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2014. 亚洲宠物展 PET FAIR ASIA Pet Fair Asia ● Pet Fair Asia is the only UFI certificated pet exhibition in Asia. ● Held in Shanghai since 1997. 2014 highlights.

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Presentation on theme: "2014. 亚洲宠物展 PET FAIR ASIA Pet Fair Asia ● Pet Fair Asia is the only UFI certificated pet exhibition in Asia. ● Held in Shanghai since 1997. 2014 highlights."— Presentation transcript:

1 2014

2 亚洲宠物展 PET FAIR ASIA Pet Fair Asia ● Pet Fair Asia is the only UFI certificated pet exhibition in Asia. ● Held in Shanghai since highlights ———— 100 media from China and overseas 650 exhibitors 15,000 professional visitors 40,000 end-consumers 42,000 square meters of exhibiting space ABCABC 新品 推广方案

3 宠物新风尚 InnovAction What is InnovAction Program ? InnovAction is the best way to give your new product the exposure it deserves. Enhanced visibility on floor-map, show guide, on-site signage, QR-codes, demonstration area and more. Every exhibitors can benefit from InnovAction Program for free. 2 premium packages are available to go further with your new product promotion. ABCABC 新品 推广方案

4 ABCABC Package A —— Free Online product exposure. > Package B —— 8,000 CNY Customized on-site display. Product video. Join InnovAction Awards > Package C —— 15,000 CNY Customized event. Buyers and media invitation. Product information release. > 新品三案 Packages ABC ABCABC 新品 推广方案

5 3 New Media 1 Match Making 2 News Letter 4 Web Package A Free Newsletters 100,000 Trade Visitors Every 2 weeks Visible to all trade visitors New Products Exposure Product Info Update ★ Match Making Business Appointment Core Data Feedback Wechat / Weibo Published in Real Time Global Networking Online Interaction InnovAction web 新品方案 A Package A ABCABC 新品 推广方案

6 新品方案 A Package A 1 Match Making 2 EDM 3 New Media 4 Web Package A InnovAction Program Business Match-making system - Every exhibitor can upload new product information -Product can be browsed by registered visitors, added as favorite, etc. -Lucky Draw to attract more attention - Follow feedbacks after the show - Provide service from backend, make appointment online. - Query and collect demand, and contact potential clients. ABCABC 新品 推广方案

7 新品方案 A Package A 1 Match Making 2 EDM 3 New Media 4 Web Package A Media Promotion - New product and brand pre-show warm-up. - During the show, new products can be published by office website and new media. - New product will be reported constantly after the show. ABCABC 新品 推广方案

8 5 InnovAction Awards 6 Media Promotion 2 InnovAction Brochure 4 New Product Video 3 On-site Exposure 1 Match Making Package B 8,000 CNY Match Making Fully Display Business Appointment Core Data Feedback InnovAction Brochure 15,000 brochures sent to trade visitors prior to the show ★ On-site Exposure Big Background Wall Display 300m² On-site InnovAction Area New Product Video A fancy way to promote your innovations. Awards Online-Offline Voting On-site Awards Media Promotion Multiple Media Promotion during the whole exhibition season 新品方案 B Package B ABCABC 新品 推广方案

9 InnovAction Brochure Show your new products information, picture and booth #. Direct mailing to extra 5000 pet shops, media and cooperation partners. 新品方案 B Package B 6 Media Promotion 5 InnovAction Awards 3 On-site Exposure 1 Exhibitor Center 4 New Product Video Package B 2 InnovAction Brochure Direct mailing to 5000 high-quality buyers prior to the show. ABCABC 新品 推广方案

10 ABCABC 新品 推广方案 新品方案 B Package B On-site Exposure Large informative walls at the entrance of both exhibition halls. Booth and QR code ad displays to draw traffic to your booth No camera allowed in InnovAction zone 5 InnovAction Awards 3 On-site Exposure 1 Exhibitor Center Package B 4 New Product Video 6 Media Promotion 2 InnovAction Brochure

11 ABCABC 新品 推广方案 6 Media Promotion 5 InnovAction Awards 3 On-site Exposure 1 Exhibitor Center 4 New Product Video Package B 2 InnovAction Brochure New product video - Exclusive service for Package B and C. - Video work entirely handled by the organizer, Just send your product and we take care of everything. - Multiple possible uses of your video later on. 新品方案 B Package B - A fancy way to promote your innovations.

12 ABCABC 新品 推广方案 新品方案 B Package B 6 Media Promotion 5 InnovAction Awards 3 On-site Exposure 1 Exhibitor Center 4 New Product Awards Package B 2 InnovAction Awards InnovAction Awards Special online highlighting for the top 3 products. - Extra on-site visibility for award products. - Radio broadcast. And extra media coverage

13 5 InnovAction Awards 6 Marketing Event 2 Visitor Guide 4 New Product Video 3 On-site Exposure 1 Exhibitor Center Package C 15,000 CNY Match Making Fully Display Business Appointment Core Data Feedback InnovAction Brochure Visitor Guide 15,000 visitor guides send to trade visitors More visibility 300m² Wall Display On-site InnovAction Area New Product Video A fancy way to promote your innovations. InnovAction Awards Online-Offline Voting On-site Awards Media Promotion ★ New product Marketing Event 40 minutes for media interview and report media and industry professionals 新品方案 C Package C ABCABC 新品 推广方案

14 5 InnovAction Awards 3 On-site Exposure 1 Exhibitor Center 4 New Product Video Package C 2 Visitor Guide Visitor Guide - Target professional visitors. - Exhibitor name, New Product Pictures, Booth No. shows, gathering on-site popularity. - Also send to on-site media, cooperator and VIP guests. 新品方案 C Package C 6 Marketing Event ABCABC 新品 推广方案

15 新品方案 C Package C 5 InnovAction Awards 3 On-site Exposure 1 Exhibitor Center 4 New Product Video Package C 2 Visitor Guide New product introduction and marketing event - Event tailor-made for your product minutes for media interview and report. - Spread your new products info among media and industry professionals. 6 Marketing Event ABCABC 新品 推广方案

16 新品三案 Packages ABC ABCABC Package A Package C Package B Free 免费 8000 CNY CNY 新品 推广方案

17 联系我们 Contact ABCABC 新品 推广方案 Thank You!


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