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JICREG Joint Industry Committee for regional media research Quick Start Guide.

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Presentation on theme: "JICREG Joint Industry Committee for regional media research Quick Start Guide."— Presentation transcript:

1 JICREG Joint Industry Committee for regional media research Quick Start Guide

2 Purpose of this Guide This Quick Start Guide has been designed to show first time/irregular users the basic concepts and operation of JICREG and Jic-in-a-box software package For further reading go to www.jicreg.co.uk

3 Contents JICREG What is it?4What is it?4 Structure5 Why we need it?7 Readership data?8Readership data? Why is it so helpful?9 How to access data 10How to access data Free data available 12Free data available 1 Cross Media database 13 Subscriber data available 15 Mapping 16Mapping 16 Area Reports 19Area Reports 19 BRAD Intelligence 20BRAD Intelligence 20 Schedule analysis 22Schedule analysis 22 JICREG Nationals 24JICREG Nationals 24 Planned developments 27 Contacts 28Contacts 28

4 JICREG: What it is JICREG (Joint Industry Committee for Regional Media Research) provides an audience currency for the local press and associated websites, and includes data on virtually all regional and local newspapers in GB with audited circulation figures, and the majority of their websites.

5 JICREG structure JICREG is an independent limited company and is run by a board of directors made up of nominees from: IPAon behalf of advertising agencies ISBAon behalf of advertisers NS & independent local newspaper groups. Reporting to the board is a user group, a technical forum, and various specialist sub-committees.

6 JICREG board Howard ScottNewsquest - chairman Bob WoottonISBA Chris PennockJohnston Press Gary McNishAMRA Les MiddletonMediacom Lynne RobinsonIPA Robert RayThe NS David RoddickNorthcliffe John PrenticePHD Jim JarrettMindshare Alan HarrisMNA

7 Why we need it JICREG arose out of agencies’ requests for a detailed planning tool for the regional media. Their need was driven by: The requirement to identify the strength of competing papers and websites in any area. The growth of local media opportunities. The desire for an industry-led audience currency.

8 Newspaper readership data Newspaper audience data are generated by applying readers per copy (RPC) figures to circulation breakdowns at postcode sector level. The RPC figures are generated either from market research, undertaken to JICREG guidelines, or by using JICREG models. These models have been developed following detailed analysis of all available research and demographic details and are regularly updated to ensure they reflect current research findings.

9 Website audience data Website audience data are generated by applying adults per browser (APB) figures to latest average monthly unique browser figures. The APB figures are generated either from market research, undertaken to JICREG guidelines, or by using JICREG models. These models have been independently and successfully appraised.

10 Why is JICREG so helpful? JICREG provides audience data for all GB regional papers with audited circulation figures, and the majority of their websites. It is a trusted and widely used currency. Geographical flexibility enables any area to be analysed. It links to numerous other regional media planning systems.

11 How to access JICREG data Basic data on papers, websites and pre-set areas are available via free internet database. Jic-in-a-box subscribers can access more detailed data via internet database. http://jiab.jicreg.co.uk JICREG Internet database receives 70,000 page requests, 800 users & 3,500 reports per week

12 JICREG at the heart of regional media planning Mapping – establish catchment area & define by postcode sector. Jic-in-a-box – detailed audience for all papers and their websites in any catchment area. MP database for details of all other cross-media opportunities via local papers. Links to Brad Intelligence with rates & contacts. Maps showing comparative coverage of catchment area. Schedule analysis gives net reach and frequency of any print and/or website schedule. JICREG Nationals enables national press coverage to be shown in any area.

13 Free JICREG data available Users can obtain standard reports on the audience for regional newspapers and their websites in the following areas etc: Locations (towns & villages) Counties ILR areas ITV areas Net ITV areas Reg Gen areas Local Government areas Individual newspapers

14 Location report example Shopping list of all papers in the area. Hampshire Chronicle, a weekly paid paper, has a readership of 16,584 in Winchester, 40% cover of all adults.

15 Location report Details of most local paper websites. Hampshire Chronicle website has 6,496 monthly adult audience, 16% cover.

16 Location report Deduped audience of Hampshire Chronicle plus its website 18,835 adults, 46% cover and 23,081 impacts.

17 Cross-media database The standard area reports are linked to the media portfolio database which provides details of other media opportunities available via regional newspapers, including: Websites Magazines and niche publications Specialist sections & supplements Radio and TV stations

18

19 Media Portfolio example

20 JIAB subscribers Subscribers to Jic-in-a-box can get far more detailed data and can link the system to other software packages, including: Mapping Brad intelligence Schedule analysis JICREG Nationals

21 Jic-in-a-box users include Agencies/AdvtrsMedia InsightPublishers/Sales HousesNorthcliffe AccordMPGAberdeen Press & JournalNewsquest Southampton AMSMediacomBristol Daily Record Newsquest Sussex ArtaviaMediaedge CIADunfermline PressNewsquest Wiltshire BarkersMediaVestKent MessengerNewsquest Worcester TBWAMG OMDLiverpoolNewsquest York BDWMindshareManchesterNWN Media BLMMKH AdvertisingMidland NewsNorthcliffe Hull Byron AdvtgPerception MediaNewcastleNorthcliffe Leicester CaratPHD MediaNewsquest EssexNorthcliffe Plymouth EMORobson BrownNewsquest BoltonNorthcliffe South East Feather BrooksbankStracomNewsquest BradfordNorthcliffe Truro Fraser GreenTCSNewsquest CheshireScotsman GRPTri-DirectNewsquest Media Sales Sheffield Newspapers InitiativeUniversal McCannNewsquest NewportSUN John AylingVizeumNewsquest N LondonWestern Mail & Echo McCann EricksonWalker MediaNewsquest Scotland Amra Hillarys BlindsLidl UKMediaforceClacksons

22 Mapping systems Mapping systems, including JICREG Mapping can be used to identify drive time or distance catchment areas, which can then be analysed in Jic-in-a-box. They can also be used to show individual newspaper coverage of catchment areas.

