Presentation on theme: "High School Business Heroes 2014 Seminar 1: Business Planning and Marketing Analysis March 4, 2014."— Presentation transcript:
High School Business Heroes 2014 Seminar 1: Business Planning and Marketing Analysis March 4, 2014
Agenda Feedback on Elevator Pitch Advancing Teams! Guest Speakers Dragica Lebo and Maya Amoah Professor Ambika Badh Phase 2 Intro – Business Plan Report Upcoming Events Questions, comments, concerns?
Elevator Pitch Feedback Edited documents with feedback will be emailed back to your team A variety of ideas presented Formatting of title, citations and bibliography Formal language; marketing concepts Peer and team editing Analysis and defining your plan
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Guest Speakers: Dragica Lebo Youth Project Manager, City of Hamilton – SBEC Maya Amoah Gr. 12 Student & Creator of Nebula Artwear Creating a Business Plan and Starting Your Own Business
Guest Speaker: Ambika Badh Professor of Marketing DeGroote School of Business, McMaster University Analyzing a Marketing Case
PHASE TWO: THE WRITTEN REPORT Comprehensive 4-page report including an in-depth analysis using primary and secondary research. Take the ideas presented in Phase 1 and expand on it Consists of an evaluation of your innovative ideas, a marketing plan, and implementation process Basis for selection of Top 10 teams
B USINESS P LAN R EPORT Criteria Evaluated out of 60 marks in total Research throughout report [18 marks] 2 different primary sources, 10 secondary sources Executive Summary [5 marks] Background info on AGH Summary of goals, findings and plan execution Business Plan and Implementation [28 marks] Explain creative idea and marketing strategy Describe implementation and its practicality Describe how target market’s perception of AGH as a result of the proposed campaign
Conclusion [3 marks] Summarize business plan and findings (no new content) Appendix (optional) Supplementary items that may disrupt report flow References [6 marks] Use Business Citation Guide to cite sources — More info in Submission Details package — Report Deadline: Friday, March 21 at 11:59pm – submit to firstname.lastname@example.org B USINESS P LAN R EPORT Criteria
Seminar 2 Tuesday, March 11 at 5:30-7:00pm, DSB 505 Drop-in help (during March Break) Seminar 3 Tuesday, March 18 at 5:30-7:00pm, DSB 505 Ines Perkovic from Innis Library Professor from DeGroote Upcoming Events: