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Kickoff Planning Session January 2015. 2 Working Together to Increase Preparedness  The Ready Campaign promotes four universal building blocks of emergency.

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Presentation on theme: "Kickoff Planning Session January 2015. 2 Working Together to Increase Preparedness  The Ready Campaign promotes four universal building blocks of emergency."— Presentation transcript:

1 Kickoff Planning Session January 2015

2 2 Working Together to Increase Preparedness  The Ready Campaign promotes four universal building blocks of emergency preparedness: Be Informed, Make a Plan, Build a Kit, and Get Involved.  America’s PrepareAthon! SM builds on this awareness to motivate action— and encourages individuals and organizations to take simple, specific actions to increase their preparedness for a potential local disaster.  Citizen Corps and CERT provide grassroots infrastructure to engage the whole community.

3 3  A national community-based campaign for action  Emphasis on increasing emergency preparedness through hazard-specific drills, group discussions, and exercises  National PrepareAthon! Days every spring and fall  Free resources and tools for different hazards:  Earthquake, flood, hurricane, tornado, wildfire, and winter storm

4 4 Campaign Goal Build a more resilient Nation by increasing the number of individuals who:  Understand which disasters could happen in their community;  Know what to do to be safe and mitigate damage;  Take action to increase their preparedness; and  Participate in community resilience planning.

5 5 Research-Based Design  Delivers preparedness information through trusted community members;  Promotes peer-to-peer discussions within and across community networks;  Supports behavior change through experiential learning; and  Provides platform to make preparedness a social norm.  Learn more: FEMA, Preparedness In America: Research Insights to Increase Individual, Organizational, and Community Action, September 2013; and  Visit

6 6  National PrepareAthon! Days: April 30 and September 30  Selection of Hazards Focus: Earthquake, flood, hurricane, tornado, wildfire, and winter storm  All Community Sectors are Called to Take Action:  Workplace  K – 12 schools  Houses of worship  Community-based organizations  Institutions of higher education  Participant Resources Available for All Hazards National PrepareAthon! Days

7 7  Hazard specific  Protective actions, preparedness actions, mitigation measures  Sector specific  K-12 schools, institutions of higher education, workplaces, faith-based organizations, community organizations, individuals and families and local leaders  National Days of Action twice a year: Spring and Fall  April 30 th Tornado, Hurricane, Flood and Wildfire  September 30: Earthquake, Hazardous Materials, and Severe Winter Weather  October : Great Shakeout Day of Action earthquake drills held nationwide  National resources for local action  Customize local events using the “PrepareAthon!” sub-brand.  Action at Three Levels:  Individual: A preparedness action everyone can do that will make a difference for a specific disaster; is no-cost, and can be done in many venues.  Organizational: A scenario-based discussion to walk managers through their organization’s plans for disaster response.  Community: HSEEP-based TTXs emergency managers can use for whole community planning. Campaign Structure

8 8 Benefits of America’s PrepareAthon!  Creates a model for others, spurring dialogue and action.  Complements and strengthens existing disaster awareness initiatives  Provides a forum to engage individuals of all ages on the importance of preparedness.  Demonstrates commitment to the health and safety of the community.

9 9 Benefits of America’s PrepareAthon!  Provides a platform for volunteers to learn about and become force multipliers for disaster preparedness.  Is low cost and scalable.  Enables ownership – able to sub- brand through easily accessible, downloadable and customizable promotion materials.

10 IndividualsFamiliesSchoolsWorkplaces Community Organizations Local Leaders 10 Faith-Based Organizations America’s PrepareAthon! is for Everyone

11 11 How to Prepare for a Tornado Day of Action: Prepare your People Day of Action: Prepare Your Organization Whole Community Tabletop Exercise WORKPLACES INDIVIDUALS & FAMILIES K-12 SCHOOLS INSTITUTIONS OF HIGHER EDUCATION COMMUNITY-BASED ORGANIZATIONS FAITH-BASED ORGANIZATIONS America’s PrepareAthon! Playbook (tailored for each sector above) TORNADO How to Prepare for a Hurricane Day of Action: Prepare your People Day of Action: Prepare Your Organization Whole Community Tabletop Exercise HURRICANE How to Prepare for a Wildfire Day of Action: Prepare your People Day of Action: Prepare Your Organization Whole Community Tabletop Exercise WILDFIRE How to Prepare for a Flood Day of Action: Prepare your People Day of Action: Prepare Your Organization Whole Community Tabletop Exercise FLOOD Tools and Resources Make Implementation Easy

12 12 Participant Resources How to Prepare Guide Day of Action For K-12 Schools: Prepare your People Day of Action For K-12 Schools: Prepare Your Organization WORKPLACES K-12 SCHOOLS INSTITUTIONS OF HIGHER EDUCATION COMMUNITY-BASED ORGANIZATIONS FAITH-BASED ORGANIZATIONS America’s PrepareAthon! Playbook For K-12 Schools TORNADO Individual Level Preparedness Action: Discussions on tornado preparedness using How To Prepare Guide Practice a school-wide drill to safely move students/employees to protective location. Organizational Level Preparedness Action: TTX with tornado scenario tailored for schools. This scenario guide and PPT walks managers through their plans to prepare for, respond to and recover from a tornado. Individual Level Preparedness Action: How To Prepare: Tornado

