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Misrepresentation of the African CONTINENT “These barometers have deeply dug their talons into the fabric of our nation as notions which have become rigidly.

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Presentation on theme: "Misrepresentation of the African CONTINENT “These barometers have deeply dug their talons into the fabric of our nation as notions which have become rigidly."— Presentation transcript:

1 Misrepresentation of the African CONTINENT “These barometers have deeply dug their talons into the fabric of our nation as notions which have become rigidly accepted. There is no objective photographic examination which could call forth a fresher regeneration of a true concept of our continent.”

2 Content By: Joey Morgan Brandon Barber Jessi Eggleston Truman Self

3 Misrepresentation in the Media

4 My Africa...My Botswana -When you ask citizens in Springfield MO, what words come to their minds when they hear the word Africa...Poverty, corruption, no water, war, and elephants. -When we asked people in Botswana what they thought when they heard the word Africa...peace, beautiful, poverty, diverse, developing. What THEY want US to know… - we can be happy, - our systems work for us - we are all different - Africa is a CONTINENT not a country. - we are growing and maturing - Africa is beautiful - It is our home

5 Issues in Media Ethics “The Dark Continent” “We see mainly images of the starving child, Aids and disease; no traders except poor ones eking out a living; little education; no police except as enforcers of harsh regimes and mostly Africans as having no agency. They are basically bystanders in their own affairs, depending on ‘our’ beneficence as benign aiding dispensing Westerners. This situation amounts to a continuation of colonial ideologies of the African ‘Other’.”

6 Giving Aid to Charities is Not Working Thousands of people around the world give money to charities or want to help in some way but lack knowledge of real issues. First they might be donating based of guilt or pity or misconceptions about Africa that are fueled by negative images and misleading stories relayed by the media They might be unaware of alternative, more hands-on strategies to donate and help that can sometimes give better, more tangible results and are ultimately more satisfying for all concerned. Charities have their place, many help thousands of people every year. However, many of this help becomes temporary. Without the proper infrastructure, many of what these charities give to communities becomes short term. Don’t assume that Africa is all about poverty. It is extremely rich in resources both human and natural. Don’t assume that all TV images of Africa are riddled with starvation, war, HIV-AIDS etc… and be the reason to just donate

7 If You Want to Donate Try These Options 1.Make friends in Africa and find partners and doers that can help you get involved in ongoing or stagnant projects. 2.Target charities with a sharp focus on a particular area: health, new technologies, empowerment, education, infrastructure, rape centres, climate change, water, agriculture, etc 3.Find individuals, philanthropists and volunteers that are already active on the ground and liaise with them. 4.Plan a visit to Africa to see for yourself and make friends before donating? You might find what you really want to help with. 5.Do some research on your chosen charity before committing yourself to a donation, or support. INVEST by purchasing Fair and Direct Trade items ----> INVEST= Long Term Sustainability

8 What You See in the Commercials is ALL You See In the commercials you see sickness, hunger, and education. From aid most people live on less than a dollar a day, People who come for health get turned away since there are some many and so few that come to help. And the children that get to go to school is just that they graduate but there is not a job for them to help better themselves or their families.

9 Trade not Aid...What do you think when I say Africa? Are charities the answer? Whose job or responsibility is it to “SAVE AFRICA” How does the average person invest in Africa? How should businesses invest in Africa? How should these investments be promoted and advertised?

10 “A Matter of Ought NOT May” “Relativism taken to its limit becomes subjectivism; not the view that each culture or society has its own truth, but that each individual has his or her own truth.” “The media give us ways of imagining particular identities and groups which can have material effects on how people experience the world, and how they get understood, or legislated for or perhaps beaten up in the street by others…this is partly because the mass media have the power to represent, over and over, some identities, some imaginings, and to exclude others, and thereby make them seem unfamiliar or even threatening”.

11 Freedom From The Bad “ We don’t want to suffer from domination by others or powerlessness, lack of opportunity, pain, disease, misery, depression” “Many of the ads for African Charities use one or many of these angles to put pity in the mind of viewers so they can help free these African children from the bad” “It is much easier to say what has to be avoided than what needs to be achieved”

12 Kris Humphries And Kim Kardashian -In the divorce of Kris And Kim. Kims camp wanted it to look like Kris was slacking in their marriage to hurt Kim. The media talked about this in which Kris said it was misrepresentation. -Kris Stated he was just living his life.

13 Kelly Bensimon -Kelly said her portrayal on the Real Housewives Of New York City was false. She stated that reality stars will go out of their way to give fans the wrong impression -She Stated: “Its and edit for a television show. Each and everyone of us work really hard to entertain you. For people to take it seriously, that really disturbs me.”

14 Works Cited 100 years of photographic misrepresentation. (2014, August 4). Retrieved February 25, 2015, from Media representations of Africa: Still the same old story?, Spring 2007, Michael Mahadeo & Joe McKinney, Andrew Rugasira, A Case For Trade not Aid, https://www.youtube.com/watch?v=kbY45o6PF0shttps://www.youtube.com/watch?v=kbY45o6PF0s Let’s Save Africa Gone Wrong, https://www.youtube.com/results?search_query=let%27s+save+africa+gone+wrong+ How NOT to Give Money to Charities Working in Africa. (2010, March 6). Retrieved February 25, 2015, from Why Foreign Aid Is Hurting Africa. (2009, March 21). Retrieved February 23, 2015, from


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