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Doing Good or Running Well? An Analysis of Wellness and Motivation to Participate in Fitness Fundraisers Michelle Bolwerk & Professor Peter Hart-Brinson.

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Presentation on theme: "Doing Good or Running Well? An Analysis of Wellness and Motivation to Participate in Fitness Fundraisers Michelle Bolwerk & Professor Peter Hart-Brinson."— Presentation transcript:

1 Doing Good or Running Well? An Analysis of Wellness and Motivation to Participate in Fitness Fundraisers Michelle Bolwerk & Professor Peter Hart-Brinson

2 Fitness Fundraisers

3 Why Do People Volunteer?  Values  Understanding  Career  Social  Enhancement  Protective (Clary et al., 1998)

4 What is Wellness? According to the National Wellness Institute:  Occupational  Physical  Social  Intellectual  Spiritual  Emotional (National Wellness Institute, 1976)

5 Event Just Us for Justice Run/Walk "Brute"al 5K Run/Walk Cruisin’ the Blues in my Running Shoes Run/Walk Pursuit of a Cure Run/Walk Booking it for Books Run Walk for Paws JDRF Walk to Cure Diabetes LocationEau ClaireStrumDurandArcadiaElk MoundMenomonieEau Claire Distance(s) 5 Mile 2 Mile ½ Mile 5K 10K 5K 4 Mile 2 Mile ½ Mile ~1 Mile2 Miles Beneficiaries International Justice Mission and Fierce Freedom Strum Community Foundation Food Pantry, Cross Country Team, Humane Society American Cancer Society Elk Mound Library Dunn county Humane Society JDRF Entry FeeNo Charge$25.00$15.00$25.00$20.00$25.00No Charge Number of Participants adults, 20 kids Gross Revenue $27,500 ($5,000 Fierce Freedom, $22,500 IJM) $1,000.00$1,600.00$38,500.00$1,806.00$10,000.00$48,000.00

6 Interview Questions 1.Why did you choose to participate in this fundraiser today? 2.What motivated you to actively participate instead of just donating money to the cause? 3.How does participating in this event make you feel? 4.How would you define wellness or wellbeing? 5.What do you think the outcomes of this race will be?  Notes: I gave several follow up questions to these answers when they were necessary such as: In which ways do you think your personal wellness has improved from doing this fitness fundraiser?

7 Number of Participants for Each Category of Motivations and Wellness General MotivationSpecific Motivation Values3915 Social2721 Fitness 2032 Enhancement1940 Understanding115 Protective01 Career10 Wellness Physical 43 Intellectual 20 Emotional 17 Social 12 Spiritual 4 Occupational 0 Note: Most responses were coded into multiple categories

8 Enhancement Motivation: Becoming More Healthy  “I’m trying to get healthier myself. And it’s a reason to get out there and walk.” (Female, Just Us for Justice) Result #1: Individualism

9 Fitness Motivation: Enjoy Physical Activity  “Well, I don’t really know that much about the cause. Um, it’s a convenient day to do a race. I race probably every two weeks and this just happened to be on a night that I had time to do it. I don’t really care about the cause or anything like that.” (Male, Just Us for Justice) Result #1: Individualism

10 Wellness  “Wellness I would say, well taking care of yourself. Getting out there, being active. You know, that’s another reason why I come out. Instead of just giving money, it’s something, I go out and I get to walk and the dogs get to walk.” (Female, Walk For Paws)  “Wellness and wellbeing is probably partly how your body is but also your state of mind and who you are and that’s kind of why I like these events because again, it brings people out and gets them out and thinking.” (Female, Walk for Paws) Result #1: Individualism

11 Value Motivation: Find Cure  “Well number one because Laura is my granddaughter. And I think, we can come up with a cure for diabetes, you know for all, young and old. I work in health care and I see just diabetes and the prevalence is so much on the rise in our young kids, our little kids, that I think the more that we can get out there and, the better we are, the better they will be. And hopefully we will be able to have a cure for them in their lifetime.” (Female, JDRF Walk to Cure Diabetes) Result #2: Altruism

12 Social Motivation: Spread Awareness  “I first heard about it through our church, the Bridge. And our pastors wife is very, this is very much her passion and once I learned about human trafficking and that it’s so huge, and that it happens right here in our own country in our own city even, I was like, I have to do something.” (Female, Just Us for Justice) Result #2: Altruism

13 Social Benefit: Build Community  Everyone seemed to know everyone else. When people arrived, they were greeting each other with hugs and smiles, asking one another how family members were doing and other personal conversations... Just about everyone there seemed excited and happy to be participating in this race for one reason or another. I really enjoyed this smaller group of fun runners because it felt like such a fun thing to do, not a obligation which running can feel like sometimes. (Field Notes, ‘Brute’al 5k Run/Walk) Result #2: Altruism

14 Summary  Individualistically and altruistically motivated  Wellness as individualistic motivation  Broad social benefits  Variation across events  JDRF Walk to Cure Diabetes  No Entry fee  Most money raised  Clear Values motivation  Cruisin’ the Blues in my Running Shoes  Entry fee  Split between three beneficiaries  Most people were unaware of cause  Not always inherently civic

15 References  Clary, E. Gil ; Snyder, Mark ; Ridge, Robert D ; Copeland, John ; Stukas, Arthur A ; Haugen, Okun, M. A., Barr, A., & Herzog, A. (1998). Motivation to volunteer by older adults: A test of competing measurement models. Psychology and Aging, 13(4),  Hettler, Bill. (1976). The Six Dimensions of Wellness. Retrieved from /sixdimensionsfactsheet.pdf /sixdimensionsfactsheet.pdf


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