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Corporate Marketing August 2011 2011 Primary Care Physician Survey.

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Presentation on theme: "Corporate Marketing August 2011 2011 Primary Care Physician Survey."— Presentation transcript:

1 Corporate Marketing August Primary Care Physician Survey

2 SLIDE 2 Survey includes 632 primary care physicians who use Epocrates software Survey Overview © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at Survey completed in August 2011 Physicians randomly selected to participate Practice Size Solo: 16% Partnership: 7% Small practice: 19% Mid-size practice: 14% Large practice: 25% Hospital: 15% Platform iPhone/ iPod Touch: 52% Android: 21% Blackberry: 6% Tablet device: 3% Windows Mobile device: 2% Palm Operating System: 8% Computer or laptop: 6%

3 Survey Highlights SLIDE 3 1/3 don’t feel prepared for the expansion of Medicaid Majority use Epocrates during office hours, with a patient 90% increase in PCPs saving >20mins/day using Epocrates 2500% increase in iPad usage Epocrates is most influential resource when making clinical decisions Lower reimbursements and lack of work/life balance are greatest concerns of PCPs

4 60% of PCPs Plan to Purchase a Tablet Device Within the Next Two Years SLIDE 4 © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at 4% Android OS 7% Windows 7 OS n= 631 Current tablet usage among PCPs 44% plan to purchase a tablet device within the next year44% 20% currently use a tablet device in their medical practice20% n= 609 n= 487

5 Only 25% are Very Satisfied with their EHR SLIDE 5 How long have you been using EHR? 12% - Dissatisfied EHR satisfaction n= 411 © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at

6 Confidence Low in Meaningful Use Requirements SLIDE 6 12% No, but I have an ePrescribing system 15% - No, I don’t have EHR System n= 631 n= 221 © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at Do you have an EHR system that will allow you to meet meaningful use standards as required by the HITECH Act? Yes 65% No, but I do have an ePrescribing system 12% No, but I do have an eLabs reference 1% No, but I do have other electronic medical interfaces 7% No, I do not have an EHR or any related components 15%

7 Over 35% of Non-EHR Users Plan to Adopt This Year SLIDE 7 When do you anticipate adopting an EHR in your practice? n= 221 n= 26 © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at

8 PCPs Prefer Communicating Through Online Patient Portal and Secure Messaging SLIDE 8 What forms of communication are you currently using with patients and which do you plan to implement in the next 1-2 years? © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at n= 631

9 Point-of-Care Sampling is More Effective Than Sales Reps SLIDE 9 How influential are the following on your decision to prescribe a certain medication? © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at n= 632

10 Patients Need to Inquire About Medications SLIDE 10 How confident are you that patients know what medications they’re taking? Almost 30% of PCPs identify mystery pills daily © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at n= 632

11 SLIDE 11 Cost Prohibited Care is the Greatest Patient Challenge* n= % believe costly care is the biggest challenge for today’s patient35% © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at * Excludes ‘other’ response

12 Lower Reimbursements Continue to be Physician’s Greatest Challenge SLIDE 12 © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at n= 631

13 Over 30% are Unsure They Can Handle the Influx of Medicaid SLIDE 13 Do you feel prepared to handle the influx of insured patients from the expansion of Medicaid? © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at n= 631 n=572 n=302

14 Epocrates Drug Reference is the Most Influential Resource Clinical Decisions SLIDE 14 © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at How influential are the following resources when making clinical decisions? n= 632

15 Nearly 70% Report Avoiding Errors Weekly with Epocrates Rx SLIDE 15 © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at Approximate ADEs or medical errors saved using Epocrates drug and formulary reference n= 632

16 Over 55% Save More Than 20 Minutes Daily Using Epocrates SLIDE 16 © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at Approximate time saved per day using Epocrates products Approximate time saved per day using Epocrates products n= 632

17 SLIDE 17 Over 50% Use Epocrates with a Patient 3 or More Times a Day © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at How many times a day do you use Epocrates and where do you use it? n= 632

18 PCPs Most Likely to Change Prescribing Description with Epocrates Rx* SLIDE 18 © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at 1% Never Influential prescribing features How often have you changed a prescribing decision based on Epocrates information? n= 632 * Compared to other specialties

19 SLIDE 19 DocAlerts are a Key Source for Information © 2011 Epocrates, Inc. All Rights Reserved. To learn more about Epocrates, please visit us at Over 50% learn new information from Epocrates DocAlerts Preferred methods of receiving new information from Epocrates DocAlerts 3.Message on Epocrates Homepage 4.Newsletter 5. Text Message n= 632


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