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Ray Newton Professor Emeritus Northern Arizona University.

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Presentation on theme: "Ray Newton Professor Emeritus Northern Arizona University."— Presentation transcript:

1 Ray Newton Professor Emeritus Northern Arizona University

2 Tourism Is Economic Development: Direct Impact  Services – fuel, banks, medical, etc.  Retail businesses  Lodging  Meals - Restaurants  Attractions – Cultural, Historical, Recreational (Spectator or Participant)

3 Tourism Is Economic Development: Indirect Impact  Jobs  Tax revenues  Community image  Commercial opportunities and growth  Community growth, expansion of goods and services

4 Recent Trends  Employment declined 5.7 percent  Spending declined 10.2 percent  Tax receipts declined 8.1 percent  Visitation declined 7.5 percent Source: Dean Runyan Associates (Portland, OR)

5 Visitor Spending Source: Dean Runyan Associates (Portland, OR)

6 2008 Tax Impact of Tourism Graph 1 and 2 Source: Dean Runyan Associates (Portland, OR)

7 What we Know About Arizona Visitors  See handouts Source: Arizona Office of Tourism

8 Tourism = Financial ROI And Emotional ROI  Effective tourism promotion is, “…selling of memories”  Pre visitor expectations are positive  Post visitor memories – positive or negative or both?

9 Most Vacation Memories  Retention of experiences:  Visual  Emotional  Physical  Sociological  Historical  Educational

10 Your Personal Tourism ROI  What did you enjoy and why?  What did you not enjoy and why?  Were your expectations met?  Did you have a positive ROI?


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