Commercials are intended to persuade consumers into buying specific products. Can commercials persuade a critical thinker easily? Let‘s find out! Watch the next commercial carefully. http://www.youtube.com/watch?v=owGyk VbfgUE
Asking the right questions SET 1 1. What was the commercial about? 2. Who presented the product? How did he look? What was he wearing? 3. Did you like the commercial? 4. What did you (not) like about it? 5. Can you still remember the product advertised?
SET 2 1. What does the commercial claim? 2. What reasons does it give to support this? 3. Are these reasons questionable or not? 4. Has the commercial persuaded you into buying the product?
Which set of questions helped you to think about the commercial critically? Why?
And then there are TV ads that don‘t sell anything, but are highly persuasive! http://www.youtube.com/watch?NR=1&v= XLs_7ta4w2U&feature=endscreen 1. Has this convinced you to adopt a dog? 2. Is this the right way to convince people of adopting a dog? Why/not?
So many different people, so many different minds… I often think about the world In which I live today, of animals and plants And nature's gift set in display But the most amazing thing That I've seen in my time Are all the different people And all their different minds And different ways It would take a lifetime to explain Taken from: No Doubt: Different people
TASK 1 Think about the following statement: Dogs should only be kept outside. or Cats kept inside don‘t have freedom. 1. Who agrees with the statement? Who doesn‘t? 2. What arguments do you have?
Basic terms in argumentation ARGUMENT - a connected series of statements to establish a definite proposition ". There are three stages to an argument: Premises, inference, and conclusion. 1. Premise - the evidence (or reasons) for accepting the argument and its conclusions. They are often indicated by phrases such as "because", "since", "obviously" and so on.
2. Inference - the reasoning parts of an argument. Conclusions are a type of inference, but always the final inference. Usually an argument will be complicated enough to require inferences linking the premises with the final conclusion. 3. Conclusion – the statement you want other people to agree with.
Example of a simple argument: 1. Doctors earn a lot of money. (premise) 2. I want to earn a lot of money. (premise) 3. I should become a doctor. (conclusion)
Example of a more complex argument: 1. Doctors earn a lot of money. (premise) 2. With a lot of money, a person can travel a lot. (premise) 3. Doctors can travel a lot. (inference, from 1 and 2) 4. I want to travel a lot. (premise) 5. I should become a doctor. (from 3 and 4)
Is the following argument good? Abortion is wrong because there are little souls in heaven waiting to come down to earth and abortion refuses them a chance for life and happiness. Discuss the structure of this argument and the logic in it. Is the support given questionable? Why/not?
What about this argument? Adoption is a viable alternative to abortion and accomplishes the same result. And with 1.5 million American families wanting to adopt a child, there is no such thing as an unwanted child. Discuss the structure of this argument and the logic in it. Is the support given questionable? Why/not?
TASK 2: Making an argument Statement: Murderers should be executed. In groups make an argument for and against the statement. Use good premises and logical inference for your claims.
Gather all arguments in a T-chart and evaluate them as a class. Handout Whose arguments were the best? Why?
"I refuse to engage myself in a battle of wits with a man who is unarmed." Mark Twain