Presentation on theme: "Journal of Research in Interactive Marketing Debra Zahay Editor-in-Chief."— Presentation transcript:
Journal of Research in Interactive Marketing Debra Zahay Editor-in-Chief
What is Interactive Marketing? Interactive Marketing (IM) is often facilitated by technology, allowing the ability to address individual customers personal level by gathering and remembering their unique responses. Interactive marketing is a conversation, not a one-time transaction.
" to address substantive issues in interactive, relationship, electronic, direct and multi-channel marketing and marketing management. With its origins in the discipline and practice of direct marketing, the journal aims to publish progressive, innovative and rigorous scholarly research for marketing academics and practitioners." Our Mission
Disconnect Between Academics and Practitioners What Practitioners Want – Multichannel Attribution – Measurement – Organizational Studies
Some JRIM Facts Emerald Journal International 33,191 Full Text Journal Downloads in 2011* Published Quarterly Strong “second” Journal in the field Three to six month process Has been a transition year, but papers should be reviewed in 30 days * Most downloaded, 1,700 times, ‘An experiential, social network-based approach to direct marketing’ by Adrian Palmer and Nicole Koening-Lewis, for interest
Some JRIM Facts, continued Listed in Cabell’s Indexed in Scopus 30% acceptance rate Receive fifty papers a year Have three special issues in progress at any one time – Psychological techniques – Trust – Past, Present, Future of Internet Marketing Friendly to technology papers
Contact Us http://mc.manuscriptcentral.com/jrim Take a look: Free Journal access 15 August to 15 September at – www.emeraldinsight.com/jrim.htm www.emeraldinsight.com/jrim.htm – Username: JRIMaccess – Password: Emerald2012 Debra Zahay, Northern Illinois University, firstname.lastname@example.org email@example.com Jo Alexander, Development Editor, firstname.lastname@example.org email@example.com