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Analytics: Moving From Great Promise to Tangible Success Workbook University of Maryland University College July 21-23, 2014 Dr. Linda L. Baer Dr. Donald.

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Presentation on theme: "Analytics: Moving From Great Promise to Tangible Success Workbook University of Maryland University College July 21-23, 2014 Dr. Linda L. Baer Dr. Donald."— Presentation transcript:

1 Analytics: Moving From Great Promise to Tangible Success Workbook University of Maryland University College July 21-23, 2014 Dr. Linda L. Baer Dr. Donald Norris

2 I. First Workshop:–9:00 – 10:30 am, July 22, 2014 Leadership, Culture and Readiness for Analytics Where are you? How ready are you? What’s your analytics maturity index?

3 Where are you?

4

5 Strategic Intelligence for Higher Education

6 Key Questions Addressed by Analytics PastPresentFuture Information Insight What happened? (Reporting) What’s happening Now? (Alerts) What will happen? (Extrapolation) What’s the best/worst that can happen? (Prediction, Optimization, Simulation) What’s the next best action? (Recommendation) How and why did it happen? (Modeling, Experimental design) Analytics at Work. Davenport, Harris and Morison.2010

7 STRATEGIC QUESTION DATA ANALYSIS AND PREDICTION INSIGHT AND ACTION ANALYTICS education

8 Defining Your Current Problem Briefly explain your current problem:Give it a code name (just for fun): What about this problem lends itself to an analytics solution process? Who would benefit if the problem were solved? What is your role in the problem/solution? What resources ($) may be available to you and others? Who has tried to solve this before? Were they successful? Why or why not?

9 DESIGN Worksheet Write the Problem Statement: What data do you have? What data do you need? Gap between what you have and what you need? What campus team will need to be involved? List criteria for completion/success: What research, assessment, and analysis will you do? Who can get the data?

10 DESIGN Worksheet Describe current leadership and culture environment for evidence-based decision making supporting student success: What role is leadership currently playing? What is the investment plan? What campus team will need to be involved? List criteria for completion/success: How would you describe your culture for data driven analytics to support student success? How are the stakeholders involved?

11 ECAR MATURITY OVERALL MATURITY INDEX

12 Analytics Maturity Index education

13 DESIGN Worksheet Campus Readiness – see ECAR Analytics Maturity Index Culture/Process Investment Governance and Infrastructure List criteria for completion/success: Expertise Data, Reporting, Tools

14 Second Workshop: 3:15-4:15 pm, July 22, 2014 Applying Analytics to Optimizing Student Success Baer Norris Ways to Use Analytics in Optimizing Student Success Stages of Student Success Case Study Examples

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16 Static Reporting Dynamic Analysis and Intervention Optimization Stages of Student Success Analytics

17 Characteristics Stage I Getting Started with Analytics Stage II Accelerating the Progress of Analytics Stage III Transforming/Optimizing Leveraging Analytics Technology, Processes and Practices Basic ERP, LMS, Report Writing Tools First Ventures into Analytics Tools and Applications, Pilot Projects /Dept Solutions Combination of ERP, LMS, Analytics Applications, CRM, Advising) First-Generation Predictive Analytics Sophisticated Data Warehouses with Analytics, Embedded Predictive Analytics, Leading to More Advanced Practices Skills and ValuesPower Users Provide Reports Analytics Spread More Broadly – Concept of Analytics for the Masses Pervasive Data, Information, and Analytics Engages Everyone from Front-Line Knowledge Worker to Executives LeadershipLeadership Focuses on Data and Reporting Leadership to Encourage Evidence-Based Decision Making Strong, Consistent Leadership, Analytics is a Strategic Imperative CultureCulture of ReportingCulture of Evidence-Based Decision Making Reflected in Behaviors Culture of Performance Measurement and Improvement Number of Institutions in this Category 3,000+Approximately Approximately Mostly For- Profits and Online Universities UMBC, UMUC are Among These

18 What is Your Stage of Development of Student Success Analytics Characteristics Stage I Getting Started with Analytics Stage II Accelerating the Progress of Analytics Stage III Transforming/Optimizing Leveraging Analytics Technology, Processes and Practices Skills and Values Leadership Culture

