Presentation on theme: "Building and Deploying the world’s first commercial application to address product authentication, brand protection and anti-counterfeiting 11205 Alpharetta."— Presentation transcript:
Building and Deploying the world’s first commercial application to address product authentication, brand protection and anti-counterfeiting 11205 Alpharetta Hwy., Suite G4, Roswell, GA 30076 Tel 678.240.0750 | Fax 678.240.0740 www.m10tek.com
Problem: Brand Protection Global trade in counterfeits has grown 20- 25% annually, reaching more than $900 billion in value in 2010. Online counterfeit trade at. $200 billion annually. Counterfeits penetrate all industries Total market for brand protection technologies estimated at $4.6 billion in 2008
Solution: ISMYSTUFFREAL ARK Ideaz has developed and patent protected the software and infrastructure in support of the "Is my Stuff Real?" question. The mobile applications are installed at no cost to consumers. Validation occurs on the WWVN (Worldwide Validation Network) using the SAP™ OER™ on the cloud. The brand protection games has changed as consumers are now able to authenticate a product at the point of purchase or elsewhere.
The Future: Brand Authentication The Solution: RFID Tags embedded in the product for authentication
Fashion Authentication Validation of Authenticity IT Rated 44.65% Counterfeit Alert Detailed Report Report Seller Find an Real One
M10 Deployment Services M10 Packaged Solutions: Defined packaged installs for both large and small enterprise customers Industry Specific Solutions Customer specific tasks and services for both private and public validation Transparency and seamless integration of external tagging hardware M10 Core Services: Continuous Maintenance Proactive interface and performance monitoring to Worldwide Validation Network Advanced Analytics to monitor item level validation Continuous Improvement Optimization of existing supply chain and validation processing Solution Healthchecks and reviews of current process Training of key users and partners throughout your supply chain Continuous Change Implementation of new components & processes Support Packages and release upgrades (functional)
Why M10 and Ark Ideaz Partnered to deploy the world’s first patented application to address product authentication, brand protection and anti-counterfeiting. Strong SAP partnerships with extensive experience in SCM, OER and Auto ID technologies Developed and delivered utilizing Cloud and Mobile technology For More Information call 678-710-8296