Presentation on theme: "Creativity and Innovation There is a microscopically fine line between being brilliantly creative and acting like the most gigantic idiot on earth, so."— Presentation transcript:
1 Creativity and Innovation There is a microscopically fine line between being brilliantly creative and acting like the most gigantic idiot on earth, so what the hell - leap Cynthia Heimel
2 CBI 2002 UK Innovation Survey Internala general failure to prioritise innovation;the failure to use people-centred initiatives e.g. ideas training, suggestion schemes;the lack of an innovation ‘champion’ at Board level;the widespread failure to engage in ‘foresight’ activities;failure to maximise returns on investment in un-used ideas;poor management of the innovation process including ideas management and process review
3 NIEC NI Innovation Survey NI weakest regionNI 11th of 12 UK comparator regions re expenditure11% of expenditure was for grants (4.7% UK)Top 10 companies – 59% of research and development spendLittle of university research and development on NI industry
4 Creativity“The habit of continually doing things in new ways to make a positive difference to our working lives”
6 Definitions of Creativity Creativity - Bringing into existence an idea that is new to youInnovation - The practical application of creative ideasCreative thinking - An innate talent that you were born with and a set of skills that can be learned, developed and used in daily problem-solving.Creative people - Those people who do not suppress their innate creativity and who their creative ability in various aspects of life.
7 How we Think? Reductionist Rivers of thought Look for similaritiesWe become socialisedPerceptionsOur brain hard wired against creativityRivers of thoughtNeed expansionist thoughtsNeed lateral thinking to trick our brainsStimulus
9 Ten Pattern Breaking Ideas Change your route to workRead something differentMeet new peopleGet out of your normal environmentAsk family (especially children) to help solve a problemTake more time and always generate options before choosingTake time out in a refreshing environmentTake a walk – ‘get out more’ – to see and thinkListen to music (what is no.1?)Reinvent your job role and style at least once a year.
10 Creativity Assess creativity Build a culture of creativity Illustrate that it is being led and is acceptable behaviourReward itTrain people in it
11 The 4P’s of CreativityPositivityPlayfulnessPassionPersistence
12 Creative Icons Identify a creative icon Why are they creative? How does this relate to you?Why?
13 Barriers to Creativity About human behaviourAttitudeSkillsStructureEnvironmentBehaviours
15 Freshness Four River-Jumping Techniques Re-expression – finding an alternative way of describing or experiencing the issueRelated worlds – finding an alternative but similar issue or benefit in another fieldRevolution – identifying, then deliberately challenging the rules and assumptions – using “what if ?” scenarios e.g. what if we did nothing or what if we halved or doubled the budgetRandom links – using a deliberate connection with a random item – must be random and you must find a connection
16 GreenhousingYoung ideas easy to destroy – not rapid fire emergency roomNeed SUNSuspend judgementUnderstandNurtureAvoid RAINReactAssumeINsist
17 Realness Stop talking How can I make it real for an audience A revolution in the way we behaveLoop the loop – Dyson – over 5,000 prototypesEncourage imperfectionShare the realnessShow meWhat I hear, I forgetWhat I see, I rememberWhat I do, I know.
18 Momentum The management of energy Unrelenting energy and excitement Contagious – but so is inertiaLess meetings – more actionSeek alignment of othersCreate a short term crisesJust say no
19 Signalling A behaviour with three distinct stages Tune In,Choose to Act andPropose a responseBrush-offs are not goodTell others how you want them to reactNavigate between the world of business and creativityGive people space
20 Courage Bravery Expose yourself to potential judgement Rabbit in the headlights.
21 What Hinders Ideas Generation? Looking for the right answerApproaching problem solving as a “serious” businessAvoiding making mistakes as far as possiblePushing yourself even when tired to keep working on a problemAsking advise only from “experts”Dismissing all “silly” ideas
22 What Hinders Ideas Generation? Telling your ideas only to people who will agree with or support themKeeping quiet when you don’t understand somethingFollowing the motto “If it isn’t broken, it doesn’t need mending”Not having a system of recording ideas that come to you
23 What Helps Ideas Generation? Looking for lots of possible right answersHaving fun with problem solving and “play” with ideasAccepting mistakes as a natural by-product of the creative processTaking deliberate breaks when you put the problem on the back burnerGetting information from a variety of sources
24 What Helps Ideas Generation? Using your sense of humour as a rich source of possibilitiesEncouraging feedback from a variety of sources including a “Devils advocate”Asking “stupid” questionsContinually looking for ways to improve all products, services and systemsKeeping an “ideas note-book” to record all good ideas
25 Creative Problem-Solving Generating IdeasBrainstormingAssessing IdeasPrioritising the ideas and then building on them
26 Analysis of Cause and Effect Ishikawa ‘fishbone diagram’Five Why’sMind mappingDO ITDefine the problemOpen mind and apply creative techniquesIdentify best solutionTransform