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Dan AbramowiczJune 2012 Crown Packaging Package Design Package Design Economic, Social & Ecological Aspects Daniel A. Abramowicz, Ph.D. EVP Technology.

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Presentation on theme: "Dan AbramowiczJune 2012 Crown Packaging Package Design Package Design Economic, Social & Ecological Aspects Daniel A. Abramowicz, Ph.D. EVP Technology."— Presentation transcript:

1 Dan AbramowiczJune 2012 Crown Packaging Package Design Package Design Economic, Social & Ecological Aspects Daniel A. Abramowicz, Ph.D. EVP Technology and Regulatory Affairs Crown Holdings World Packaging Congress June 2012

2 Dan AbramowiczJune 2012 Crown Packaging Package Design Crown Holdings

3 Dan AbramowiczJune 2012 Crown Packaging Package Design Net Sales $8.6 billion #1 producer of food cans and aerosol cans in the world #2 producer of metal vacuum closures in the world #3 producer of beverage cans in the world Manufacturing in 41 countries Over 100 billion cans and closures produced annually Employing 20,700 people 2011 Crown Figures Europe 51% Asia 10% Americas 39% Geographic Split Beverage 52% Food 30% Aerosols 5% Closures 5% Speciality 5% Other 3% Products

4 Dan AbramowiczJune 2012 Crown Packaging Package Design Role of Packaging Physical protection –Shock, vibration, temperature, etc. Barrier protection –Oxygen, water, etc. Containment Provide information –Transport, recycling, ingredients, etc. Marketing Security –Tamper resistance, traceability, anti-counterfeiting, etc. Convenience –Stacking, handling, displaying, opening, reclosing, etc.

5 Dan AbramowiczJune 2012 Crown Packaging Package Design Sustainability Mega-Trend with Staying Power Often viewed narrowly along only 1D –Environment Generally viewed even more narrowly as Carbon Footprint 3D View –Environment –Social –Economic Role of Primary Packaging –Reduce the “Product Footprint” –Reduce product waste and spoilage

6 Dan AbramowiczJune 2012 Crown Packaging Package Design Total LCA View of Packaging “Far from being a burden and waste, packaging adds value to products by extending the shelf- life of goods, minimizing breakage, reducing transportation and handling costs, safeguarding public health and providing product-use information and convenience to the consumer.” “The negative perceptions of packaging simply as a troublesome byproduct are at direct odds with the significant role it plays in society.” The Coca-Cola Company website Primary Role of Packaging –Reduce the “Product Footprint” –Reduce product waste and spoilage

7 Dan AbramowiczJune 2012 Crown Packaging Package Design Economic Dimension

8 Dan AbramowiczJune 2012 Crown Packaging Package Design Coca-Cola

9 Dan AbramowiczJune 2012 Crown Packaging Package Design Heineken

10 Dan AbramowiczJune 2012 Crown Packaging Package Design Wera

11 Dan AbramowiczJune 2012 Crown Packaging Package Design Kleenex

12 Dan AbramowiczJune 2012 Crown Packaging Package Design Waitrose Private Label

13 Dan AbramowiczJune 2012 Crown Packaging Package Design Nescafé

14 Dan AbramowiczJune 2012 Crown Packaging Package Design Via Roma

15 Dan AbramowiczJune 2012 Crown Packaging Package Design Nicolas Feuillatte

16 Dan AbramowiczJune 2012 Crown Packaging Package Design Elmer’s Glue

17 Dan AbramowiczJune 2012 Crown Packaging Package Design Cues from nature

18 Dan AbramowiczJune 2012 Crown Packaging Package Design Diesel Cologne

19 Dan AbramowiczJune 2012 Crown Packaging Package Design Pepsi Natural

20 Dan AbramowiczJune 2012 Crown Packaging Package Design Snookums

21 Dan AbramowiczJune 2012 Crown Packaging Package Design Heineken Aluminum Bottle

22 Dan AbramowiczJune 2012 Crown Packaging Package Design Jammy Dodger Biscuit Tin for Marks & Spencer

23 Dan AbramowiczJune 2012 Crown Packaging Package Design Zealong Tea

24 Dan AbramowiczJune 2012 Crown Packaging Package Design Budweiser

25 Dan AbramowiczJune 2012 Crown Packaging Package Design Blood Energy Potion

26 Dan AbramowiczJune 2012 Crown Packaging Package Design Environmental Dimension

27 Dan AbramowiczJune 2012 Crown Packaging Package Design SuperEnd ®

28 Dan AbramowiczJune 2012 Crown Packaging Package Design Quality Street

29 Dan AbramowiczJune 2012 Crown Packaging Package Design Sharpie

30 Dan AbramowiczJune 2012 Crown Packaging Package Design

31 Dan AbramowiczJune 2012 Crown Packaging Package Design

32 Dan AbramowiczJune 2012 Crown Packaging Package Design

33 Dan AbramowiczJune 2012 Crown Packaging Package Design Kraft

34 Dan AbramowiczJune 2012 Crown Packaging Package Design Pot Noodle

35 Dan AbramowiczJune 2012 Crown Packaging Package Design Method

36 Dan AbramowiczJune 2012 Crown Packaging Package Design Sainsbury’s

37 Dan AbramowiczJune 2012 Crown Packaging Package Design Boxed Water

38 Dan AbramowiczJune 2012 Crown Packaging Package Design Sun Chips Bag

39 Dan AbramowiczJune 2012 Crown Packaging Package Design Aquafresh White & Shine

40 Dan AbramowiczJune 2012 Crown Packaging Package Design Clever Little Bag

41 Dan AbramowiczJune 2012 Crown Packaging Package Design Castle Lager “Supporters’ Can”

42 Dan AbramowiczJune 2012 Crown Packaging Package Design Social Dimension

43 Dan AbramowiczJune 2012 Crown Packaging Package Design Cargo Lipstick

44 Dan AbramowiczJune 2012 Crown Packaging Package Design Easier To Shop - Pembroke Craft Brewery / RIK

45 Dan AbramowiczJune 2012 Crown Packaging Package Design Easier Opening

46 Dan AbramowiczJune 2012 Crown Packaging Package Design Nestlé Purina Felix with Easylift TM End

47 Dan AbramowiczJune 2012 Crown Packaging Package Design

48 Dan AbramowiczJune 2012 Crown Packaging Package Design Duerr’s …with Orbit TM

49 Dan AbramowiczJune 2012 Crown Packaging Package Design Domino Sugar

50 Dan AbramowiczJune 2012 Crown Packaging Package Design Teisseire

51 Dan AbramowiczJune 2012 Crown Packaging Package Design Royco

52 Dan AbramowiczJune 2012 Crown Packaging Package Design …on the go…

53 Dan AbramowiczJune 2012 Crown Packaging Package Design Black Box

54 Dan AbramowiczJune 2012 Crown Packaging Package Design Nespresso – Customization

55 Dan AbramowiczJune 2012 Crown Packaging Package Design Dutch Boy

56 Dan AbramowiczJune 2012 Crown Packaging Package Design Tikkurila

57 Dan AbramowiczJune 2012 Crown Packaging Package Design HotCan Self-Heating Can

58 Dan AbramowiczJune 2012 Crown Packaging Package Design Target Prescription Drugs

59 Dan AbramowiczJune 2012 Crown Packaging Package Design Faller Wallet Pack Education to Improve Compliance


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