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International Academy of Nursing Editors (INANE) Annual Conference Publishing Models, Challenges & Strategies August 3, 2012 Society Publishing 1.

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Presentation on theme: "International Academy of Nursing Editors (INANE) Annual Conference Publishing Models, Challenges & Strategies August 3, 2012 Society Publishing 1."— Presentation transcript:

1 International Academy of Nursing Editors (INANE) Annual Conference Publishing Models, Challenges & Strategies August 3, 2012 Society Publishing 1

2 Some Definitions 2

3 The Learned Society 3 A learned society is an organization that exists to promote an academic discipline or profession, or group related disciplines or professions. Most learned societies are non-profit organizations. Their activities typically include holding regular conferences for the presentation and discussion of new research results and publishing or sponsoring academic journals in their discipline. Some also act as professional bodies, regulating the activities of their members in the public interest or the collective interest of the membership.

4 NPOs A nonprofit organization (NPO) is an organization that uses surplus revenues to achieve its goals rather than distributing them as profit or dividends. States in the United States defer to the IRS designation conferred under United States Internal Revenue Code Section 501(c), when the IRS deems an organization eligible. 501(c)(3) — Religious, Educational, Charitable, Scientific, Literary, Testing for Public Safety, to Foster National or International Amateur Sports Competition, or Prevention of Cruelty to Children or Animals Organizations 4

5 Mission Statements American Psychological Association Our mission is to advance the creation, communication and application of psychological knowledge to benefit society and improve people's lives. American Nurses Association Nurses advancing our profession to improve health for all. American Association of Nurse Anesthetists AANA advances patient safety, practice excellence, and its members’ profession. International Council of Nurses To represent nursing worldwide, advancing the profession and influencing health policy. Johns Hopkins University Press The mission of the Johns Hopkins University Press is to excel in the selection, preparation, and innovative dissemination of works that advance teaching and research and enlighten a diverse audience of readers. The Press also seeks to sustain itself financially. 5

6 Objectives 6 American Psychological Association APA seeks to advance psychology as a science, a profession and as a means of promoting health, education and human welfare. We do this by: Encouraging the development and application of psychology in the broadest manner Promoting research in psychology, the improvement of research methods and conditions and the application of research findings Improving the qualifications and usefulness of psychologists by establishing high standards of ethics, conduct, education and achievement Increasing and disseminating psychological knowledge through meetings, professional contacts, reports, papers, discussions and publications

7 Objectives 7 The ANA advances the nursing profession by fostering high standards of nursing practice, promoting the rights of nurses in the workplace, projecting a positive and realistic view of nursing, and by lobbying the Congress and regulatory agencies on health care issues affecting nurses and the public. The AANA promulgates education and practice standards and guidelines, and affords consultation to both private and governmental entities regarding nurse anesthetists and their practice.

8 Society Publishing is Important 8

9 What Do Publishers Do? 9

10 Publish Origin: 1300–50; Middle English publisshen < Anglo-French *publiss-, long stem of *publir, for Middle French publier < Latin p ū blic ā re to make public verb (used with object) 1. to issue (printed or otherwise reproduced textual or graphic material, computer software, etc.) for sale or distribution to the public. 2. to issue publicly the work of: Random House publishes Faulkner. 3. to announce formally or officially; proclaim; promulgate. 4. to make publicly or generally known. 5. Law. to communicate (a defamatory statement) to some person or persons other than the person defamed. 10

11 5 Basic Publishing Functions Editorial management General management Production management Marketing & sales management Financial management 11

12 Publishing Functions Editorial ManagementGeneral Management Quality, balance of editorial content Scientific impact Ethics Peer-review Accept/reject decision Time to publication, manage backlog Reports on editorial operations Adherence to page budget Ed Board composition Adherence to editorial budget Manage editorial office staff Industry involvement Develop & manage budget Financial analyses Manage staff Oversee operations Develop & implement plans (including strategic planning) Report vertically Industry involvement Training New product development Contract with vendors & suppliers 12

13 Publishing Functions Production Production of print Online edition Contract & interact with e-hosting service Mobile applications Copyediting Interact with printer & other suppliers Manage issue budgets Design & format Instructions to Authors Author reprints Postal regulations Mailing instructions Reports Schedule 13

14 Publishing Functions Marketing & Sales Print subscription sales Electronic site licenses Consortia sales Content licensing Renewals Displays at meetings Rights management Permissions Contract & oversee ad sales Reprint & article sales Pricing Sales policies Interact w/ agents Industry involvement Statistical reports Budget Financial projections Sales promotion Press releases/PR Fulfillment & customer service 14

15 Publishing Functions Finance Prepare budgets Prepare periodic financial statements Accounts payable Accounts receivable Invoicing Pricing analyses Financial modeling Meet with management to review financial performance Investments Tax returns/Form

16 What is self-publishing? When an organization self-publishes its journal(s) and other publications, it manages and has responsibility for all of the functions required to produce the publications(s). 16

17 Why Self-Publish? The Upside Control over operations Decision making on policies & practices Greater payback Overhead coverage for the Society Flexibility Innovation Line expansion Branding Sense of ownership Industry relations 17

18 We Ask Our Clients Do you really want to be a publisher? Does your organization have an appropriate infrastructure, resources and knowledge to service and support the publication(s)? Do your publications’ size and revenues warrant the investment you must make to be a publisher? 18

19 Trends in Scholarly Publishing Digital formats Mobile access/e-readers Evolving concepts of information usage Role of content databases Bundles, collections, PPV Library consortia Editorial & production enhancements Social media Semantic publishing/semantic enrichment Decreasing library budgets Open Access NFP For-profit Funder Author-friendly copyright Contract publishing 19

20 Common Problems 20 Absence of economies of scale Staffing Volume discounts Technology needs Hosting platform Web sites Digital applications International reach Institutional sales Competing with “Big Deals” Consortia sales Members have institutional access Unaware of financial status of publications Not using cost accounting Not allocating member fees Under pricing Understaffed Production backlogs Knowledge gap of leadership and staff Over emphasis on “quality”

21 The Downside of Self-Publishing 21 Risk: financial Risk: quality Experienced staff needed Overheads Workload Economies of scale/ critical mass/volume discounts afforded large publishers Danger of isolation from the industry/market Expectations of leadership may be unrealistic Inefficiencies possible Buck stops here Lack of international reach Inability to bundle content for library purchase Electronic platform and need for frequent upgrades

22 Successful Societies Associations with a diversified portfolio of publications American Psychiatric Assn: 5 journals, newspaper, books (DSM), portal American Psychological Assn: 68 journals, databases, books, magazines, etc. Associations with a small portfolio but publishing a prominent, profitable flagship journal NEJM Science 22

23 Contract Publishing 23 A publishing contract is a legal contract between a publisher and a society, to publish the society’s official journal(s) or other publications of the society. The society retains ownership of the publication and its assets (copyright, title, subscriber list, archive, manuscripts, etc.) The society, through its Editor, provides content for the publication; the “editorial function” rests with the society. The publisher is responsible for all other publishing functions. The contract specifies other details of the relationship, including the financial terms.

24 For Your Reading Pleasure Things Journal Publishers Do publishers-do publishers-do Putting Society Publishing in Context Association Publishing Priorities, Challenges and Hot-Button Issues for priorities-challenges-and-hot-button-issues priorities-challenges-and-hot-button-issues Association Publishing Survey Governance and the Not-for-profit Publisher publisher publisher

25 Alma Wills Partner Kaufman Wills Fusting & Co. 24 Aintree Road Baltimore, MD Thank you


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