Presentation on theme: "Color Considerations Presentation format Corporate identity Mood."— Presentation transcript:
Color Considerations Presentation format Corporate identity Mood
Presentation Format Slide and Screen shows-- Dark background Light text Light text contrasts against dark background.
Presentation Format Transparencies-- Light background Dark text Light background lets light through for dark text to be read.
Corporate Identity Logos Publications Packaging
Mood Restful-- Greens Blues
Mood Stressful, exciting-- reds oranges
Mood Corporate look-- Shades of gray
Mood Rich mood-- Shades of purple
Mood Seasonal-- Pastels for spring Earth tones for autumn
Response to Colors Use strong colors for business presentations! Usually NO Pastels
Response to Colors Colors and symbols are also cultural.
Pacing Separate topics with color Change color for opposing view
Elements of a Presentation Use consistent wording Use brief wording Include a title/introductory slide and a closing slide Reflect purpose of presentation throughout
General Guidelines Bulleted items: No more than 7 at each level No single bullets! Words: No more than 7 per item Levels: No more than 2 per slide Text: No smaller than 24 points
Other Considerations Hardware limitations Changing media
Hardware Limitations Where will it run? Your computer Foreign computer
Consider Your Audience Audiences are becoming more presentation literate They are bored with “same” looks Uniqueness can add impact Know your audience 10% are color-blind Beware of experiential differences
Presentation Basics Be consistent Strive for simplicity Always do a “test drive” Consider the audience