13 13  Prepare Your Community:  Work with all members of your community to host interactive and simple activities to increase preparedness throughout the year.  Prepare Your Organization:  Conduct a drill or preparedness activity that will make your employees, staff, and volunteers more prepared at home and at work.  Promote America’s PrepareAthon!  Use your organization’s networks to highlight and promote America’s PrepareAthon! and National PrepareAthon! Day Ways to Participate America’s PrepareAthon! is designed to work within your organization’s infrastructure to allow you to determine what preparedness activities are best for your employees, staff, volunteers and the people you serve.

14  Overview handout and PowerPoint  Fact sheet, FAQs, Talking points  Communications Toolkit  Media Event Planning Guide  Bifold brochure for organizations  Resource Catalog  Digital invites, web badges, banners  Customizable general and hazard-specific posters  Animated Videos Promotional Materials 14

15 15 Promotional Materials – General

16 16 Promotional Materials - Tornado

17 17 Promotional Materials – Flood

18 Smyrna, Georgia’s PrepareAthon! Campaign 18

19 19 Smyrna’s Example  Date: March 21 st and 22 nd, 2014  Key Partners: City of Smyrna EMA, Smyrna Citizen Corps Council, Emory Adventist Hospital, Cobb County Schools, Cobb-Douglas Public Health Department, Atlanta Red Cross, Georgia Emergency Management Agency, National Weather Service, FEMA Region IV.  Event Type: Community-Wide Tornado Drill, Hospital Exercise, and Family Preparedness Expo

20 20 Smyrna’s Example March 21 st Community Wide Tornado Drill Agenda  9-10:00 AM EST –Smyrna schools conduct Tornado Drill  11:00 AM EST – Media Briefing  12:00 PM – Community Wide Tornado Drill  1:00 PM – 4:00 PM – FEMA Supported Full Scale Exercise

21 21 Smyrna’s Example Saturday,March 22 nd Family Preparedness Expo  10:00 AM EST – 2:00 PM EST  Preparedness Expo to be held at Smyrna Elementary  Activities to include: Red Cross Education, Generator Safety, Chainsaw Safety, Blood Drive, Disaster Kit Demonstration, Smyrna Swat Team, Food Safety (Public Health), private vendor demonstrating disaster preparedness items and classes, Boy Scouts demonstrating safety activities, Neighborhood HOA Cert Team registrations.  Food Trucks

22 22 Ways to Customize Your Event Ready Smyrna PrepareAthon  Created Ready Smyrna Website  Developed Outreach Collateral Materials  Distributed outreach materials as inserts in City Water Bill  Targeted the Business Community and Partnered with the Red Cross to promote the Ready Rating Program.  Partnered with the local Hospital to include major exercise as part of their Community Day of Action.  Involved local Emergency Management and Citizens Corps Council.  Launched a Ready Smyrna PrepareAthon App next Friday during their Community Preparedness Day activities.

23 Greg Padgett, Regional Preparedness Liaison (CTR) FEMA Region IV (678) Contact Information

24 An Overview of Spartanburg County’s PrepareAthon! Doug Bryson Spartanburg County Emergency Management 24

25 Severe Weather Awareness Week  March 8 – 14, 2015  Tornado Drill – 9am  GOAL: Increase the number of individuals and businesses participating in the drill by utilizing our partners, websites, social media, local media, and the ENS System 25

26 Dissemination of Information  Website: and  Social Media – SCOEM’s Facebook and Twitter  Social Media – CERT’s Facebook and Twitter  Local Media Outlets – To include but not limited to: Spartanburg Herald, Ch 7, Ch 4, Ch 21, etc  ENS System – Code Red 26

27 CODE Red  Has agreed to reimburse the minutes utilized for this campaign (therefore the notifications are free)  The Business call will reach approximately 14,314 contacts and the Residential call will reach 73,006 contacts.  At the end of each message, contacts will be prompted to press 1 if they plan on participating in the Tornado Drill or Press 2 if they plan are declining to participate in the Drill.  The final results will show us the percentage of county participants who plan to participate  This message will go out the day of the Tornado drill, no later than an hour before the drill and no earlier than 30 minutes prior. 27

28 CONCLUSION  Spartanburg County’s PrepareAthon! initiative will result in the largest number of County Residents and Businesses simultaneously conducting Tornado drills at their respective homes/businesses in history.  The initiative will result in little to no costs due to the unbelievable support of our Code Red system, local media, FEMA, and followers on Social Media.  This event will allow Spartanburg EMA to gauge how participation in the Statewide Tornado Drill varied, if any, among individuals and businesses. 28

29  Our call out will provide invaluable data that can show how successful our efforts really were.  Based on this data we can have a brief After Action meeting and create a better campaign from the lessons learned during this campaign 29

30 Questions? 30


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