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Randall Marcinko – President & COO Nstein Technologies, Inc. www.nstein.com InfoToday 2003 CAI & Smart Taxonomies.

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Presentation on theme: "Randall Marcinko – President & COO Nstein Technologies, Inc. www.nstein.com InfoToday 2003 CAI & Smart Taxonomies."— Presentation transcript:

1 Randall Marcinko – President & COO Nstein Technologies, Inc. InfoToday 2003 CAI & Smart Taxonomies

2 Randall Marcinko – President & COO Nstein Technologies, Inc. Isn’t it about: “Finding the Answers?” Content is the Kingdom Taxonomies are the Keys

3 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Information Retrieval…

4 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Information Retrieval… Edge-Notch cards…….

5 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Information Retrieval…

6 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Information Retrieval… UNIVAC Super Computers

7 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Information Retrieval… FULLTEXT KEYWORD

8 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Traditional Search & Retrieval

9 Locate content repository Execute complex search strategy

10 Retrieve Document / Citation The COST

11 INDEXING PROVIDED THE POWER

12 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. The Malamute has a double coat, which is a woolly undercoat and longer guard hair. They shed relatively light with the exception of twice a year when they "Blow" their entire undercoats. The amount of hair that is blown is incredible, but it's only twice a year. The coarse guard hair help to keep a Malamute fairly clean and dry. The double coat provides excellent protection in the northern climates. During the summer months care must be giving to ensure that a dog is not over taxed because of the heaver coat. We live in Wisconsin and when the temperature is near zero our girl just loves to play and go for walks. When the temperature reaches the nineties you can't get her away from the air conditioner. DOG CHIEN MALAMUTE HUND ENGLISH document on the characteristics of Dogs

13 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Search & Retrieval on the WEB?

14 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Earnings? Who needs earnings? We have content! Retrieval? Who needs retrieval? We have content!

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19 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Search Engines ARE: nFast and Easy to implement. nSo Easy to implement that the average college student can implement a search engine to search hundreds of Gigabytes of data from his/her dorm room in a few hours with a modest hardware and software. nDesigned to Match Keywords Accurately and Rapidly They do not interpret meaning nFraught with Major Shortcomings: uselessly high recall & low precision failure to discover meaningful differences and similarities among concepts inability to interact with the user in a conversation and assess aboutness äResults are often out of sync with the user’s expectations

20 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Web Search begot Fast & Powerful But recall soared and precision all but disappeared

21 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Whether DIALOG or GOOGLE… Search Results of about 59,700. Search took 0.21 seconds President Bush + Blair + Fox The Australian Network for Plant Conservation Inc. (ANPC) based in Blair Park brings together over 400 members who are interested in helping to save Australia's native plant heritage. Members include state and national conservation agencies, local government, other government agencies, botanic gardens, zoos and industry groups. We are seeking new members and if your organisation is involved in plant conservation, we invite you to contact the ANPC president. Bush regeneration groups, native plant growers, researchers, individuals and other community groups from Australia or overseas are especially invited to participate. Georges Fox, president of the ANPC

22 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. The Australian Network for Plant Conservation Inc. (ANPC) based in Blair Park brings together over 400 members who are interested in helping to save Australia's native plant heritage. Members include state and national conservation agencies, local government, other government agencies, botanic gardens, zoos and industry groups. We are seeking new members and if your organisation is involved in plant conservation, we invite you to contact the ANPC president. Bush regeneration groups, native plant growers, researchers, individuals and other community groups from Australia or overseas are especially invited to participate. Georges Fox, president of the ANPC President Bush + Blair + Fox Search Results of about 59,700. Search took 0.21 seconds Whether DIALOG or GOOGLE…

23 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Aren’t we supposed to be Finding ANSWERS?

24 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. TAXONOMIES STILL provide the key TAXONOMIES STILL provide the key

25 The Information Professional uses taxonomies Corporate Content Library Research Taxo F Chemical Research Taxo E Competitive Intelligence Taxo D Publications Taxo C Taxo A Medical Research Business Research Taxo B

26 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Taxonomies—Hierarchical and Facetted… + Anatomy - Organisms + Inventoriages [B01] + Vetebrates [B02] + Bacteria [B03] + Viruses [B04] + Algae and Fungi [B05] + Plants [B06] + Archaea [B07] + Diseases + Chemical and drugs + … MeSH Taxonomy EXAMPLE #1 + Accidents and weather + Arts and culture + Home + Criminality and justice - Business - Industries and services + Chemical industries + Insurance + Telecommunicati ons + Politics and government + … NEWS Taxonomy EXAMPLE #2 IPTC Taxonomy Hierarchical

27 Facetted Classification… Cabernet Zinfandel Chardonnay Grape Rutherford Kendall Jackson Beringer Vineyard Walnuts Avocados Blackberry Flavors $5-$10 $10-$25 $25-$50 Price Color Deep Red Light Red Etc. USA South Africa Australia Country

28 News Taxonomy

29 Psychological Taxonomy

30 Execute a simple search

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34 InfoToday 2003, May 7, 2003 © Nstein Technologies Inc. Can Documents be DISINTERMEDIATED in the process of FINDING ANSWERS?

35 Chemical Spills ChemicalLocationDoc # sodium hydrosulphiteNorth Sydney, NS styrene monomerFrederictonm, NB43 sodium hypochloriteMallorytown, ON12754 xyleneToronto, ON anhydrous ammoniaRed Deer, AB72775 THE ANSWERS

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