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U nit 2 - ‘M an ag in g a M us ic Pr od uc t’ Pu pil W or kb oo k - You need to work through each worksheet (WS) - Make sure all work is in your own words.

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Presentation on theme: "U nit 2 - ‘M an ag in g a M us ic Pr od uc t’ Pu pil W or kb oo k - You need to work through each worksheet (WS) - Make sure all work is in your own words."— Presentation transcript:

1 U nit 2 - ‘M an ag in g a M us ic Pr od uc t’ Pu pil W or kb oo k - You need to work through each worksheet (WS) - Make sure all work is in your own words - Make it your own - add pictures, change theme/fonts etc. - Check your spelling - Ask the person next to you to check you work and peer assess, what could you do to improve? BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC Unit 2: Managing a Music Product

2 SCENARIO The ‘Now That’s…’ series of compilation CDs has been going for 21 years now, and this year we would like to make Swindon Academy’s very own version of this popular album. The album will feature songs composed using Sibelius, recording studio & Garageband by the BTEC Music class, and it will be made available on the popular Sound Cloud music sharing website so all will be able to easily listen to the compositions produced by the pupils in the class.

3 Unit 2: Managing a Music Product Task 1.1 (1A.1, 1A.2, 2A.P1,2A.M1, 2A.D1, 2A.P2,2A.M2, 2A.D2) “The Production Team” You should form a Production Team with others chosen from your class, with the aim of planning, developing and delivering your CD. At your production meetings you should consider your target audience, the content/material for your CD and how you propose to record it taking into account the availability of the studio and musicians/performers including time constraints relating to recording and mixing. Remember also to take into account any copyright issues if you are including ‘cover versions’ of existing songs, and/or ‘loops’ of existing riffs in your compositions and to include rehearsal time in your plans. Your development activities as part of the Production Team creating the CD will include: Contribution to scheduled recording sessions and meetings Considering suggestions such as alternative/additional material and changes to the sound or balance of individual tracks Reviewing the progress of the work making any changes necessary to meet deadlines and achieve your aims. Good timekeeping and preparation, listening and responding to direction from others, working safely at all times and demonstrating good production skills. You will need to think about: Format, size and scope of the final album Timescales involved and milestones Status of the product – it is full-scale product, trial, experiment, informal, finished product, demo, master? Success criteria e.g. how will we know if it was a success or failure? The final product will benefit from effective teamwork and the strengths of the individual team members involved. This will include good timekeeping and preparation, listening and responding to direction from others, working safely at all times and demonstrating good production skills. EVIDENCE a unit log which may contain: *What does the final delivery look like e.g. presentation to peers, press launch for album *rough outline ideas, either in the form of written notes or diagrams *notes from discussions and meetings *schedules/timetables *lists of required resources and equipment *set lists *annotated sheet music *drafts of compositions or arrangements *notes or recordings from rehearsals and/or other preparations *equipment diagrams and floor plans *room/ resource booking sheets teacher observation and/or interim assessment records. the final copy of your CD recording

4 Criteria covered by task 1.1: To achieve the criteria you must show that you are able to: U ni t Criterion reference Make a positive contribution to the planning of a music product.22A.P1 Make a positive and consistent contribution to the planning of a music product, making considered decisions in relation to the demands of the work. 22A.M1 Make a significant and imaginative contribution to the planning of a music product, making considered and insightful decisions in relation to the demands of the work. 22A.D1 Demonstrate a positive input into the development and delivery of a music product. 22A.P2 Demonstrate a positive and consistent input into the development and delivery of a music product that is integral to the success of the work. 22A.M2 Demonstrate a sustained and effective input into the development and delivery of a music product, making a significant contribution to the success of the work. 22A.D2 If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met. To achieve the criteria you must show that you are able to: U ni t Criterion reference Make a limited contribution to the planning of a music product.21A.1 Demonstrate a limited input into the development and delivery of a music product. 21A.2

5 BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC Planning: Outline of ideas from the Production meeting on….. The CD will be called “Now that’s what I call Swindon Academy Volume 1!!” TopicsIdeas Target audience Our target audience for our CD is students that are in the rest of the school that we will sell our CD to Content/ material of the CD The music needs to be interesting to the young people that we will be selling the CD to in the school. Because each pupil in class is contributing 1 song, the CD will have different styles e.g. hip hop, pop, rock... How it will be recorded Each pupil in class will create 1 composition in Sibelius or Garageband on iMacs, which we will then export and put on the CD Any copyright issues if cover songs are used No copyright issues as each pupil is creating their own composition (unless famous ‘loops’ are used) Other Sales from this CD will be put towards the purchase of a new musical instruments for the Music Department

6 BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC Planning: Outline of ideas from the Production meeting on…… After further research, it was discovered that making our tracks available on a website called Sound Cloud instead of producing a CD was a much better idea for the following reasons: - The cost of producing the CDs professionally was too high and the Music budget wasn’t able to cover it - Some CDs can be made by hand using blank CDs from Asda to made available, but the tracks on Sound Cloud will be the main way our album will be available - Our tracks being on Sound Cloud instead of on CD means they will be much easier for people to listen too - many people may not be able to purchase a CD due to the cost of it - Every pupil in school has an iPad and so everyone will be able to listen to the tracks through digital distribution on Sound Cloud, instead of only a small percentage with CDs - Finally, our tracks will be much easier to share via social networks e.g. Twitter, Facebook if they are on Sound Cloud instead of a CD

