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Replacing Resumes With LinkedIn Profiles aroi Practical LinkedIn Applications for Career Services Suzanne Scott-Trammell, MEd, GCDF Molly Wasko, PhD.

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Presentation on theme: "Replacing Resumes With LinkedIn Profiles aroi Practical LinkedIn Applications for Career Services Suzanne Scott-Trammell, MEd, GCDF Molly Wasko, PhD."— Presentation transcript:

1 Replacing Resumes With LinkedIn Profiles aroi Practical LinkedIn Applications for Career Services Suzanne Scott-Trammell, MEd, GCDF Molly Wasko, PhD

2 Presenters

3 What’s Next in Outcomes Reporting LinkedIn Solutions for Getting Better Data UAB’s Data Solutions Creating a Culture for LinkedIn Integration LinkedIn Profiles = Electronic Resumes Agenda

4 We can’t rely on alumni to update information through self-report Current methods of tracking employment are expensive, manually intensive & prone to error The Problem?

5 What’s coming? What’s here? Post-graduate jobs data is a MUST HAVE!

6 Employment Data is Next!

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10 All of this information is on Current Location Current Industry LinkedIn URL Current Position Current Employer Dates Employed Graduate School

11 What is 259M + ©2013 LinkedIn Corporation. All Rights Reserved. professionals 3M + companies industries Executives from every Fortune K + college and university alumni groups 64% 64% outside the U.S. company 30M + students and recent grads

12 Can we require students to build a LinkedIn profile (e.g. built into curriculum)? a Can we include LinkedIn profiles in our career action plans for students? a Do you use some of the quick tips and/or videos to train students? LinkedIn Student Video Current student trends Deep Dive Considerations

13 Data SourceNumber Responding% Responses Exit Survey (after 6 mo)665 out of 2,288 29% response rate Currently Employed seeking employmt w/ job information w/ grad school info awaiting admission “yes” seeking 179 gave co. names 73 gave names 77 48% of respondents 53% of respondents 27% of total 11% success 12% waiting LinkedIn Profiles found 712 (246 NEW usable) Knowledge Rate (Usable placemt data) 911 ( )40% resp w/ good data (validated by emp dates) Updated information 24New info (diff from survey) Experiential Participation (survey only) % UAB Results From

14 Rules for Data Inclusion MethodDisplay/Eliminate Start_TimeFilterDisplay BLANKS Term CodeFilterSelect Desired Term Code Employer Match-Update FilterDisplay New Current Position Filter & Manual Eliminate non-degree positions Year HireFilterEach term: Start date = beginning of prior term Month Hire Filter & Manual Each term: Start date = beginning of prior term

15 NACE Guiding Principles for “knowledge rate” Relevant data may be provided by employers, or obtained through other sources (LinkedIn profiles, other online sources, …) Data collection protocols … should involve institutional research offices NACE Standards & Protocols for Collecting & Disseminating Data

16 UAB “Required” Survey Results – Data SourceNumber Responding% Responses Exit Survey1,459 out of 2,643 55% response rate Currently employed seeking employmt w/ job information w/grad school info awaiting admission “yes” seeking 733 gave co. names 122 gave names % 60% of respondents 46% of total 8% success 17% waiting Experiential Participation1,332 91% Some students reported both employment & grad school “Required” survey collects experiential participation and Career Services interaction Experiential = any experience: internships, volunteering, research, clinicals, co-ops, student teaching, part-time job in field, …

17 Process Flow Chart at UAB

18 MethodTypes of ElementsMetrics Exit Survey Job Title Employer Salary Grad School Experiential Participation Interaction w/ Career Office Response Rate % Employed Avg Salary % Grad School % Participation & Rating LinkedIn Data Screen Job Title Employer Grad School Dates Employed Match Rate % Employed % Grad School % Employed due to Degree 3 Month Follow Up /Phone Job Title Employer Salary Grad School Response Rate % Employed Avg Salary % Grad School Overall Success Job Title Employer Salary Grad School Year:Year comparison Overall % Tracked Overall % Employed Average Salaries Overall % Grad School Changes Since Last Year Sample Impact Matrix

19 You can’t find them if they’re not out there How to effectively integrate LinkedIn ® features as part of your career services offerings Getting Students Signed Up

20 What department and program alliances exist? Who is your strongest faculty ally in that department? Which courses does it make sense to align with? What materials do you need? What is the date you will implement into the curriculum? Sample course exercise and grading rubric available for download with this presentation Creating a Culture for LinkedIn Integration

21 Building a Profile

22 Use the drop-down options that LinkedIn® offers whenever possible – these are typically also network hyperlinks Building a LinkedIn ® profile

23 Just sign up for a free account Building a LinkedIn ® profile

24 LinkedIn® prompts you on stuff you need to complete your profile Building a LinkedIn ® profile

25 Key features You are 7 times more likely to be viewed with a professional photo Offer professional headshots & Advise students to use a catchy headline

26 Key features Create a custom LinkedIn® URL

27 Key features Add a portfolio of work in a variety of formats to show off your talents

28 Use a professional address – use.edu and list personal account Make sure to use proper business English Upload a professional image – OR NONE! Create a compelling headline – not “Student at …..” List current position (if applicable) and at least 2 past positions Complete the summary section – one short paragraph; bullet points Complete the “specialties” and “interests” sections Seek Recommendations Join groups Use the new “Get discovered” feature to show off a portfolio of work Top 10 student do’s and don’ts

29 Student Resources

30 These Are Facebook Friends ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn for Career Services and Students: In Detail

31 These Are LinkedIn ® Connections ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn for Career Services and Students: In Detail

32 Research Companies LinkedIn ® is a great platform to research companies

33 Research Companies Follow news updates

34 Research Companies Students can see any connections AND can apply for jobs currently available

35 Apply for Jobs Detailed job descriptions help students identify interesting careers

36 Apply for Jobs Typically include contact, salary and connection information

37 Apply for Jobs LinkedIn ® directs students to similar jobs others have viewed

38 Apply for Jobs Students can apply directly through LinkedIn ® or save the job in a “folder”

39 Apply for Jobs LinkedIn profiles will start to outpace resumes as the preferred contact

40 Benefits of using LinkedIn as e-resumes? Up to date Searchable Easily organized Unforgettable Tracking for U Stay connected to alumni

41 Engaging the Full Student Life-cycle LinkedIn updated terms of use to include years olds: Emerging as the #1 solution for the entire student lifecycle: enrollment placement alumni engagement

42 Explore opportunities Career Centers can also use this for business development

43 Resources 1.LinkedIn ® Higher Education Resources site: university.linkedin.com/university/global/en_us/index/higher-ed- professionals.html university.linkedin.com/university/global/en_us/index/higher-ed- professionals.html 2.LinkedIn ® - Now for Education: linkedin.com/edu/linkedin.com/edu/ 3.LinkedIn ® Student Resources Site: students.linkedin.comstudents.linkedin.com 4.LinkedIn ® College Alumni Tool: linkedin.com/college/alumnilinkedin.com/college/alumni 5.LinkedIn® FAQ: help.linkedin.com/app/answers/detail/a_id/38582help.linkedin.com/app/answers/detail/a_id/ Request Access to University Page from LinkedIn®: help.linkedin.com/app/ask/path/upaq help.linkedin.com/app/ask/path/upaq 7.LinkedIn ® CheckIn: solutions/campaigns/checkin.htmlhttp://business.linkedin.com/talent- solutions/campaigns/checkin.html 8.Follow the LinkedIn ® Higher Education Channel

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