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BenQ Short-Throw Projector Campaign Marketing Material Communication Kit BQP Marcom Jennifer PS Hsieh July, 2008.

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Presentation on theme: "BenQ Short-Throw Projector Campaign Marketing Material Communication Kit BQP Marcom Jennifer PS Hsieh July, 2008."— Presentation transcript:

1 BenQ Short-Throw Projector Campaign Marketing Material Communication Kit BQP Marcom Jennifer PS Hsieh July, 2008

2 BenQ Short Throw Projectors Fulfill All Your Needs Short Projection Distance, Big Projected Image. The projection distance is half of the traditional projector MP771 MP522ST MP512ST 70% for education 30% for business and public display 1m –XGA resolution –3000 Ansi Lumens –2000:1 contrast ration –Wall Color Correction –UNISHAPE 50% for small meeting room or Soho 50% for educational institution 1m –XGA resolution –2000 Ansi Lumens –1000:1 contrast ration –Speaker 5Wx1 85% for Home ( Gamer) 15% for commercial, Salesperson, SoHo 1m –SVGA –2200 Ansi Lumens –2000:1 contrast ratio –Speaker 5Wx 2 –HDMI connector –Sleek white color ID Short-throw Campaign – Value Proposition

3 Short-throw Campaign Structure ATL/ Online Create awareness toward BenQ ST projectors and product benefits. New applications opportunities proved through live demo. Event/ Co-op Print Ad Co-op Campaign - Public Display - Channel Gaming Scene - Live Demo Solid association with “short throw concept” introduced through direct product benefits communications and Last mile stimulation. BTL POSM - Scenario Photo - Brochure - Others Short Projection Distance, Big Projected Image.

4 Short Throw Campaign - ATL (Print Ad) Objective: To create awareness of short throw projection by showing novel way of adapting short throw projector Image Usage Right: 2008/07~2009/06/30

5 Short Throw Campaign - BTL (Brochure) Objective: By eye-catching design and sufficient pictures and languages to provide detail explanation of features and scenarios. Image Usage Right: 2008/07~2009/06/30

6 Short Throw Campaign - BTL (Poster) Objective: To get more exposure chance & get attention during the customers visit the store. Image Usage Right: 2008/07~2009/06/30

7 Short Throw Campaign - BTL (Banner A ) This is the front and back side of the large-sized banner. 30cm 50cm30.5cm 86.5cm Image Usage Right: 2008/07~2009/06/30

8 Banner 2 35cm(H)*70cm Short Throw Campaign - BTL (Banner B) Image Usage Right: 2008/07~2009/06/30

9 Standee 1 Paper Material : –150lbs duplex coated board with grey back For the full body figure : 1. After printing out using two pieces of paper, assemble. 2. Please stick on a 20X30 black square to the middle section flatten it out. 3. The icon on the middle part of the banner : please stick on with foam Short Throw Campaign - BTL (Table Standee A) [Objective] To communicate that you could enjoy “Amazing Big Pictures at Arm’s Length” with BenQ Short Throw Projectors. You could use it as the shop front display.

10 Standee 1 Short Throw Campaign - BTL (Table Standee A)

11 Standee 2 For the arms: 1. Paper material should be PVC(plastic)or other synthetic paper 2. Need to make a U-shape curve For the full body figure: –Paper material should be 250lbs cardboard paper Short Throw Campaign - BTL (Table Standee B)

12 Standee 2 Short Throw Campaign - BTL (Table Standee B)

13 Standee 3 144cm(H)*80cm(W) Short Throw Campaign - BTL (Standee) Image Usage Right: 2008/07~2009/06/30

14 Hanging Mobile 1. Paper material : 150lbs duplex coated board with grey back 2. For the wires, please use the material normally used for hanging mobiles. 23.1cm 15cm 8.2cm 24.6cm 31.4cm Short Throw Campaign - BTL (Hanging Mobile)

15 Demo Short Throw Campaign - BTL POSM Demo Image Usage Right: 2008/07~2009/06/30

16 Scenario Photo Short Throw Campaign - BTL Scenario Photo ( Education) Image Usage Right: 2008/07~2009/06/30

17 Short Throw Campaign - BTL Scenario Photo (Commercial) Image Usage Right: 2008/07~2009/06/30

18 Short Throw Campaign - BTL Scenario Photo (Home) Image Usage Right: 2008/07~2009/06/30

19 Window Display – MP771 [Purpose] To draw attention and to communicate the product benefits via live demo. To showcase the new short throw projector application. BenQ Short Throw Projector Level A Key Story –Short Throw Campaign - Event / Co – op (Window Display)

20 Channel Gaming Scene – MP512ST [Purpose] - Show how space-free that BenQ projector can be. Level A Key Story –Short Throw Campaign - Event / Co – op (Channel Gaming Scene)

21 Live Demo of Short Throw Projectors — for Seminar / Dealer Meeting [Purpose] - To encourage more commercial applications with short throw projector How to Do ? ? [Compare the screen size at the same distance] Short Throw Projector Traditional Projector Short Throw Projector Traditional Projector [Compare the distance required for the same screen projected image] 2m Level A Key Story –Short Throw Campaign - Event / Co – op (Seminar / Dealer Meeting)

22 Thank You


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