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Published byHumberto Cheston Modified over 3 years ago
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Ray Newton Professor Emeritus Northern Arizona University
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Tourism Is Economic Development: Direct Impact Services – fuel, banks, medical, etc. Retail businesses Lodging Meals - Restaurants Attractions – Cultural, Historical, Recreational (Spectator or Participant)
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Tourism Is Economic Development: Indirect Impact Jobs Tax revenues Community image Commercial opportunities and growth Community growth, expansion of goods and services
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Recent Trends 2008 - 2009 Employment declined 5.7 percent Spending declined 10.2 percent Tax receipts declined 8.1 percent Visitation declined 7.5 percent Source: Dean Runyan Associates (Portland, OR)
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Visitor Spending Source: Dean Runyan Associates (Portland, OR) 2008 - 2009
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2008 Tax Impact of Tourism Graph 1 and 2 Source: Dean Runyan Associates (Portland, OR)
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What we Know About Arizona Visitors See handouts Source: Arizona Office of Tourism
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Tourism = Financial ROI And Emotional ROI Effective tourism promotion is, “…selling of memories” Pre visitor expectations are positive Post visitor memories – positive or negative or both?
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Most Vacation Memories Retention of experiences: Visual Emotional Physical Sociological Historical Educational
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Your Personal Tourism ROI What did you enjoy and why? What did you not enjoy and why? Were your expectations met? Did you have a positive ROI?
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