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Direct Action. Photography | Creative direction contact “A feel good factor driven by the 2012 Olympic Games and other key world sports events will have.

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Presentation on theme: "Direct Action. Photography | Creative direction contact “A feel good factor driven by the 2012 Olympic Games and other key world sports events will have."— Presentation transcript:

1 Direct Action. Photography | Creative direction contact “A feel good factor driven by the 2012 Olympic Games and other key world sports events will have an increasingly influential effect on the UK fashion and lifestyle market over the next 5 years”. Direct Action Creative directed action photography of the highest award winning standards for lifestyle and fashion brands. Bob Martin, world renowned sports photographers unique ability to capture the human form in action, is unparalleled. Customers are becoming increasingly more aspirational and brand savvy demanding that successful brands continue to deliver innovative and original wearer imagery. We would like to be one of your brands ‘innovation tools’. [click] brand action Action: Tough Guy Endurance Competition.

2 Direct Action. Photography | Creative direction contact We are excited to present a new creative partnership merging the experience and talents of the world’s best sports photographer and leading creative director. > Creative directed action photography > For active lifestyle and fashion brands > Powerful and highly inspirational visual impact > Delivering aspirational brand messages > Sporting authenticity and heritage > Serviced photographic production at home, and abroad > Design and production of POS materials > Unique back catalogue direct. action. shoot

3 Direct Action. Photography | Creative direction contact Bob Martin | Three times winner of British Photographer of the Year. Bob has photographed every major sporting event his images are regularly published in many international publications including Sports Illustrated, Life Magazine, Stern, Paris Match, Bunt, L'Equipe, The Sunday Times and the New York Times. Bob photographs have won more than 53 national and international awards. In 2005 alone, he won 23 awards including the coveted 'Sports Picture of the Year' in the World Press Photo Awards. He has recently featured in a cool MTV mini series. Visit for a sporting feast.www.bobmartin.com Michael Pike | Creative director Mike has 20 years of experience building and developing fashion and lifestyle brands. For the last 12 years, running pikefell design consultancy working for many major and niche fashion and retail brands. A broad experience from building the denim mass channel for VF Corporation, founder London’s G.room - a top 100 most aspirational global retailers and branding luxury brands such Invertere, Timothy Everest and Without Prejudice. Mike’s strength is his vision and ability to deliver unique ideas to market - a strategic thinker, social observer and communicator. profiles

4 Direct Action. Photography | Creative direction contact Performance Brand SNOW BOARD ACTION Action: Olympic Gold Medal Winner Shaun White

5 Direct Action. Photography | Creative direction contact Sports Illustrated AUSTRALIAN OPEN TENNIS Action: Jennifer Capriati

6 Direct Action. Photography | Creative direction contact World Press ‘Best Sports Photograph of the Year’ THE SWIMMER Action: Para Olympian Xavi Torres

7 Direct Action. Photography | Creative direction contact Over the next 6 months, we are working on some very exciting projects. So, there exists the opportunity for your brand to benefit from our exclusive access to the world of sports. Our continued experience should breed many exciting chances for you to recognise, and hopefully, become involved in our future. The current projects: Photography: America’s Cup | Rugby World Cup | Wimbledon | World Track & Field Championships British Open Golf | Women’s World Cup | Roland Garros, French Open Tennis Fashion: Online solution and tailored denim package for luxury tailor | New brand image for luxury outerwear brand | Creative direction and flagship design build for smart casual brand | Edgy retail image and concept for Savile row tailor. Publishing: Oneself - a definitive work on a gentleman’s individualism through style and fashion 1/1000th - photographic retrospective, tears, sweat and blood of competition opportunities 2007

8 Direct Action. Photography | Creative direction contact our details We’d love to discuss how Direct Action can influence your creative process and strategic thinking. Helping to ensure continued success in an ever demanding market that is continuously looking for fresh inspiration. Please call Mike to chat through any opportunities you feel are appropriate, or indeed, let us propose how we think our creative impetus can add value to your ‘customer brand experience’. Michael Pike phone. +44 (0) end

9 Direct Action. Photography | Creative direction contact View Bob Martin’s sports photography visit Action: Velsheda J Class restart


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