7 BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC Planning : Outline of resource ideas from the Production meeting on…… iMac Garageband Keyboard Internet Blank CDs Photocopier

8 Planning : Outline of Timetabled Schedule and Events from the Production meeting on……… Date Work to be completed March ’14 - Decide on resources needed for this product - Pupils start on their Garageband compositions - Hold initial production meetings e.g. target audience April ’14 - Pupils continue working on Garageband compositions - Track Listing is finalised May ’14 - Pupils continue working on Garageband compositions - Pupils complete artwork for CD and final one is chosen June ’14 - Pupils produce leaflet & final one is used to promote - 19th June: All Garageband tracks finished - 26th June: Upload final tracks to SoundCloud & burn some CD’s July ’14 - 3rd July: Release date on SoundCloud - Promote product around school e.g. PODs, teachers - Write an evaluation - strengths & areas to improve BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

9 Every pupil in class will contribute one song to the CD. Use the planning sheet below to help you with initial ideas: What makes a great song, and which of these are you going to include in your composition? - Has a strong beat - Has a very catchy riff (a short pattern of notes) that repeat again and again - All of the instruments need to be in time together - Has a clear structure, for example intro, verse 1, chorus, verse 2, chorus, outro -Has different instruments, like drums, bass, guitar, piano, synths -My composition is going to be very repetitive with a clear structure and lots of electronic sound effects. It will have a strong driving beat and a funky bass riff throughout. What style & song will you base your composition on? - e.g. slow ballad like ‘Someone Like You’? Catchy pop song like ‘Just The Way You Are’? Loud rock like ‘Sweet Child of Mine’? My composition will be an upbeat dance piece like Danza Kaduro by Don Omar What structure will your composition have? - A) Binary (A section, B section) B) Ternary (A section, B section, A section) C) Pop song form: Intro, Verse 1, Chorus, Verse 2, Chorus, Outro I will write my music using Rondo Form = ABACADAEA because I think this will be good for repeating electro music using music software. What instruments will you use in your composition? – e.g. Hip hop drums? Electric Guitar? Synth? Dance drum machine, synth, bass synth, sax

10 Development: My Garageband Composition Below is a screenshot of my Garageband composition that will be one of the tracks on the CD:

11 Development: Track List of the CD Track No. Track Name Pupil 1 Written Like Kaduro Amir Hamza 2 Bolton Idiot Rueben Robinson 3Fear Muhammad Muneeb Ahmed 4Tatality Iliya Nikbakht 5 My Life Sabeel Khan 6Fast Erik Piroska 7 Mind Of A G Connor Bracey 8 Life Of Hurt Alexa Bogdan 9 Rock On Farhan Majeed 10 Sea Waves Zainab Zina 11 Happy Clappy Katie Boardman 12 A Ship Going Down Vladimir Pompa 13Eyo Anett Kovacs 14?????? 15??????

12 Development: My Artwork Proposal for the CD Below is my artwork proposal for the ‘Now That’s What I Call Swindon Academy! Volume 1’ CD. The best design from the group will be chosen as the front cover for the finished product. Now That’s What I Call Swindon Academy! Volume 1

13 SCENARIO Well done! You have a finished product (album)! It is now time to spread the word and raise awareness so that potential customers/ consumers are aware of how to get hold of it!

14 Unit 2: Managing a Music Product Task 2.1 (1B.3, 2B.P3, 2B.M3, 2B.D3) “Promoting the Product!” You should each create at least one element of a promotional pack for the CD. In addition to the actual CD packaging, the pack should contain other essentials such as a press release, radio advert, or a website. a copy of the final product – CD with packaging research material, promotional material drafts and notes promotional materials, and links where appropriate teacher observation and/or interim assessment records EVIDENCE

15 Criteria covered by task 2.1: To achieve the criteria you must show that you are able to: U ni t Criterion reference Create promotional material appropriate to the product that communicates essential information to the target audience. 22B.P3 Create promotional material appropriate to the product that communicates essential information to the target audience and shows awareness of industry practice. 22B.M3 Create imaginative promotional material appropriate to the product that communicates information effectively to the target audience and shows awareness of industry practice. 22B.D3 If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met. To achieve the criteria you must show that you are able to: U ni t Criterion reference Create promotional material.21B.3

16 Promotion: Outline of Ideas From Production meeting on…… In promoting our album, there were a number of ideas we had: - With the album being widely available for free on SoundCloud, it meant that social media such as Twitter could be used to promote it via links which would not be possible if it was released on a physical CD - On launch date, our class will go into the Y7 PODs to promote the album - The week of the launch, our class will go into assemblies to promote the album to each year group - 2 weeks before launch date, the teacher will email all staff and students in the school (about 1,000 people) to raise awareness of the album launch date, and then will send another email on launch date to promote the album - The teacher will give a reward for the pupil who has had the highest number of plays in September, so each pupil in the class is encouraged to promote the album on SoundCloud as much as possible - If we had more time, we could have promoted it around the local primary and high schools

