Presentation on theme: "What Works – Entrepreneurship How “The Apprentice” Teaches our Students how to put Theory into Practice Mohamed Motawea & Dallal Kahook Al Khaleej National."— Presentation transcript:
What Works – Entrepreneurship How “The Apprentice” Teaches our Students how to put Theory into Practice Mohamed Motawea & Dallal Kahook Al Khaleej National School March 24, 2014
Ways of Working? (WoW) Mobile phones on silent Be HERE Bags / laptops / school work away from table Have an open mind Ask questions Listen to learn Be honest Be positive and constructive Interact and collaborate with others with active participation Take responsibility for your own learning Show respect and professionalism
Learning Objectives By the end of this workshop, we will: 1. Describe the overview of the Apprentice Competition 2. Identify the resources needed to carry out The Apprentice Competition in your school 3. Recognize the benefits to promote student learning through this hands-on activity
Route Map: How will we get there? Explanation & Discussions The Apprentice Activity Plenary
What is the “Apprentice”? http://www.youtube.com/watch?v=OEQM4FdJ VLc
What is the “Apprentice”? American TV reality show, the ultimate job interview for Donald Trump Americans compete in a series of rigorous business tasks which require street smarts and intelligence to conquer Donald Trump, the boss, that they are the best candidate for his companies. In each episode one person is fired and sent home
Resources Required * Adjustable according to your specific circumstances 1. Project Outline 2. Judges & Rubric Sheet 3. Audience Worksheet 4. Projector & Speakers 5. Spacious Hall (Auditorium) preferably decorated with the theme
Project Content Developing an existing or new product Defining your target market – presenting the customer profile Creating the marketing mix for this product Product: creating a new product, highlighting product's features, brand name, packaging, service, and warranty Price: description of pricing strategies - price for customers and resellers, price compared to competitor’s, discounts, credit terms, payment period Place: how and where the product will be distributed Promotions: description of promotional strategies including the message, the media selected, special offers, and the timing of the promotional campaigns.- activities related to advertising, personal selling, sales promotion, social media, and publicity. (TV advertisement must be presented) Project Details Your group’s presentation will be shown in front of a panel of judges. Judges will ask questions. Your presentation should include all of the above: model of the product, customer profile, and all of the 4 P’s. TV advertisement will also be presented. Audience members will fill out a worksheet based on the presentations. Media to be used -PPT -Video/Movie -Live advertisement -model/prototype of product Group Size Group (4 – 5) members AKNS Entrepreneurs Week Student Project Subject/Department: Business – Marketing Teacher: Mr. Mohamed Motawea Mrs. Dallal Grade: 12 Date set: Oct. 6, 2013 Submission Deadline: November 17, 2013 Total Marks Available: 30 (10% of ongoing) AKNS Apprentice Competition - The Marketing Mix Developing an existing or new product while demonstrating the Marketing Mix. The project concept was adapted from the Donald Trump show, “The Apprentice”.
Student Learning Benefits Apply business skills Teamwork Project management Time management Creativity Leadership Promote higher order thinking
Let’s Go! Activity In small groups, create an innovative UAE brand of soft drink to compete with Coca Cola and Pepsi. 7 minutes prep time 2 minutes for sales pitch
Plenary Discuss with your neighbor ideas about implementing this project in your own school. Do you have the resources needed? Do you think the project will be successful at your school? Has your school done something similar?