19 The market is immature, but multiple solutions are emerging in each application category © 2010 Bill & Melinda Gates Foundation | 19 Education Planning Counseling and coachingRisk Targeting and Intervention Transfer and Articulation Legacy ERP/SIS/LMS Vendor point solutions Homegrown point solutions Direct-to-student Austin Peay’s Degree Compass Valencia’s LifeMap Sinclair’s MAP Central Piedmont’s Online Student Profile WICHE’s Predictive Analytics Reporting

20 Higher Education Analytics Landscape Institutional Analytics (HR, Finance, Enrollment) (Blackboard, COGNOS) Institutional Analytics (HR, Finance, Enrollment) (Blackboard, COGNOS) (Starfish EARLY ALERT and Starfish CONNECT, Hobsons) (Starfish INSIGHT v.1) (Knewton, MyLabs, ALEKS) (Noel-Levitz, Mapworks, EAB, J. Gardner, Campus Labs, CIVITAS Learning) Starfish INSIGHT v.2-v.3 “Retention CRM” Analytics Program Effectiveness Analytics Student Success Analytics Instructional Analytics At-Risk Student Predictive Analytics Adapted from Presentation by David Yaskin, President Starfish at IPAS Conference 2014

21 Integrate or Replace? Learning Management Systems (LMS) Module Course clicks predict risk e.g. Blackboard Retention Center, Blackboard Analytics, Ellucian Signals, Desire2Learn Student Success System Student Information Systems (SIS) Module Instructors flag students and/or demographics predicts risk e.g. Jenzabar Retention, Ellucian Retention Alert, Banner Retention Mgr Client Relationship Management (CRM) Module Instructors flag students + students to fix the problem e.g. Hobsons Retain, Campus Management Talisma Tracking / Scheduling Systems Track meetings, schedule meetings e.g. AdvisorTrac, SARS, TutorTrac, AccuTrac Degree Audit and Planning Academic Plans prevent mis-steps e.g. Ellucian Degreeworks, Hobsons AgileGrad, CollegeSource u.Achieve/u.Direct Early Alert Systems Survey instructors + schedule meetings e.g. GradesFirst, Pharos, Symplicity InsightAdvising Case Management Systems Walk a student through the steps for success e.g. Student Success Plan Predictive Analytics (standalone) Anticipate problems based on data from systems e.g. Civitas Learning, Education Advisory Board Student Survey Systems Anticipate problems based on student’s self reporting e.g. Noel Levitz CSI, EBI Map-works, Campus Labs Beacon Starfish® Enterprise Success Platform integrate integrate/replace replace

22 Making Student Success An Institutional Priority

23 Worksheet – Making Student Success an Institutional Priority Establish a Sense of Urgency for Taking a Systemic and Systematic Approach to Student Success: Form a Powerful Guiding Coalition: Create a Vision/Strategy and Communicate the Vision/Strategy: Institutionalize New Approaches and Behaviors, Focus on Changing Culture and Behaviors, Demonstrate Successes: Plan for an Leverage Short-Term Wins/Leverage Existing Pilots and Analytics Capabilities/Demonstrate Improvements: Consolidate Improvements, Produce Still More Change, Follow an Expeditionary Strategy: Empower Others to Act on That Vision/Eliminate Barriers:

24 Third Workshop: 1:30-2:30 July 23, 2014 Putting the Pieces Together Getting Started from Where you Are Future of Student Success Solutions Build, Buy, Buddy, Borrow 3-year planning cycle

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26 S TUDENT S UCCESS S OLUTIONS Emerging now are a set of rapidly developing technology tools to support students as they progress through a course and program. Depending on the individual student’s understanding of specific ideas, concepts, and operations, these tools have the capacity to personalize the learning experience for every student chart individual pathways through course materials

27 Education Planning Counseling and Coaching Risk Targeting and Intervention Transfer and Articulation Legacy ERP/SIS/LMS Vendor point solutions Homegrown point solutions Direct-to-student Austin Peay’s Degree Compass Valencia’s LifeMap Sinclair’s MAP Central Piedmont’s Online Student Profile WICHE’s Predictive Analytics Reporting

