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Wine and Beer Governor Hickenlooper supports and promotes the local wine and brewery industry Partnership between State of Colorado and the Colorado Wine.

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Presentation on theme: "Wine and Beer Governor Hickenlooper supports and promotes the local wine and brewery industry Partnership between State of Colorado and the Colorado Wine."— Presentation transcript:

1 Wine and Beer Governor Hickenlooper supports and promotes the local wine and brewery industry Partnership between State of Colorado and the Colorado Wine Industry, which now contributes 41 million dollars to the Colorado economy. Grand Junction Visitor & Convention Bureau promotes wine in international markets - Toronto, Canada, Berlin, Germany & Kunming, China to tour operators and wholesalers.. ITB tradeshow.

2 Wine and Beer Partners.. Colorado Cellars, Plum Creek Vineyards, and Carlson Vineyards ……Vision for Colorado Grand Junction known for their Dinosaur discoveries and Colorado National Monument New campaign to promote their wineries……and include their Dinosaurs…with a byline We’ve Been Getting Ready For Your Visit For Over 140 Million Years…kids 8 to 12 loved it. The next campaign byline was “Surprising Choices “ Dinosaurs and Wine…….

3 Wine and Beer Destinations near Grand Junction had the INGS, hiking, biking, rafting, golfing, shopping, dinosauring…..but the one ING they did not have was “WINING!” Branding seminar at the National Tourism Tradeshow Colorado Wine Country becomes the NEW BRANDING PRODUCT of Grand Junction….. At this point there were 8 wineries in the Grand Valley… Colorado Wine Country has developed a “Grand” award winning brand with results.. The Grand Junction area has grown from 3 wineries to well over 25 and over 130 in Colorado!

4 Wine and Beer Palisade created a winefest sponsored by Grand Junction CVB for $10,000 and funds matched by the Wineries….. Colorado Mountain Winefest was created, which now has nearly 7,000 attendees and is a sell-out weekend for the Valley. Mary and Parker Carlson from Carlson Vineyards loved to ride the train and helped to start the wine train. Amtrak finalized wine train to Grand Junction from Denver. 2 to 4 sold-out trains a year with 54 people each time for a total of over 30 trains to date, bringing nearly 2,000 people to the Grand Valley to visit 6 different wineries. $500,000 in positive economic impact to the area.

5 Wine and Beer TRAVEL ARTICLES…….the cover of Sunset Magazine, ratings by USA Today as one of the top 10 best places to taste local wine, New York Times, 5280 ….all due to the alluring wine experience that was created by Grand Junction and Palisades Grand Valley for a familiarization tours (FAM) receives a bottle of Colorado wine courtesy of our winery partners. They only take prospective customers to meals in restaurants that serve Colorado wine. New policy for State government.

6 Wine and Beer Drive along a signed Fruit and Wine Byway Estimate 20% of Colorado consumers buy 25% Colorado wine brands. Since 1990, vineyard acreage has increased from 240 acres to about 1,200 acres to support the 96 wineries licensed in Colorado as of 2010. Colorado wineries reported approximately $24.8 million in wine sales in one year

7 Wine and Beer In 2012 alone, the United States produced more than 752 million gallons of wine. The United States is now one of the largest wine producers in the world increasing its share of global production by almost 10% over the past decade, but its supplies are still somewhat lower than its effective demand.

8 Wine and Beer Notable growth in the volume of sales. Market share for Colorado wine is also growing because the relative value of wines produced in the state are higher than national averages. These numbers translate to a 25% growth in volume over the last five years, but a more impressive 69% growth in average price per bottle. Colorado wine production increased by 70% from 2000 to 2012.

9 Beer and Wine Nine Days of All Things Beer In America’s Greatest Beer City Denver, CO (September 25, 2014) – It’s no secret, the 32nd annual Great American Beer Festival® (GABF) sold out all 50,000 tickets in 32 minutes!

10 Beer and Wine 6th annual Denver Beer Fest – a nine-day celebration of beer to surround GABF with hundreds of other beer-related events at area breweries, restaurants, tap houses and attractions. Denver Beer Fest offers beer tastings, firkin tappings, beer bike nights, midnight beer breakfasts, beer paired dinners, brewery tours, brewer vs. brewer competitions, meet the brewer nights, tap takeovers, beer quizzes, and even a beer street party with bands, brews and food trucks.

