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Paul Breedlove DLP Cinema Business Development Manager Texas Instruments Digital Imaging Plano, Texas NIST Digital Cinema Conference January 11 - January.

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Presentation on theme: "Paul Breedlove DLP Cinema Business Development Manager Texas Instruments Digital Imaging Plano, Texas NIST Digital Cinema Conference January 11 - January."— Presentation transcript:

1 Paul Breedlove DLP Cinema Business Development Manager Texas Instruments Digital Imaging Plano, Texas NIST Digital Cinema Conference January 11 - January 12, 2001 DLP Cinema Business Development Manager Texas Instruments Digital Imaging Plano, Texas NIST Digital Cinema Conference January 11 - January 12, 2001 DLP Cinema™ Field Demonstration Project: Relationship to Digital Cinema Quality and Measurements

2 Digital Cinema Projector Projection Applications and General Requirements Darkened theater ViewingEnvironment Well-lit large room Source Feature films, trailers Video & graphics Brightness >10,000 lumens Varies with product Contrast ratio ~450:1 Sequential >1000:1 Sequential ColorTV Wide color gamut similar to film, more than TV Frame rate Variable frame rates, for video & graphics 24 frames per second like film like film Digital Cinema ProjectorLarge-venueProjectors “Look” Film look TV look

3 DLP Cinema™ Field Demonstrations End-to-End in Scope Technicolor QuVis Server QuVis Wavelets Texas Instruments 16 Exhibitors 5 Studios

4 DLP Cinema TM Projector Locations November 2000 TokyoSeoul North America (17) Boston Chicago Cleveland Dallas Hollywood Kansas City Los Angeles (2) Mexico City New York (2) Orlando Phoenix San Diego San Francisco Toronto Vancouver North America (17) Boston Chicago Cleveland Dallas Hollywood Kansas City Los Angeles (2) Mexico City New York (2) Orlando Phoenix San Diego San Francisco Toronto Vancouver Europe (11) Barcelona Berlin Brussels Cologne Dusseldorf London (3) Madrid Manchester Paris Europe (11) Barcelona Berlin Brussels Cologne Dusseldorf London (3) Madrid Manchester Paris Japan-Asia (3) Seoul Tokyo (2) Japan-Asia (3) Seoul Tokyo (2) Boston New York (2) Toronto Cleveland Orlando Dallas Chicago Kansas City PhoenixVancouver San Francisco Los Angeles Hollywood San Diego Mexico City Madrid Paris Brussels London (3) ManchesterDusseldorf Cologne Berlin Barcelona v16 exhibition companies n 8 North America n 6 Europe n 2 Japan-Asia v16 exhibition companies n 8 North America n 6 Europe n 2 Japan-Asia v31 screens worldwide

5 DLP Cinema TM Field Demonstrations Studio Results 14 Digital Movies from 5 Studios Date International n Star Wars: Episode I Fox/LucasFilm June 1999 n Tarzan DisneyJuly 1999 n Toy Story 2DisneyNovember 1999Y n Bicentennial Man DisneyDecember 1999 n Mission to Mars DisneyMarch 2000Y n Dinosaur DisneyMay 2000Y n Fantasia 2000 DisneyJune 2000Y n Titan AE FoxJune 2000 n The Perfect Storm Warner Bros’July 2000Y n Space Cowboys Warner Bros’August 2000Y n The Crimson RiverGaumont (France)September 2000Y n BounceMiramaxNovember 2000 n 102 DalmationsDisneyNovember 2000Y n Emperor’s New GrooveDisneyDecember 2000Y

6 DLP Cinema™ Field Demonstration Exhibitor Results vAttendance thru 10/31/2000: >1,100,000 people vPerformance Metrics u Total shows / Hours 11,800 / 34,000 u Total Projector Installed Time: 1032 weeks u Total Usage: 431 weeks

7 DLP Cinema™ Field Demonstration Technical Results - System Reliability  Film projector reliability: 0.25% shows lost  Digital demonstration lost show causes  System failure other than projector  Movie delivered late  Operation error  No lost shows due to DLP Cinema projector

8 DLP Cinema TM Prototype Projector Set-up in Each Location v Resolution1280  1024 pixels (1.25:1) v Film formats1.85:1 & 2.39:1 (anamorphic lenses) v Display frame rate24 fps (like film) v Luminance12 ftL (=16ftL open gate film proj.) v Brightnessup to 10,000+ lumens (6KW lamp) v Screen size> 60 ft. depending on screen gain v Contrast ratio>1000:1 full-on/full-off v Effective bit depth14 bits/component - linear v Color temperature6500 o Kelvin v Color gamutEquivalent to film, > HDTV

9 vDigital fidelity n Same colors on every screen n Colors determined by the precise division of time. n No lag or motion smearing as in LCD light valves. vDigital stability n No change in colors with time. n No change in contrast ratio with time. n No image damage due to use. n Quick setup and low maintenance. vProjection booth compatibility n Inline light path (like film projector). n Compact DLP Cinema™ Technology Important Image Quality Attributes

10 DLP Cinema TM Prototype Projector Color Gamut Comparison Rec. 709 (HDTV) DLP Cinema TM Projector DLP TM Projector Film (END = 2.5) xx yy Spectrum Locus Curve Film Green Red Blue

11 DLP Cinema TM Prototype Projector Color Stability in L*A*B* (LAB) Color Space Modified MacBeth color chart (24 colors) Modified MacBeth color chart (24 colors) Shades of gray (6) Real-world colors (12) Colors on gamut of projector (6)  E Lab (or jnd) = daily meas. - the average over 20 days (measured in an operating theater environment) (measured in an operating theater environment)  E Lab (or jnd) = daily meas. - the average over 20 days (measured in an operating theater environment) (measured in an operating theater environment) Color Number  E LAB Range Conclusion:  E Lab < 2

12 DLP Cinema TM Prototype Projector Contrast & Contrast Stability Measured in an operating theater environment during daily digital exhibitions. Measured in an operating theater environment during daily digital exhibitions. DayDay Contrast Ratio Day 1 = 06/18/

13 SMPTE DC28 - System Block Diagram Comments on Standards Dual SMPTE 292 Local Link Encryption Playback System Embed In SMPTE 292 Data Stream (SMPTE 291) 3-DES, Rijndael DCT Adapt. Block Size MPEG 2 Variants Recursive Others Wavelet JPEG 2000 QuVis X X Digital Cinema Dist. Master 2.5D 1.85: x : x 1024 Subtitles & Captions Per EIA-708-B X X

14 DLP Cinema TM Next Generation Projector Input/Output Interfaces DLP Cinema TM Next Generation Projector Input/Output Interfaces DLP Cinema Projector Formatter DMD Resizer Color Management Subtitle / Caption Insertion Fingerprint Insertion Dual 292M Stream Parser GPI 8 Out System Control 100BaseT 2 Serial Ports GPI 8 In DFP Frame Store Future Fibre ch Key Memory RTC InputCinema Data ProcessingFormatter Local Link Decrypt

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