28 Higher Education Analytics Landscape Institutional Analytics (HR, Finance, Enrollment) (Blackboard, COGNOS) Institutional Analytics (HR, Finance, Enrollment) (Blackboard, COGNOS) (Starfish EARLY ALERT and Starfish CONNECT, Hobsons) (Starfish INSIGHT v.1) (Knewton, MyLabs, ALEKS) (Noel-Levitz, Mapworks, EAB, J. Gardner, Campus Labs, CIVITAS Learning) Starfish INSIGHT v.2-v.3 “Retention CRM” Analytics Program Effectiveness Analytics Student Success Analytics Instructional Analytics At-Risk Student Predictive Analytics Adapted from Presentation by David Yaskin, President Starfish at IPAS Conference 2014

29 Integrate or Replace? Learning Management Systems (LMS) Module Course clicks predict risk e.g. Blackboard Retention Center, Blackboard Analytics, Ellucian Signals, Desire2Learn Student Success System Student Information Systems (SIS) Module Instructors flag students and/or demographics predicts risk e.g. Jenzabar Retention, Ellucian Retention Alert, Banner Retention Mgr Client Relationship Management (CRM) Module Instructors flag students + students to fix the problem e.g. Hobsons Retain, Campus Management Talisma Tracking / Scheduling Systems Track meetings, schedule meetings e.g. AdvisorTrac, SARS, TutorTrac, AccuTrac Degree Audit and Planning Academic Plans prevent mis-steps e.g. Ellucian Degreeworks, Hobsons AgileGrad, CollegeSource u.Achieve/u.Direct Early Alert Systems Survey instructors + schedule meetings e.g. GradesFirst, Pharos, Symplicity InsightAdvising Case Management Systems Walk a student through the steps for success e.g. Student Success Plan Predictive Analytics (standalone) Anticipate problems based on data from systems e.g. Civitas Learning, Education Advisory Board Student Survey Systems Anticipate problems based on student’s self reporting e.g. Noel Levitz CSI, EBI Map-works, Campus Labs Beacon Starfish® Enterprise Success Platform integrate integrate/replace replace

30 Inventory of Your Student SolutionTool Sets Educational Planning Counseling and Coaching At Risk and Early Alert Transfer and Articulation Predictive Analytics Legacy ERP/LMS Vendor Point Solutions Home Grown Solutions Direct to Students

31 Build, Buy, Buddy, Borrow Solution Tools Build – homegrown systems, applications, processes, and competences Buy - utilize solution providers to acquire systems, applications, processes and competences Buddy – partner collaborate and share Borrow Mash-up Strategy combining all four

32 QUESTIONS Build, Buy, Buddy, Borrow? What are you seeking? What do you already have? Where do you want to go next? What options work best? What is the short term and long term strategy and plan?

33 DESIGN Worksheet Describe current student solution tool decision making environment What factors are shaping the BBBB decision? What are you seeking? What is the short term and long term strategy and plan? What options work best in BBBB? What do you already have? Where do you want to go next?

34 IMPLEMENTATION Worksheet Summarize the Implementation Strategy for year 1, 2, and 3. How does this serve as a gateway to analytics that optimize student success? Target 1: Student Solution Sets Specific actions that are necessary? Target 2: Build, Buy, Buddy, Borrow Specific actions that are necessary? Target 3: Roadmap for 3-Year Plan Specific actions that are necessary? What are the key elements and features? Who does this involve? What does success look like? What resources ($) are necessary? List specific outcomes and metrics:

35 SOAR Template and Analytics Readiness StrengthsOpportunitiesAspirationsResults Leadership and Culture Data Readiness and Organizational Structure Technology and Enterprise Systems

36 Roadmap: 3-Year Plan Evolution DESIGN Ideation PILOTS SCALE OPERATIONAL Measure, Monitor, Optimize Test & Learn Implement

37 Analytics: Moving From Great Promise to Tangible Success Workbook Dr. Linda L. Baer Dr. Donald Norris


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