Follow the Printed Product Ad and Promotional Flyers, brochures, booklets, inserts, circulars--collaterial material--signage, and point- of-purchase Books Mass market, professional, elhi, college, and university press Catalogs Business, consumer Direct Mail Post cards, self-mailers, booklets, letter mail Directories White, yellow pages, trade, and organizational Financial/Trans. Annual, quarterly reports Internal/Forms Flat, carbonless, multi-part forms, reports, handouts Miscellaneous Wall and wrapping paper, greeting cards, calendars, posters Newspapers Dailies, weeklies, Packaging/Labels Flexible, folding cartons, labels, corrugated Periodicals Magazines, journals, newsletters Stationery Letterhead, envelopes, business cards, note pads TechDoc Manuals, guides, instructions
The spectrum of print products Books Soft cover Hard cover Specialty Periodical Magazine Journal Newsletter Reprint/Preprint Reply cards Catalog Consumer Business Other Newspaper Daily Weekly Other Directories White Pages Yellow Pages Parts/Price Lists Other Office Communication Reports Presentations Forms Other Stationery Envelopes Business Cards Social Stationery Packaging Labels Tags Folding Carton Flexible Packaging Bags Corrugated Cartons Test Packaging Miscellaneous Greetings Cards Wrapping Paper Wall Paper Calendars Posters POP Displays Promotional Flyers Brochures Booklets Circulars Ad Inserts Direct Mail PostCard Self Mailer Booklet Envelope Mail Technical Documentation Manuals Guides Tech Bulletins Instructions Legal-Financial Annual/Quarterly Reports Transactional Statements Trans Promo Legal Reports IPOs Other
Future of the printed product Millions of tons of paper
Print 2015 A cross media world Highly automated Digital print revolution Integrated services Distributed printing Web centric
The creative professional 1,200,000 graphic designers Of 18,000 graphic design majors in 152 four- year programs conferring BA and BFA degrees 3,500 are graduated annually (NASAD) Count 2-year degrees and the number could be as high as 40,000
No boundaries The print purchaser can be remote. The printing service can be remote. The ultimate recipient can be remote.