17 Below is a picture of the final product - the finished CD Volume 1 Now That’s What I Call Swindon Academy! BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

18 A. Create promotional material appropriate to the product that communicates essential information to the target audience. (P3) Create a poster/ leaflet to promote the CD. Remember to include the following: - A picture of the actual CD we will be selling - Name of CD - ‘Now That’s What I Call Swindon Academy! Volume 1’ - Price of CD - Release Date - Where it is available from: PArts Dept - Who it is by: Year 10 BTEC Music Class - Theme: ‘Music Technology In Action’ Remember your target audience: make your poster clear and interesting with pictures and clear writing!

19 Compositions from Swindon Academy’s BTEC Music 2014 class! Swindon Academy’s 1st Ever Album! Release Date: Thursday 3rd July 2014 Available from SoundCloud: www.soundcloud.com/swindon-academy-music www.soundcloud.com/swindon-academy-music Cost: Free! MY POSTER

20 B. Create more promotional material that shows awareness of industry practice (M3) Examples of other promotional material: A press release A website A radio advert Important: Make sure these promotional materials are similar to others that are used within the music industry! C. For D3, your promotional material needs to be imaginative, communicates the information effectively to the target audience, and shows awareness of industry practice

21 SCENARIO Following the release of the release of the album, you will review the product and management process of the product in terms of strengths and weaknesses over the whole process, and make suggestions for improvement/development in terms of future projects.

22 Unit 2: Managing a Music Product Task 3.1 (1C.4, 2C.P4, 2C.M4, 2C.D4) “The Review” You should review the work undertaken by yourself and your peers throughout the project. This could be in the form of a written report, recorded discussion or presentation. You need to look into: The strengths/ weaknesses of the process The effectiveness of the planning e.g. sufficient time to prepare The management of professional relationships The use of resources Individual and team contributions to the process How planning was affected and changed as a result of the creative process You should pay particular attention to any strengths and weaknesses evident not just in the planning and management of the project, but also take account of the artistic content and audience response when listening to the CD. You should also make suggestions for improvement/development in terms of future projects. a written report, recorded discussion or presentation. EVIDENCE

23 Criteria covered by task 3.1 To achieve the criteria you must show that you are able to:Unit Criterion reference Describe the strengths and weaknesses of the product with reference to the management process. 22C.P4 Explain the strengths and weaknesses of the product with reference to the management process. 22C.M4 Explain the strengths and weaknesses of the product, justifying conclusions, with reference to the management process. 22C.D4 If you have not achieved the Level 2 criteria, your work will be assessed to determine if the following Level 1 criteria have been met. To achieve the criteria you must show that you are able to:Unit Criterio n referenc e Identify the main strengths and weaknesses of the product with reference to the management process. 21C.4

24 A) - Describe the strengths and weaknesses of the product with reference to the Management Process (P4) Management Process StrengthsWeaknesses Planning e.g. initial ideas; schedule; - The album’s title ‘Now That’s What I Call Essa!’ was catchy and memorable for potential listeners - The album being available on SoundCloud means that many people could access it instead of on a CD - As we planned the album for young people (many of the compositions were pop songs) this might have limited our potential audience, as older people or people who prefer classical music might not be interested in listening to it Development e.g. resources & time used effectively? - We were able to use great resources to produce our compositions using Garageband on iMacs and midi keyboards - The music teacher and Mr Harrison’s strength is in music production/ technology so they were really able to help pupils composing using Garageband - We didn’t have the music program Logic Pro X which has a lot more sounds and instruments and so more advanced compositions could have be done Delivery e.g. quality of tracks, artwork, and promotion. Audience response? - The quality of most of the pupils’ Garageband compositions was very good, with most being very musical e.g. using chords instead of just loops - The artwork chosen was clear and memorable - Feedback from pupils and teachers who listened to the album was very positive and encouraging - Having CDs to sell as well as the tracks being on SoundCloud would have great but couldn’t do due to it being too expensive - We were limited in promoting it in classes around school as teachers didn’t want us to disrupt their lessons Suggestions for Improvement: Next time I would... BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

25 B. Explain the strengths and weaknesses of the product, with reference to the management process. (M4) - Explain how the planning process contributed to the final product - How did you meet the requirements of your role? - How well did your work contribute to the final CD? - How well did the group contribute to the final CD? BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC

26 C. Explain the strengths and weaknesses of the product, justifying conclusions, with reference to the management process. (D4) - Provide a full and detailed evaluation that considers how and why the activities contributed to the final CD - How did you meet the requirements of your role? - use specific examples to justify your conclusion - How well did your work contribute to the final CD? - use specific examples to justify your conclusion - How well did the group contribute to the final CD? - use specific examples to justify your conclusion BTEC LEVEL 1 & 2 FIRST AWARD IN MUSIC


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