Presentation on theme: "City Cycling 101: Selling to a New Urban Bicycling Market Mike Bennington Grant McLean."— Presentation transcript:
City Cycling 101: Selling to a New Urban Bicycling Market Mike Bennington Grant McLean
Drivers to Promote Cycling Lake Sagaris, 2012
Bicycle Sales Trend In Canada
Bicycle Sales - Market Channels
Shift towards Pavement bikes Bicycles for pavement riding have increased in sales. Mountain bikes no longer the dominant product category.
Competition for the Enthusiast Customer
Cycling Participation Trend
Participation Frequency The “hardcore” frequent cyclist is the minority type of cyclist.
Urban Cycling Participation Trends
Downtown Toronto Cycling mode share Cyclists in North American cities often spend more money per capita than drivers and transit users: In Toronto and Portland, after pedestrians, cyclists are responsible for the largest monthly per capita spending within a particular area. -OTREC, 2012; TCAP, 2009; 2010 In New York’s East Village – where bike lanes are in place – cyclists top all groups, including pedestrians, in monthly per capita spending. -Transportation Alternatives, 2012 Bikeportland.org Data Sources: City of Toronto Open Data 2012 and Transportation for Tomorrow Survey, 2006 Emily Watt, 2012
Montreal Downtown Cycling Bikeportland.org source: Godefroy and Morency, 2012
Participation Summary New cycling Opportunities Urban Young riders Female cyclists New Canadians Moving up
Changing Transportation Behaviour
Word on the Street What’s your local bike store?