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Creating Your Professional Online Brand Beth Blecherman My Story: Tech Journalist : Family technology and social media Tech Consultant : Social Media For.

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Presentation on theme: "Creating Your Professional Online Brand Beth Blecherman My Story: Tech Journalist : Family technology and social media Tech Consultant : Social Media For."— Presentation transcript:

1 Creating Your Professional Online Brand Beth Blecherman My Story: Tech Journalist : Family technology and social media Tech Consultant : Social Media For Business, Startups Author: MyParentPlan.com Speaker: Online Branding, Pitching bloggers and Project Techmamas.com ©

2 © What is a Professional Online Brand?  Professional Online Brand – Show public professional image + Business updates & professional interests ( inspire, motivate, emotion) + Information on “your Product” + Professional quality images, video and podcasts + *Professional* personal updates + Curation of relevant news & events + Social good + Conversation with community!  Have Conversations (outreach, LISTEN, curation, community building)– not just talking Conversation = Listening, sharing, engagement, asking questions THEN talking  Show you are an Influencer (Knowledge expert). Be the source for information in your professional niche.  Own your brand/social media footprint Creating Your Professional Online Brand

3 © What is a Professional Online Brand?  Separate from business social media brand.. Who maintains business online brand? + PR/Social Media Agencies + Internal Social media team Outreach to press, customers, relevant online communities, crowdsourcing, business partners, etc.. Who maintains your professional brand? + You + Delegation (graphic designers, photographers, marketing consultants) Outreach to professional and public community. Creating Your Professional Online Brand

4 © Your Online Professional Brand …..My Plan Creating Your Professional Online Brand 1.Created headshot, graphics, “public” story, niche & social good 2.Identify social media platforms such as blog, Twitter, LinkedIn, Facebook etc (relevancy, ROI?) 3.Identify sites & social media for curation and sharing (apps) 4.Develop your “landing page” 5.Define what is your “product” – then decide on the type of content to entice your customers to “sign up” (newsletter, your site feeds, for your course, buy products etc”) Why should they come back each (day, week, month etc)? 6.Identified sites to contribute to (Mashable, LaptopMag) Keep your focus: Business first – Time management is key!

5 © Your Online Professional Brand …..My Plan Creating Your Professional Online Brand 7.Set up profiles with professional photos (consistent professional brand). Check photo sizing for each platform (i.e. new Twitter Header!) 8.Set up social media management tools, webmaster & analytics (ROI?) 9.Researched Legal & FTC issues and create online disclosures 10.Set up daily social media plan (analyze & automate.. hire resources where needed – such as Editor, Graphic Designer). 11.Created contingency plan (….negative happens) Keep your focus: Business first – Time management is key!

6 © Social Media Platforms include.. Creating Your Professional Online Brand Groups: Video: Business: Blogging: Photo: Audio: Webinars:

7 © Community Platforms include.. Creating Your Professional Online Brand Or..join existing communities..

8 © Popular (Snapchat) does not equal professional (Facebook Page, Instagram, Vine, YouTube,Pinterest board, Twitter Profile etc)

9 © PCMag: Does it work?

10 © Creating Your Professional Online Brand HOW NOT TO ACT ONLINE: Amy’s Baking Example

11 © Consistent Branding – Across Platforms

12 ©

13 © PHOTO : Incl. Pinterest & Instagram Use “RELEVANT” platforms – incl. Visual, Audio & Video AUDIO & PODCASTS

14 © VIDEO Use multiple platforms – incl. Visual, Audio & Video

15 © Identify sites and social media for curation/sharing RSS readers can organize and offer sharing for content from sites relevant to your brand. Includes: Flipboard: Feedly: Creating Your Professional Online Brand

16 © Social Media Management Tools (to name a few…..) HootSuite : Manage multiple social networks, schedule messages and tweets, track brand mentions, analyze social media traffic. IFTTT (If This Then That) – Duane Forrester from Bing. Channels are the basic building blocks of IFTTT. Each Channel has its own triggers and actions. Mention (track your brand), Buffer (schedule content), Tweriod (find best times to share), Storify, Bottlenose (insight), bitly (count clicks) Creating Your Professional Online Brand

17 © Social Media Management (cont.) Multi-platform & CRM: Sproutsocial, Hootsuite, Socialoomph, Socialbro, Salesforce Marketing Cloud.com (high end) Platform specific: Twitter: Tweetdeck, Commun.it, Tweetvite, Twtvite, Tweetchat, Twubs. Pinterest: VirtalTag. Facebook: Pagemodo Analysis: Relate IQ (Relationship intelligence), Tweriod (best time), Hashtracking (#), Mention Content: Thunderclap.it (amplify), SnapApp (content) Design: Canva, BigStockPhoto, Adobe Photoshop Webmaster tools: Bing, Google, Wordpress plugins Creating Your Professional Online Brand

18 © Social Media Workflow Credit: brianna5mith/ /social -media-workflow-infographic

19 © Choose Role Models - Leadership and Social Media Analysis Creating Your Professional Online Brand

20 © Choose Role Models – Engagement + How To Creating Your Professional Online Brand

21 © Choose Role Models – How To (Facebook) Creating Your Professional Online Brand

22 © Choose Role Models – Robert Scoble Industry Influencer Creating Your Professional Online Brand

23 © Choose Role Models – Fashion/Design Creating Your Professional Online Brand

24 © Choose Role Models – Apps Creating Your Professional Online Brand

25 © Choose Role Models – Apps Creating Your Professional Online Brand

26 © Choose Role Models - Entrepreneurs Creating Your Professional Online Brand

27 © Choose Role Models – Entrepreneur (Dave Morin)

28 © Choose Role Models –Dave Morin LinkedIn Creating Your Professional Online Brand

29 © …..Questions? Beth Blecherman Your Online Professional Brand - 1.Create headshot, graphics, “public” story & social good 2.Identify social media platforms (relevancy, ROI?) 3.Identify sites & social media for curation and sharing (apps) 4.Idenfity your landing page 5.Set up profiles (consistent professional brand) 6.Set up social media management tools, webmaster & analytics (ROI?) 7.Legal & FTC disclosures 8.Set up daily social media plan (analyze & automate.. hire resources where needed). 9.Contingency plan (negative happens) Keep your focus: Business first – Time management is key!

30 © Create Twitter Profile Headshot Get professional headshot Header: 1252x626 Dimensions – 5 MB max file size Hire graphic designer if needed Website link Link to bio 160 character Twitter bio Show some character (your story) Exercise

31 © Title Summary Experience Skills & Expertise Education Interests Personal details Advice for contacting Additional organizations Recommendations Create LinkedIn Profile Exercise


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