33 What we have done? China Import Fair The host of 47 countries 496 overseas brands 7,559 professional buyers 12,248 visitors A pure China import-oriented exhibition, all the exhibitors are overseas brands Who are exploring China market. (consumer products)
4 It’s useless, if you just exchange business cards in the trade show Communication after the fair is very difficult and slow reply After CHIMPORT fair, but, we realized..
Consulates suggested us.. 28 countries’ Consulates also suggested: The platform should be 365 days
6 Who is Brandyond? Brandyond, founded by the CEO of China Import Fair (STEVEN.HOU), aims to 1) introduce overseas brands to China market ; 2) help them sell. 365 days China import solution + 3 days Trade fair www.facebook.com/chinaimportfair www.china-import-fair.com www.brandyond.com
7 Group Brand Mark We are looking for TOP 100 brands of each country / Region. (Selling well in locally, and are exploring China market) Who are our targets ? “R Mark” symbolizes the group organized by excellent brands,, who are Reliable, Responsible, Reputational
8 Brand Image SOLUTION Promote B2B Let Chinese know your brands
99 In China, a market with 1,300,000,000 population & 10 trillion USD import amount, Not just buy your products, but your brand’ history / story / brand image Most Chinese consumers will: Brand image is important? B2B
10 Brand Image solution (B2B) – Online Brand Pages B2B Your official brand’s page for China market (in Chinese) Display ： 1) Basic information 2) Selling points 3) Story and history 4) How to tell fake copy 5) China current status Free Display web
11 Brand Image solution (B2B) – Mobile APP B2B Exclusive QR code, keeps your distributors well updated Let distributors always follow your brand. 1) Upload video, let buyers know more; 2) Upload original certification, build up confidence; 4) Selling points; 5) Check details about your potential buyers ； 6) Upload in English, we translate to Chinese.
12 Brand Image solution (B2B) – Product Catalogue [World Brands],be separated to different industries, and we will distribute to: 1) Industrial Trade Shows in China; (Choose matchable brand pages accordingly), 5000 copies/show 2) Local industrial Chamber of Commerce; 3) Commercial real estate; 4) Subscription B2B
13 Brand Image – Trade shows promotion B2B We go over China, promote your brands in 5 industrial trade shows Dispatch brands’ catalogues : 1) More opportunities for buyers to scan QR code 2) Get buyers’ business cards for you.
14 Brand Image solution (B2B) – Matching Meetings & Events Hold Matching Meeting and Events in different cities First Line cities (4) Beijing Shanghai Guangzhou Shenzhen Second Line cities (8) Tianjin Chongqing Nanjing Shenyang Wuhan Chengdu Xi’an Hangzhou 1 2 Market Visiting according to different industries in different cities B2B
15 Service Price set China Promotion Center （ CPC ）,OBFUTURE Group B2B Package price. Translation will be charged accordingly 390€ / YEAR 1.100€ / YEAR 5.500€ / YEAR 8.800 € / YEAR Official online brand pages (Standard) √ Official online brand pages (Customized) √ √ √ Brandyond mobile App √ √ √ √ Industry cataloguex x √ √ Promote in 6 showsx x √ √ Sample displayx x √ √ Buyers matching meetingx x √ √ Promotion Ambassador onlinex x √ √ Big Banner promotion onlinex x x √ Email marketing alert 3 times/year x x x √ 1 standard booth in China Import Fair x x x √
B2C SOLUTION Sell Products Create more channels for your sales
17 B2C Sell Products - “ We-agent ” channel 5,000 super “We-Agent” across China 200 pcs 100 pcs 170 pcs 50 pcs 400 pcs 500 pcs 40 pcs 80 pcs Combine small orders to big one “Payment before Shipment” “Cumulative Orders”
18 B2C Sell Products - online - offline retail channel Fashion B2C online store 1) Sell those which are selling overseas 2) Cooperate with overseas supermarkets wine Beverage Food Cosmetics. ….
19 B2C Sell Products - O2O (Offline-online experience centers) Experience Everywhere, shop on-line Union of national 500 large Commercial Real Estates to create a nationwide brand distribution network in China. Experience Scan QR code delivery
20 B2C Sell Products - Events Sales JanFebMarAprMayJunJulAugSepOctNovDec By cooperating with shopping malls, we are holding shopping festivals across China. For example: Time: Dec.2014, Shenzhen Location: Tian Zhuo Mall (Center of Shenzhen) Theme: Christmas Products: Import goods only Scale : 2000 square meters Terms: Free participation, but need sales commission during shopping festival
21 B2C Sell Products - China Import Fair China Import Fair, annual Ordering Fair, for OVERSEAS BRANDS only Overseas brands (Already in China)Overseas brands (Not in China) Exhibit for: sellingExhibit for: promotion