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How the Middle East Tweets: The Most Connected #MidEastTweets November 2012.

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Presentation on theme: "How the Middle East Tweets: The Most Connected #MidEastTweets November 2012."— Presentation transcript:

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2 How the Middle East Tweets: The Most Connected #MidEastTweets November 2012

3 Introduction In summer 2012, Portland and Tweetminster conducted a unique study into the use of Twitter in the Middle East. Portland has analysed the influencers in the Middle East and produced the most comprehensive map of Twitter connectivity between influencers across the region. This analysis was complemented by a survey of the top 500 most connected Twitter users. The first of its kind in the region, How the Middle East Tweets provides a unique view of connections between users and countries across the region. #MidEastTweets

4 xxxxx #MidEastTweets

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6 Middle East’s 50 most connected #MidEastTweets

7 UAE’s most connected #MidEastTweets

8 Key findings

9 The top 50 tweeters are Egypt 17 Bahrain Saudi Arabia Lebanon UAE Qatar Jordan Kuwait #MidEastTweets

10 The top 50 tweeters are 38% commentators 36% journalists 18% politicians or government officials #MidEastTweets

11 The top 50 tweeters are male 66% female 30% organisations 4% #MidEastTweets

12 Top tweeters mainly use Twitter to 78% discuss politics 67% use Twitter for national news …but it is also way to share news 54% use Twitter for international news #MidEastTweets

13 Top tweeters mainly use Twitter to “I most often tweet about…” 67% #MidEastTweets 5% 78% 14% 20% 54% 13% 21% 32%

14 Conclusions

15 Political and government figures are now adopting Twitter as a mainstream tool for communications and engagement but other voices are also breaking through Politics is the most common theme for discussion on Twitter but it is also used for news and socialising Women are becoming more active on Twitter but most of the top 50 are men Egypt’s Twitter users have the most connections across the region #MidEastTweets

16 About Portland

17 International consultancy specialising in strategic communications and reputation management in the digital age Trusted by the world’s most successful individuals, businesses and governments Experienced consultants who have worked on the front line in Westminster, Washington, Fleet Street, UN, European Union, UK Foreign Office and World Economic Forum Pioneers in integrated communications campaigns engaging politicians, global opinion leaders, decision-makers, consumers and media Leaders in digital reputation management and social media campaigns Follow us


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