23 Mapping Shows how circ areas match catchment areas. Dorchester Frome Warminster Salisbury Devizes Lymington New Milton Andover Newport Shanklin Eastleigh Winchester Petersfield Alton Farnham Haslemere Godalming Horsham Bath BournemouthPoole Swindon Portsmouth Basingstoke Bognor Regis Aldershot Farnborough Littlehampton Worthing Guildford Woking Slough Staines SOUTHAMPTON READING Basingstoke Monday Gazette Hampshire Chronicle Romsey Advertiser SO23 8 30 mins Southampton - Southern Daily Echo

24 Drivetime example Southern Daily Echo is strongest paper with 10.6% cover of all adults.

25 Hollow Meadows Edale New Mills Marsden Meltham Slaithwaite Hebden Bridge Queensbury Penistone Oughtibridge Bramhope Harewood Hemsworth South Elmsall Thurnscoe Boston Spa Tadcaster Copmanthorpe Epworth Finningley Crowle Thorne Howden Glossop Hollingworth Bingley Keighley Holmfirth Honley Pudsey Chapeltown Hoyland Stocksbridge Aughton Castleford Knottingley Pontefract Garforth Maltby Adwick le Street Hatfield Selby Goole Halifax Dewsbury Huddersfield Barnsley Wakefield Rotherham Doncaster BRADFORD SHEFFIELD LEEDS BARNSLEY CHRONICLE Leeds Weekly News Group WAKEFIELD & ROTHWELL EXTRA WAKEFIELD EXPRESS WF1 1 - 15min Newspaper coverage example

26 Brad Intelligence Brad Intelligence can provide rates, contacts, historical trend data and other useful information on all newspapers in any area.

27 Schedule analysis Jic-in-a-box can be liked to all schedule analysis software packages, Telmar, IMS, and Kantar Media Choices, enabling the net reach and frequency of any regional press and/or website schedule to be established against various target audiences within any area.

28 Schedule Analysis Net reach and frequency of multiple insertions in papers. Coverage increases over time. Winchester 30 minute drive time Target - Adults 12Readersh ip Unit MediaInsertion s %CPTCost Andover Advertiser 0125,7273.490.0 Basingstoke Thursday Weekend Gazette 0136,5354.960.0 Hampshire Chronicle 1132,9124.460.0 New Forest Post 0110,1571.380.0 Romsey Advertiser 0116,6692.260.0 Southampton - Southern Daily Echo 1178,10010.590.0 Schedule Totals Total ReachTotal Avg.Total UsesReach%GRPsImpactsFrequenc y Cost Schedule 12108,87514.7715.06111,0121.020.0 Schedule 26192,98026.1827.15200,1001.040.0

29 Winchester 30 minute drive time Target - All Adults Audienc e Total Reach Total MediaUses %GRPsImpacts%CPTCost Basingstoke Thursday Weekend Gazette 436,5354.9619.82146,1406.30.0 Hampshire Chronicle 432,9124.4617.86131,6486.730.0 Romsey Advertiser 416,6692.269.0566,6763.120.0 Southampton - Southern Daily Echo 478,10010.5942.38312,40016.380.0 thisishampshi re 100.00%8,6821.184.7134,7283.830.0 Schedule Totals Total ReachTotal Avg.Total UsesReach%GRPsImpactsFrequen cy Cost Schedule 117244,49933.1793.82691,5922.830.0 Local Newspapers 16225,11830.5489.11656,8642.920.0 Internet100.00%28,2063.834.7134,7281.230.0

30 JICREG Nationals JICREG Nationals is a system that enables the readership of national daily and Sunday newspapers to be included on Jic-in-a-box reports, and in the files transferred to schedule analysis software. Very useful to demonstrate how national and regional schedules work together or the value of up weighting a national press schedule with regional press titles. In order to subscribe to JICREG Nationals, companies have to be current subscribers to Jic-in-a-box and the National Readership Survey.

31 JICREG Nationals Coverage of national newspapers on any JICREG report. Compare national and local press cover. Regional upweight. National and local campaigns working together.

32 Hants, Dorset & W Sussex Target Adults. 12Readers hip Unit MediaInsertion s %CPTCost Daily Express11111,6874.120.0 Daily Mail11366,33013.50.0 Bournemouth - The Daily Echo 0169,6142.560.0 Dorset Echo0142,7461.570.0 Southampton - Southern Daily Echo 0184,0743.10.0 The Argus Brighton 0126,6600.980.0 Media Totals Total ReachTotal Avg.Total UsesReach%GRPsImpactsFrequen cy Cost Schedule 12448,55416.5317.61478,0171.070.0 Schedule 26639,97923.5825.83701,1111.10.0 JICREG Nationals Schedule analysis results.

33 Planned developments Further developments on regional newspaper website audiences. Expansion to include coverage of Northern Ireland.

34 Contacts If you have any queries regarding JICREG or Jic-in-a-box, or would like a demo of the systems, please contact: Steve Brownsteve@jicreg.co.uk 020 7632 7400 Keith Donaldson keith@jicreg.co.uksteve@jicreg.co.ukkeith@jicreg.co.uk 020 7632 7400 For queries about JICREG Mapping contact: Simon Perrysimon@beacon-dodsworth.co.uk 01904 701020simon@beacon-dodsworth.co.uk


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