11 Beer and Wine Denver Beer Trail, a free booklet that offers a map and a guide to 20 downtown-area Denver breweries. The passport-sized publication offers a suggested Denver Beer Trail Signature beer at each brewery, as well as providing room for tasting notes and a “Been there, The free guide can be picked up at all participating breweries or at the Denver Information Center at 16 th and California

12 Beer and Wine This year’s top 20 Denver beers are: Names and Descriptions Elsie Mae (ABV 6%, IBU 30) Beryl’s Beer Co., 3120-C Blake St. Complex and crisp, this multi-layered ale supports subtle sweetness from a healthy dose of Colorado honey, classic spice and pepper notes from the yeast, and finishes with a lingering fruitiness from the white wine barrel. Colorado Red Ale (ABV 6.8%, IBU 46) Black Shirt Brewing, 3719 Walnut St. Enjoy notes of caramel, toffee and dark chocolate on the body with an abundance of floral overtones (think Colorado wildflowers) and citrus undertones. Toxic Zombie Pale (ABV 5.4%, IBU 29) Black Sky Brewery, 490 Santa Fe Dr. Toxic Zombie Pale is collaborative effort between Black Sky Brewery and Denver’s own metal monsters the Zombie Hate Brigade. It is a heavily malted ale

13 Beer and Wine The 6th annual Denver Beer Fest is organized by VISIT DENVER, The Convention & Visitors Bureau, to o ffer more beer events around the Great American Beer Festival® VISIT DENVER, The Convention & Visitors Bureau (GABF) – organized by the Brewers Association – and also give local breweries, tap houses, bars and restaurants an opportunity to showcase their products 50,000 beer lovers who attend the “Super Bowl” of beer festivals, as well as Denver locals Denver Beer Fest is presented by VISIT DENVER, in partnership with the Colorado Brewers Guild, ZTrip, Westword, Boelter Beverage, the Downtown Denver Partnership and Southwest Airlines VISIT DENVERColorado Brewers Guild

14 Beer and Wine National Brewer’s Association chose Boulder as their headquarters, and their annual Great American Beer Festival (GABF) in Denver (Sept. 29-Oct. 1, 2011) has been recognized by Guinness World Records as the largest beer festival on the planet. A staggering 2,200 different beers were available for tasting at the suds fest last year. Winning a medal at GABF is regarded as the ultimate trophy among American craft brewers and is a prize that Colorado brewers take home more than any other state..Great American Beer Festival

15 Beer and Wine Located at the base of the Colorado Rocky Mountains, the area between Denver, Boulder and Fort Collins is often called the “Napa Valley of Beer.” Here you’ll find Coors Brewery, the largest single brewery in the world, as well as some six-dozen other award-winning brewpubs and microbreweries

16 Beer and Wine Even politicians get into the act; Colorado’s current Governor John Hickenlooper opened Denver’s first brewpub in 1988 and at one point owned eight beer-centric saloons, before giving them up to enter politics. He served as the city’s mayor for eight years and was inaugurated governor in 2011, often stating that running a city and state is much like operating a brewpub.

17 Beer and Wine The 20 participating breweries in 2014 Beryl’s Beer Co., Black Shirt Brewing, Black Sky Brewery, Blue Moon Brewing Company at the SandLot, Breckenridge Brewery, Crooked Stave Artisan Beer Project, Denver Beer Co., Denver ChopHouse & Brewery, Epic Brewing, Former Future, Great Divide Brewing Company, Jagged Mountain Craft Brewery, Lowdown Brewery + Kitchen, Prost Brewing Company, Renegade Brewing Company, River North Brewery, Rock Bottom Restaurant & Brewery, Strange Craft Beer Company, TRVE Brewing Company and Wynkoop Brewing Company. BREAKFAST FROM 7-11AM AT LOCAL BREWERIES THROUGH OUT THE BREW FESTIVAL….HOTELS ARE BOOKED.

18 Beer and Wine Beer Flights at DIA - sample of special beer events: Denver International Airport, Sept. 19 – Oct. 4 Denver International Airport (DIA) will host a temporary beer garden in the center of the Jeppesen Terminal. “Beer Flights,” presented by the Colorado Lottery, will be open from 11 a.m. to 7 p.m. daily from Sept. 19 to Oct. 4. Admission is $10 and visitors must be 21 or older with a valid ID. Admission to the event includes a souvenir glass, a bag of pretzels provided by Southwest Airlines, and access to 10, 2-ounce samples of beer. A total of 11 Colorado breweries will be represented.


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