions By Spencer Hudson
tips Think about the presentation and their key points … all of them had underlying issues Ask questions Avoid assumptions, or at least document Carefully select your discussion points. ie. website(s) – selection based on topics you wish to raise/discuss/relevant Use the appendix eg. screenshots etc. Document your thinking … diary/blog????
a positive force for Public Communication You should select one or two web sites that are related to some aspect of government policy and discuss their effectiveness from the point of view of their stakeholders. Particular attention should be given to both all internal stakeholders as well as the external consumers (ie. citizens). This is an academic piece of work so you must bring into your discussion aspects of academic theorisation that support your argument. These should be, as always, appropriately referenced.
a positive force for Public Communication 3000 Word Assignment To be completed and sent to Katherine Hill no later than 26 MAY 2006