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Monthly Public Relations Report January 1 – January 31, 2015.

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Presentation on theme: "Monthly Public Relations Report January 1 – January 31, 2015."— Presentation transcript:

1 Monthly Public Relations Report January 1 – January 31, 2015

2 Media Outlet: Western Turf Article Headline: World Cup Legacy: Grass Is Good Reach: 40,000 readers Date: January 1, 2015

3 Media Outlet: SportsBusiness Journal Article Headline: Buffalo Rebrands to Move Beyond... Reach: 45,000 readers, 250,000 visits/month Date: January 5, 2015

4 Media Outlet: Get In The Game eNews Article Headline: As Fun As Watching Grass Grow... Reach: 2,200 NASC members Date: January 8, 2015

5 Media Outlet: DenverPost.com Article Headline: Sports Turf Managers... Reach: 3 million visits/month Date: January 12, 2015

6 Media Outlet: SportsBusiness Journal Article Headline: Plugged In: Allen Johnson Reach: 45,000 readers, 250,000 visits/month Date: January 12, 2015

7 Media Outlet: Colorado Community Media Article Headline: District Soccer Pitch Garners... Reach: 120,000 readers, 30,000 visits/month Date: January 12, 2015

8 Media Outlet: Enquirer-Herald Article Headline: Clover High School Field... Reach: 120,000 readers, 30,000 visits/month Date: January 12, 2015

9 Media Outlet: GatorZone.com Article Headline: Florida Field Named... Reach: 515,000 visits/month Date: January 12, 2015

10 Media Outlet: TPI Article Headline: Major League Baseball (MLB)... Reach: 1,600 turfgrass professionals Date: January 15, 2015

11 Media Outlet: SportsField Management Article Headline: Brock Phipps Reach: 50,000 readers, 5,000 visits/month Date: January 15, 2015

12 Media Outlet: Turf Life Article Headline: This Is The Swamp Reach: 125,000 readers Date: January 15, 2015

13 Media Outlet: Athletic Turf Article Headline: Photo Slideshow... Reach: 12,000 opt-in subscribers Date: January 16, 2015

14 Media Outlet: Athletic Turf Article Headline: GT Airinjects... Reach: 12,000 opt-in subscribers Date: January 16, 2015

15 Media Outlet: KCNC-TV Article Headline: Super Bowl of Sports Turf... Reach: 1.5 million visits/month Date: January 19, 2015

16 Media Outlet: LandscapeOnline.com Article Headline: Pete Flynn & Pat Santarone... Reach: 45,000 visits/month Date: January 20, 2015

17 Media Outlet: Recreation Management Article Headline: Rebranding the Sports Field... Reach: 125,000 readers, 20,000 visits/month Date: January 20, 2015

18 Media Outlet: CoverMaster.com Article Headline: Denver’s STMA Roots Reach: 5,000 visits/month Date: January 21, 2015

19 Media Outlet: SI.com Article Headline: U. Of Phoenix Stadium’s... Reach: 140 million visits/month Date: January 29, 2015

20 Media Outlet: Athletic Business Article Headline: Greener Fields Reach: 105,000 readers, 65,000 visits/month Date: February 2, 2015

21 Media Outlet: LandscapeOnline.com Article Headline: STMA Conference Recap Reach: 45,000 visits/month Date: February 2, 2015

22 Likely Pending Publicity

23 2015 Assets Calendar Additional Activities Sent revision version in January to STMA. Focusing on leveraging STMA members and relationships with media for the MLB opening day as well as MLS All-Star game and USA Rugby Sevens Tournament. This working document will be updated consistently. CSFM List Received full list of CSFM’s and reviewing with STMA to determine which ones have a unique story to share with media. Spoke to Martin Kaufman, CSFM. Working on repurposing an article he wrote on the value of receiving a CSFM certification and pitching to media.

24 Social Media Additional Activities Provided consistent updates on Twitter (and linked to Facebook) throughout month. Uploaded with publicity links to extend the lifecycle. Provided live updates from 2015 Conference & Exhibition. Followed prominent Twitter accounts and interacted with other sports turf managers to increase followers. For has grown from less than 300 followers to more than 1,700 and counting.

25 Member Interviews Additional Activities Reached out to STMA members regarding upcoming ghostwrites. In the NFL, contacted Arizona Cardinals, Carolina Panthers, Cincinnati Bengals and Pittsburgh Steelers. In MLB, contacted Dan Bergstrom with the Houston Astros, discussed the challenges of a retractable roof and the field renovation project in Austin. Scheduled a call with Martin Kaufman, CSFM to discuss the value of a CSFM. Scheduled a call with Tracy Schneweis from Fields & Futures to discuss the challenges at OKC Schools. Scheduling a call with Kent Neilson, Facility Supervisor at Sam Boyd Stadium (site of USA Rugby Sevens tournament).

26 2015 STMA Conference Additional Activities Secured media attendees: Joelle Harms (Athletic Turf), Pat Roberts (Athletic Turf), Mark Haas (CBS Denver), Jason Gewirtz (SportsTravel Magazine) and Larry Aylward (Superintendent Magazine / SportsField Management Magazine). Sent post-conference news release on Jan. 28. Distributed Board of Directors news release on Feb. 3. Sending new president news release (Allen Johnson) on Feb. 9. Pitching post-conference storylines to various sports, turf and environmental media.

27 Ghostwritten Articles Additional Activities Working on an article on benefits of natural grass athletic fields for Interscholastic Athletic Administration. SportsTurf Magazine featured article on challenges of maintaining a multi-field complex in its January issue. Distributed at STMA Conference. Pitching ghostwritten story ideas to various publications, including National Association of Sports Commissions, Parks & Rec Business, Turf & Recreation, Recreation Management and others. Brainstorming ideas with Kristen on an Expert Beacon article due in February

28 2015 FIFA Women’s World Cup Additional Activities Continuing to monitor media updates regarding debate for FIFA choosing artificial turf versus natural grass for the summer 2015 event. In late January, FIFA ruled tournament will proceed on artificial turf. MLS Contacting MLS groundskeepers in preparation for season openers. Drafting quotes for approval surrounding the MLS All-Star game (late July). Pitching MLS All-Star game and STMA member Phil McQuade’s role in advance of the event.

29 MLB Additional Activities Planning to pitch MLB groundskeepers prior to Opening Day, including Chicago Cubs regarding Wrigley Field renovation. Contacting Cleveland Indians and San Diego Padres regarding ballpark renovations. Looking into possible story lines regarding Earth Day and ballpark events. Artificial Turf Health Concerns Continued to monitor media airwaves following NBC Nightly News report. Forwarded relevant news items to STMA for review. College Football STMA North Florida Chapter to present “Field of the Year” Award to Jason Smith during University of Florida’s Spring football game on April 11.


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