Presentation on theme: "Kentucky Department of Agriculture KY Proud Marketing Program KY Farmers’ Market Program Community Supported Agriculture (CSA) Sharon G. Spencer Farmers’"— Presentation transcript:
Kentucky Department of Agriculture KY Proud Marketing Program KY Farmers’ Market Program Community Supported Agriculture (CSA) Sharon G. Spencer Farmers’ Market Marketing Specialist
Kentucky Farmers’ Market A farmers’ market is defined as a prescribed location (s) where two or more producers gather on set days and times to sell products that they grow or produce directly to consumers.
Partnerships Kentucky Department of Agriculture Kentucky Department for Public Health Food Safety Branch Nutrition Branch University of Kentucky Cooperative Extension Service
KDA’S ROLE Kentucky Proud Member Approved location for: –Sale of Home-based Processed/Microprocessed value- added food items –Farmers’ market temporary food-service permit –Sale of Kentucky produced wine Eligible to participate in the Senior Farmers’ Market Nutrition Program Eligible to participate in the WIC program Kentucky Proud cost share promotional items Advertising & market development cost-share programs Receive updates and information on changing regulations
KDA’S ROLE KDA Farmers’ Market Manual –New Addition Best Practices for Sampling by UK Regulates the following programs: –Senior Farmers’ Market Nutrition Program –GAP and GAP diplomas –Sampling Certificates –Egg Sales –Market Scales and Inspections
KDA PERSONNEL UPDATES Office of Marketing and Product Promotion: Ben Shaffar, Director for Business Development with the KY Proud Program. Amelia Wilson, Director for Agritourism Kiley Parker, Director for Plant Marketing and Creative Media Specialist Adam Watson, New Organic Supervisor Josh Lindau, Horticulture Marketing Specialist/Program Coordinator Whitney Turner, Program Coordinator
Restaurant Rewards Program Rewards members up to 20% of the value of their products they purchase from producers or distributors of KY Proud products that have a direct KY farm impact. Up to $12,000 per year Close to 230 participants
KDA KENTUCKY FARMERS’ MARKETS 147 Farmers’ Markets Registered 2,490 Vendors 101 Counties in Kentucky Sales for 2011 $10,498,103.00 (not all markets reporting)
Community Supported Agriculture (CSA) Community Supported Agriculture began in the US in the mid-1980s with 2 CSAs Increase demand for locally grown produce 58 CSA farms How can KDA help? –Recruiting employers for CSA participation –Registration for CSAs –Advertise –Cost Share Opportunities
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