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21th Annual Southern California Tourism Outlook Conference CIC Research, Inc. 8361 Vickers St. San Diego, CA 92111 858-637-4000 www.cicresearch.com Pasadena.

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Presentation on theme: "21th Annual Southern California Tourism Outlook Conference CIC Research, Inc. 8361 Vickers St. San Diego, CA 92111 858-637-4000 www.cicresearch.com Pasadena."— Presentation transcript:

1 21th Annual Southern California Tourism Outlook Conference CIC Research, Inc Vickers St. San Diego, CA Pasadena Convention Center October 30, 2009

2 The Perfect Storm

3 3 September 15, 2008

4 4

5 The Stock Market Meltdown Dow down 34% by the end of 2008

6 6 Business Bankruptcies and Bailouts

7 7 Businesses Closed

8 8 Layoffs - Unemployment

9 Fearful Overseas Travelers 9

10 Lodging Industry Challenged 10

11 11 And Tourism Goes On Sale?

12 12 When Will Tourism Recover?

13 13 It Will Be A Long Slow Climb

14 Southern California Perspective 14

15 Southern California Perspective  23.4 Mil. people in Southern California  About 7.5 Mil. households  More than 9.8 Mil. employees  Estimated 301,000 hotel and motel rooms  Southern California: 23.4 million of 38.3 million CA population (61%) 9.8 million of 16.2 million CA employees (61%) 15

16 Who Is A Visitor?  Economic Base Definition  A Visitor Is: - Not a resident of SoCal (stay less than 6 months) - Not here for daily employment - Not a student 16

17 2009 SoCal Hotel Room Inventory  301,000 Rooms  Mil. Room Nights Avail.  60.6% Occ. Rate  66.6 Mil. Room Nights Sold Sources: CIC Research, LACVB, AOCVCB, SDCVB, & STR. 17 Rooms

18 SoCal Hotel Rooms Sold Sources: CIC Research, LACVB, AOCVCB, SDCVB, & STR. 18 Millions of Room Nights No change ?

19 SoCal Hotel Room Revenue Sources: CIC Research, LACVB, AOCVCB, SDCVB, & STR. 19 $ Billions Peak in 2007

20 International Visitors to the U.S. Millions Source: U.S. Dept. of Commerce, OTTI, October

21 SoCal Ports of Entry- All Overseas Visitor Arrivals Millions Source: CIC Research & Dept. of Homeland Security 21

22 SoCal Ports of Entry - Japan Millions Source: CIC Research & U.S. Dept. of Homeland Security 22

23 SoCal Ports of Entry - U.K. Millions Source: CIC Research & U.S. Dept. of Homeland Security 23

24 Overnight Visitors to SoCal 24

25 Domestic Overnight Visitors to SoCal Millions 25 Source: CIC Research, Inc.

26 SoCal Overnight International Visitors Millions 26 Source: CIC Research, Inc.

27 Total Overnight Visitors to SoCal 27 Source: CIC Research, Inc.

28 Total SoCal Overnight Visitor Spending 28 Source: CIC Research, Inc.

29 SoCal Overnight Visitor Forecast ( )  Visitors 43.9 M (2009 Preliminary)Down (-6%) M (2010 Forecast)Modest(-0.5% to 1%)  International Visitors 5.6 M (2009 Preliminary)Down (-8%) M (2010 Forecast)Up (3% to 5%)  Domestic Visitors 38.3 M (2009 Preliminary)Down (-6%) M (2010 Forecast)Flat (-0.5% to 0.5%)  Spending $24.5 B (2009 Preliminary)Down (-12%) $ $25.4 B (Forecast 2009)Modest (1% to 3%) 29

30 30 Can SoCal Tourism Weather the Storm?


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