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A THIRD PARTY MONITORING ACROSS THE CITIES FOR THE CAMPAIGNS AS SOON AS THEY ARE ACTIVATED AND THE COMPETITIVE INTELLIGENCE REPORTING (CIR), BY REPORTING.

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Presentation on theme: "A THIRD PARTY MONITORING ACROSS THE CITIES FOR THE CAMPAIGNS AS SOON AS THEY ARE ACTIVATED AND THE COMPETITIVE INTELLIGENCE REPORTING (CIR), BY REPORTING."— Presentation transcript:

1 A THIRD PARTY MONITORING ACROSS THE CITIES FOR THE CAMPAIGNS AS SOON AS THEY ARE ACTIVATED AND THE COMPETITIVE INTELLIGENCE REPORTING (CIR), BY REPORTING  IN REAL TIME  DIGITALLY  THROUGH CUSTOMIZED FORMAT  THROUGH WEB-BASED APPLICATION  IN HIGHLY SECURED ENVIRONMENT  WITH ARCHIEVED IN EXCLUSIVE FOLDERS AT FTP SERVERS  MADE ACCESSIBLE ANYWHERE, ANYTIME THROUGH PROTECTED LOGIN PASSWORD

2  Competitive Intelligence Reporting (CIR)  The data across all the sites in each of the 40 cities will be gathered on weekly for Metro Cities and Fortnightly/FORTNIGHTLY for other cities from the respective centres.  After due verification, scrutiny, data-entry and processing of the data the same will be available by 10 th of every month for the previous month.

3  Competitive Intelligence Reporting (CIR)  Once the data is ready in our Website, subscriber can login with exclusive passwords and analyse the data on the following specs:  Monthwise-Weekwise (periodical frequencywise selection criteria)  Zonewise – Statewise – Citywise (geographical selection criteria)  Mediatypewise  Industrywise, Category-groupwise, Categorywise, Brandwise, Captionwise (competitive brand specs)  Each and every site retrieved for information will bear the photograph of the particular time.

4 Customised Real Time Campaign Monitoring This module is developed to achieve a real time, online, status tracking report of any campaign from anywhere anytime. The entire logistics involved in the deliverance is digitally managed. The centric,non-linear process flow saves lot of precious time in accessing the data in real time Archive of the campaign monitoring reports for specified time

5  RELATIVE ADVANTAGES  CUSTOMISED EXCLUSIVE SOFTWARE BASED  ELIMINATION OF MANUAL PROCESSES  HIEGHTENED EFFICIENCY  TIMELY REPORTING  FASTER ACCESSIBILITY  CLOSEST ACCESSIBILITY  REPORTS IN SECURED ENVIRONMENT  ARCHIVED DATA FOR FUTURE REFERENCE

6 ZONESTATECITYFREQUENCYZONESTATECITYFREQUENCY EASTWEST BENGALKOLKATTAWEEKLYNORTHDELHI WEEKLY SILIGURIFORTNIGHTLY DELHI NCRWEEKLY WESTGOA FORTNIGHTLY HARYANAROHTAKFORTNIGHTLY GUJARATBARODAFORTNIGHTLY HIMACHAL PRADESHSHIMLAFORTNIGHTLY AHMEDABADFORTNIGHTLY JAMMU FORTNIGHTLY SURATFORTNIGHTLY PUNJABLUDHIANAFORTNIGHTLY MADHYA PRADESHBHOPALFORTNIGHTLY AMRITSARFORTNIGHTLY INDOREFORTNIGHTLY JALANDHARFORTNIGHTLY MAHARASHTRANAGPURFORTNIGHTLY RAJASTHANJAIPURFORTNIGHTLY PUNEWEEKLY JODHPURFORTNIGHTLY MUMBAIWEEKLY UDAIPURFORTNIGHTLY SOUTHANDHRA PRADESHHYDERABADWEEKLY UNION TERRITORYCHANDIGARHFORTNIGHTLY VIJAYAWADAFORTNIGHTLY UTTAR PRADESHLUCKNOWFORTNIGHTLY VIZAGFORTNIGHTLY KANPURFORTNIGHTLY KARNATAKABANGALOREWEEKLY AGRAFORTNIGHTLY MANGALOREFORTNIGHTLY MEERUTFORTNIGHTLY KERALAKOCHIFORTNIGHTLY BIHARPATNAFORTNIGHTLY TRIVANDRUMFORTNIGHTLYNORTH-EASTASSAMGUWAHATIFORTNIGHTLY TAMIL NADUCHENNAIWEEKLY MADURAIFORTNIGHTLY

7 HO FRONT OFFICE DATA COMPILATION CLIENT SERVICE MANAGEMEN T FIELD OPERATION 4 MEGA-METROS 18 FOs 4 EXECs 2 METROS 4 FOs 2EXECs 2 MINI METROS 4 FOs 31 ‘A’ CITIES 1 FO each 31 FOs BACK OFFICE SYSTEM ADMIN DEOs (12)

8 SCOPE OF OPERATION  ON FIELD  Team63  Cities Covered  Mega metros, Metros, Mini Metros, ‘A’ cities 39  Media Type  Billboards, Bus Shelters, Cantilevers, Gantries, Neon Signs, Utilities,  Railway Safety Panels (RSP), Unipoles, Railway Panels,  Audit Frequencies  Weekly Audit, Fortnightly Audit, FORTNIGHTLY Audit  DATA CENTRE  Team 15  Extensive database covers Industries 14 Category Groups 97 Category 452 Brands Sub Brands 50757

9 Services & Key Clients  Generic services : Weekly audited Competitive Intelligence Reporting (CIR) (reports of all the sites in 8 Mega Metro and Metro cities. FORTNIGHTLY audited CIR reports of all the sites in 31 Cities.  Ogilvy AOR (O & M and Wall Street)  For CIR as well as exclusive campaign monitoring.  Portland India Outdoor  For CIR as well as exclusive campaign monitoring.  Madison (Platinum & Moms)  OAP  SELVEL PUBLICITY  For exclusive campaign monitoring  Integrid Media  For CIR at Mumbai and Kolkatta.  Pioneer Publicity  Laqshya Media  Brand Connect Communications  Green line

10 Services & Key Clients  Value added Services : Campaign monitoring, Census data of all the sites, Tracking activations.  Census data for Mumbai city to Percept.  Census data to MRUC for IOS survey  Tracked activational promo of Clinic All Clear and Lifebuoy Active over 4 Metros for Unilever.  Tracked Road show activity for the serial Mahabharat for 15 North Indian cities on behalf of INX Network (channel 9X).

11  Way ahead plan  GGM (Gui Guided Monitoring)  Geo mapping of every site with Lat lang coordinate  Tag every site with RFIDs  Automated tracing of every campaign using RFIDs through GPRS system  Transit Media Monitoring  Metro Rail Branding Monitoring  Mall Brandings, Activations Monitoring

12  Why TOM? ‘TIME’ has been a pioneer in Media tracking, be it TV or Radio or OOH. Tracking, monitoring, generating CIR analysis has been our core activities, applying the prevailing state -of – Art technology at every phase. With more than a decade old experience in handling the challenging on field oriented task, we could scale the height of covering 39 cities across the country with 70 plus strong dedicated team.

13  Goal “To provide an integrated and one-stop solution for the entire OOH Tr(sp)end Tracking extending across all segments.” To achieve this goal the scope of operations and the infrastructure are to be re- engineered with the association of most acclaimed Industry leader.  MISSION  Sustainability  Evolving  Incorporating latest Technology  Effective association with the acclaimed Industry leader  Good Client Profile


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