Presentation is loading. Please wait.

Presentation is loading. Please wait.

Nanotechnology for preventing counterfeit … you can now fingerprint brand packs Avinash Mandale Global Chief Marketing Officer Bilcare Limited 1 Bilcare.

Similar presentations


Presentation on theme: "Nanotechnology for preventing counterfeit … you can now fingerprint brand packs Avinash Mandale Global Chief Marketing Officer Bilcare Limited 1 Bilcare."— Presentation transcript:

1 Nanotechnology for preventing counterfeit … you can now fingerprint brand packs Avinash Mandale Global Chief Marketing Officer Bilcare Limited 1 Bilcare © 2008 Privileged Information

2 WHO claims 10% global medicines are fake This costs the pharmaceutical industry USD 46 billion per year …and raises serious health and safety concerns for consumers U.S. customs seizures of fakes grew 46% in 2004 This cuts across all sectors – pharma, household goods, software etc …and continues to grow around the world Interpol estimates 5-7% of world trade involves counterfeits This is equivalent to over USD 500 billion in lost sales Some facts

3 USA  FDA – Jan 2010 timeline for pedigree system  California – implementation delayed 1 year  Counterfeit Drug Task Force – RFID, 2D Bar Code Europe  EC – review of policy options in process  Target - Standardize T&T + Authentication across supply chain  EFPIA - focus Data Matrix ECC 200. Pilot Project to begin 4Q 2008 India  Confederation. of Indian Industry – CF, Piracy and IP Initiatives  FICCI – several national CF initiatives (“National Cause”)  ASSOCHAM – Pharma initiatives and related info.  OPPI – anti-CF guidelines  IDMA – regulatory affairs, seminars  Health Ministry to do a country wide survey Anti-Counterfeiting Initiatives 3 Bilcare © 2008 Privileged Information

4 Current Technology Options PRODUCT IDENTIFICATION Serial numbers Barcodes DATA MATRIX RFID & Chip PRODUCT SECURITY Holograms Covert Ink “Fingerprint” DATA MANAGEMENT PLATFORM Objective – Link Product Identification with Product Security in Real-Time 4 Bilcare © 2008 Privileged Information

5 Key Pharma anti-counterfeiting initiatives are focused on harmonizing Track & Trace and Authentication systems. Preferred solutions include:  2D DATA MATRIX, and  RFID But are these the best available solutions? Defining the Best Solution 5 Bilcare © 2008 Privileged Information

6 DATA MATRIX versus RFID Source: EFPIA, February 2008 DATA MATRIX ECC200 RFID Ability to read at distance/No direct line of sight required? Difficulty to modify / alter / copy ? Readability robustness? Efficiency of reading rates ? Business processes changes ? High speed and volumes ? Compatibility with Biologics (vaccines, biotech products) Volume of data to manage? Network complexity (EPC Global) - Harmonized Standards (EU/US/Asia) ? Privacy issues/objections/public concerns ? RFID Tag cost ~ 20 to 40 cents € Data Matrix cost ~ 0.1 to 0.3 cents € 6 Bilcare © 2008 Privileged Information

7 RFID: hard to copy but too expensive and too complex ECC 200: preferred technology, most feasible and cost effective Key weakness: easy to copy! Counterfeiting risk remains. Can current preferred Track & Trace solutions be combined with highly secure Authentication Technology that is cost effective and easy to implement ? Assessment 7 Bilcare © 2008 Privileged Information

8 The Breakthrough Solution – Track and Trace + Authentication Tamper Evident Label Proprietary Bilcare “Fingerprint” Unique, secure fingerprint ! DATA MATRIX or Linear Barcode (high density, i.e. 16 random numerical digits) = 8 Bilcare © 2008 Privileged Information

9 Key Features of Technology SECURE LABELS BASED ON u Robust composite material u Unique, complex texture and pattern or “Fingerprint” u Invisible to naked eye, but “machine readable” u Randomly generated pattern u Applied as low cost, tamper evident label SECURE LABELS BASED ON u Robust composite material u Unique, complex texture and pattern or “Fingerprint” u Invisible to naked eye, but “machine readable” u Randomly generated pattern u Applied as low cost, tamper evident label Unique, item level “Fingerprint” that is cost effective and impossible to copy 9 Bilcare © 2008 Privileged Information

10 Authenticator: Control Database Server Brand Owner Server The Bilcare Solution Company: ABC Expiry Date: Aug 2010 Trans Code: 11B1 CHZQ OT Serial Bar Code Fingerprint (e.g. ECC 200, GS1) # Authenticated Bilcare © 2008 Privileged Information

11 Key Advantages u Secure, non-reproducible, tamper-resistant u Combinable with all standard coding systems, including RFID u Cost effective and easy to implement u Provides protection throughout entire Pharma supply chain u Adaptable to current software – point of sale, reimbursement u Applicable to primary and secondary packaging 11 Bilcare © 2008 Privileged Information

12 Bilcare Fingerprint Technology The “Next Generation” of secure, flexible and cost effective anti-counterfeit technology Breakthrough Solution for Authentication and Pharma Brand Security 12 Bilcare © 2008 Privileged Information


Download ppt "Nanotechnology for preventing counterfeit … you can now fingerprint brand packs Avinash Mandale Global Chief Marketing Officer Bilcare Limited 1 Bilcare."

Similar presentations


Ads by Google