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Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Chapter 6 The Food.

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Presentation on theme: "Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Chapter 6 The Food."— Presentation transcript:

1 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Chapter 6 The Food Marketing Channel

2 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.1. The Marketing Bill and Value of Farm Production Over Time Source: Economic Research Service (b).

3 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.2. Farmer’s Share of Food Expenditures Over Time

4 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.3. Breakdown of the Food Dollar Source: Economic Research Service (c) and Elitzak.

5 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.4. The Food Marketing Channel

6 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.5. Number of Employees and Firms in Select Food Processing Sectors Processing SectorNumber of Employees in 2000 Change in Number of Processing Firms from 1992 to 1997 Meat505,000-78 Preserved Fruits and Vegetables 223,00065 Bakery Products202,000232 Beverages185,000179 Miscellaneous Foods172,000800 Dairy145,000-190 Grain Mill Products123,000-87 Sugar and Confections89,000130 Fats and Oils29,000-21 Source: Harris et al.

7 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.6. Number of Superstores in 1990 and 2000 Supermarket TypeNumber of Stores in 1990 Number of Stores in 2000 Conventional13,2009,900 Superstore5,8007,900 Warehouse3,4002,400 Combination Food and Drug1,6003,700 Superwarehouse300500 Hypermarket100200 Source: Harris et al.

8 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.7. Value Added by the Food and Fiber System in 2000 Source: Harris et al.

9 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.8. Example of Cattle Pricing Grid (prices are in $ / cwt of carcass) Source: Lusk et al. Reprint permission made available by Blackwell Publishing.

10 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.9. Impact of Vertical Control on Meat Prices Source: Martinez

11 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.10. Actual Versus Simulated Broiler Demand Source: Martinez

12 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.11. Consumer Demand for Beer and Derived Demand for Barley

13 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.12. Increase in the Marketing Bill (oval = old equilibrium; triangle = new equilibrium)

14 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.13. Increase in Consumer Demand (oval = old equilibrium; triangle = new equilibrium)

15 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.14. Multi-Sector Model Equilibrium

16 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.15. Impacts of Larger Marketing Bill (oval = old equilibrium; triangle = new equilibrium)

17 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.16.

18 Norwood and Lusk: Agricultural Marketing & Price Analysis © 2008 Pearson Education, Upper Saddle River, NJ 07458. All Rights Reserved. Figure 6.16. answer


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