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The Creative Economy: Where Nonprofit & For-profit Arts & Culture Intersect Stephanie Hightower, Columbus College of Art & Design Louis Tsamous, Jazz Arts.

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Presentation on theme: "The Creative Economy: Where Nonprofit & For-profit Arts & Culture Intersect Stephanie Hightower, Columbus College of Art & Design Louis Tsamous, Jazz Arts."— Presentation transcript:

1 The Creative Economy: Where Nonprofit & For-profit Arts & Culture Intersect Stephanie Hightower, Columbus College of Art & Design Louis Tsamous, Jazz Arts Group Mary Vaughn, Columbus State Community College Moderator: Robert Breithaupt, Jazz Arts Group Supporting Art. Advancing Culture.

2 What are the Creative Industries??? Defined by the UK’s Department of Culture, Media and Sport as "…those activities which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property",Department of Culture, Media and Sport the Creative Industries include: Advertising Architecture Crafts and designer furniture Fashion clothing Film, video and other audiovisual production Graphic design Educational and leisure software Live and recorded music Performing arts and entertainments Television, radio and internet broadcasting Visual arts and antiques Writing and publishing

3 What is a Business Cluster??? The principal strategy that the creative sector as a whole adopts... to pool resources and band together: into networks, clusters, quarters and other kinds of partnership. The usual definition of a business cluster is Michael Porter's, in The Competitive Advantage of Nations: “...geographic concentrations of interconnected companies, specialized suppliers, service providers, firms in related industries, and associated institutions…in particular fields that compete but also cooperate.” * Silicon Valley is often cited as an example

4 What is a Creative Cluster??? “A creative cluster includes non-profit enterprises, cultural institutions, arts venues and individual artists alongside the science park and the media centre. Creative clusters are places to live as well as to work, places where cultural products are consumed as well as made. They are open round the clock, for work and play. They feed on diversity and change and so thrive in busy, multi-cultural urban settings that have their own local distinctiveness.” © Creative Clusters Ltd 2003-2007

5 What is the Creative Economy? Is it snake oil? “A generation of leftish policy makers and urban planners are rushing to implement Mr. Florida's vision, while an admiring host of uncritical journalists tout it. But there is just one problem: The basic economics behind his ideas don't work…A far more serious--indeed, fatal objection to Mr. Florida's theories is that the economics behind them don't work. Although his book bristles with charts and statistics showing how he constructed his various indexes and where cities rank on them, the professor, incredibly, doesn't provide any data demonstrating that his creative cities actually have vibrant economies that perform well over time… many of Mr. Florida's favored cities are chronic underperformers.” Steven Malanga – The Curse of the Creative Class

6 What is the Creative Economy? A Set Of Principles? In a 2001 article entitled “The Creative Economy,” authors Doug Henton and Kim Walesh describe four basic principles of the Creative Economy: Creativity is the source of economic wealth: through creativity content is created, processes are innovated, and through design, products are differentiated. People are the key economic asset: in the agrarian age it was land and in the industrial age it was raw materials and machines Every single person has the capacity for creativity: this makes creativity a renewable resource. Place has replaced the corporation as the fundamental business building block: people now choose the place they want to live and then seek employment there. They base their decisions on whether the community has a “thick” (many different opportunities) labor market, is authentic, and offers lifestyle amenities, diversity, and social interaction.

7 What is the Creative Economy? …Or Is it an Outcome? The creative economy is comprised of creative enterprises -- both commercial and nonprofit -- and individuals that together provide a significant contribution to local and regional economies. The New England Foundation for the Arts

8 In Columbus, let’s call a Creative Economy an Outcome, What have we already done, as a region or nation, to move forward?


10 Nonprofit Arts & Culture Industry in U.S.  A Formidable Growth Industry  Attracts Audiences  Spurs Business Development  Supports Jobs  Generates Government Revenue

11 What are we doing? The Columbus Cultural Leadership Consortium

12 What are we doing? Tourism, Entertainment and the Arts Sector

13 What are we doing? GCAC Strategic Plan

14 What are we doing? Creative Columbus Steering Committee



17 Key Questions 1.Can we afford to consider the profit and nonprofit creative industries as entities that are not broadly defined and connected? 2. Does the consumer know (or care) if the presentation is profit or nonprofit-based?

18 Columbus Arts “Scene” Nonprofit Presenters

19 Columbus Arts “Scene” Individual Artists/Galleries

20 Columbus Arts “Scene” Integration

21 Columbus Arts “Scene” Design/Advertising

22 Columbus Arts “Scene” Cultural Support

23 Columbus Arts “Scene” For-profit Theatre

24 Columbus Creative Economy Production Houses

25 What is everyone else doing? The study of the “Creative Economy” and resulting (or potential) economic prosperity is a part of dialogue and subsequent studies in nearly every major community’s and many moderate to small cities.

26 What is everyone else doing? Minneapolis’ Arts Centers

27 What is everyone else doing? Indianapolis Cultural Districts

28 What is everyone else doing? New England’s Creative Region

29 What is everyone else doing? Austin Initiative

30 Austin Initiative Villa Muse

31 Austin Initiative Creative Industries Loan Guarantee Program

32 Innovation Philadelphia Innovation Philadelphia has developed an innovative strategy, comprised of three integrated initiatives to drive economic growth in the Philadelphia region, which include: 1. Cultivating the For-Profit Creative Economy. 2. Attracting and Retaining Young Professionals 3. Generating Innovative Ideas

33 What is everyone else doing? Innovation Philadelphia

34 What is everyone else doing? Create Denver – A Model? Create Denver is an initiative of the Denver Office of Cultural Affairs (DOCA). The mission of Create Denver is to support, promote and grow the creative sector, including independent artists, music, film, arts galleries and districts. Create Denver includes policy recommendations, programmatic initiatives, technical assistance and advocacy.

35 What is everyone else doing? Create Denver – A Model?

36 What is everyone else doing? Denver Creative Enterprises Revolving Loan Fund

37 What is everyone else doing? Denver Building Creative Businesses Expo

38 What is everyone else doing? “The Creative Capital of the West”

39 The Columbus Cultural Economy Effort Facing the “Brutal Facts” 1. The ”Creative Economy” is firmly in place within the lexicon of today’s economists – world-wide. 2. As far as being “cutting-edge” related to creative economic initiatives – Columbus is not a significant national player. 3. Columbus is only in the study phase related to a cultural plan and/or civic buy-in to the creative economy concept…significantly behind many, if not most of the major metro areas we wish to emulate. 4. Talent and inspiration are here; commitment must follow.

40 Panelists Questions 1.What do you tell your students/budding professionals about the prospects of employment, in their field, in Columbus? 2.Is the much – publicized “brain drain” present in your sector? 3.Are young people aware of/care about a differentiation of nonprofit/for-profit

41 Panelists Questions 4. Given the small number of unified and integrated nonprofit/for-profit initiatives currently in place on a national basis, could this be a community differentiator for Columbus? 5. Could such a plan be a part of the City’s 2012 vision?

42 Discussion Thank you very much for attending! Bob Breithaupt Stephanie Hightower Mary Vaughn Louis Tsamous

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